Recent statistics show that more than a third of homeowners are composed of younger individuals aged 35 years old and below. This constitutes millennials looking for starter homes or new properties that are suited to their budgets. This is the age group that is known to rely a lot on the internet for information and access to services so it makes perfect sense to build a real estate website to capture this growing market.

building a real estate website

Good real estate web design has the power to drive leads and encourage conversions. It can jumpstart your digital marketing campaign and make your services accessible to more homebuyers. Here are a few tips on how to build a website that converts.

1. Use a good website builder

If you want to get your site up as soon as possible, an account with a good website builder can help you get you started. Website builders feature a variety of real estate website templates that you can use and customize to suit your brand.

If budget is an issue, it is possible to build your site using a free real estate website builder. Free accounts at Strikingly get access to its collection of templates without any additional charges. Simply browse through the numerous options available for you, pick a template that you want and start creating your content.

2. Use compelling visuals

Here’s another pro tip when it comes to real estate web design. Images have been found to be more effective in engaging potential homebuyers so make sure that you use good quality location photos. Showcase your portfolio of properties in a gallery. Make your viewers want to contact you and ask about your portfolio through professionally done images and even sweeping videos of the property.

3. Include a section on the community

community information on real estate website

The neighborhood is one of the most influential factors that can close a deal especially for buyers looking for a family home. With this in mind, your real estate web site must have a section about the community where your properties are located. Highlight the attractive features of the neighborhood - e.g. reliable transport, school districts, amenities and even entertainment options. Buyers like to learn more about the community they will potentially move into before making a purchase so make sure your site has sufficient information available.

4. Social media integration is important

The best website builder for real estate allows you to connect your social media profiles to your site for easier management. Share your website on social media to drive traffic. Social share buttons on your landing page enable users to share your content to their network as well. If you update your social pages often, Strikingly has a Social Feed feature where you can connect your social stream to your website so your site is regularly updated as you post on social media.

5. Make sure the site is responsive

To make sure you’re not turning away potential clients, make sure your site is working round-the-clock. Regularly test your website and watch out for any broken links or image files that can affect user experience. With more users searching the internet using their mobile phones, it’s also important that your site content renders well on smaller screens. Strikingly’s real estate website templates are designed to be mobile-responsive so that you don’t have to worry about adding any additional coding to create a mobile version of your content.

Continuously improve your content and your page design to suit your customers. Visitors and search engines like fresh content so it would be a good idea to start a blog or update the information on your website regularly to keep it up to date.