Passive income is a type of income that requires little to no effort to earn and maintain. Money comes in regularly without requiring active involvement from the earner. Making passive income is an excellent way to supplement your regular income, save for retirement, or achieve financial freedom. In this article, we'll explore the best passive income ideas for 2023 and how you can make passive income today.

Passive Income: Definition, Importance and Benefits

Passive income is money earned without active involvement from the earner. It's typically generated through investments or assets that produce regular cash flow without requiring ongoing work. Examples of passive income include rental properties, dividend stocks, and digital products like e-books or software programs.

Importance of Passive Income

Passive income is crucial because it offers financial security and stability in uncertain times. A steady stream of passive income can help you weather unexpected expenses or job losses and provide a cushion for retirement. Additionally, making passive income allows you to diversify your sources of revenue beyond a traditional job.

Benefits of Earning Passive Income

Earning passive income has numerous benefits beyond financial security. It can provide more flexibility in your schedule and allow you to pursue other interests or hobbies outside of work. Additionally, making passive income can help build wealth over time as assets appreciate or generate higher returns.

How To Make Passive Income? Overview Of 4 Best Passive Income Ideas In 2023

  • Creating Digital Products - e-books, online courses, software programs, mobile applications
  • Affiliate Marketing - choosing a niche, finding affiliate programs, creating quality content, promoting affiliate products
  • Creating and Monetizing a Blog - choosing a niche, creating quality content, building an audience, monetizing through ads and affiliate marketing
  • Freelancing on the side - types of freelance work, finding opportunities, building portfolio and reputation, managing workload.

In the following sections of this article, we'll explore these passive income ideas in more detail.

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Creating Digital Products

Digital products have become increasingly popular as a way to make passive income. They can be created once and sold multiple times, allowing you to earn money without constantly putting in work. Here are some of the best digital products to make passive income:


E-books are a great way to share your knowledge and expertise with others while you make passive income. You can write about any topic you're passionate about, from cooking to personal finance. Once you've written your e-book, you can sell it on platforms like Amazon or your website.

Some tips for creating successful e-books include:

  • Choosing a topic that's in demand.
  • Writing in an engaging and easy-to-read style.
  • Including visuals like images or infographics.
  • Offering value-adds like bonus content or resources.

Online Courses

Online courses have exploded in popularity over the past few years and for a good reason. They're an effective way to teach others new skills while you make passive income. You can create courses on nearly any topic, from coding to yoga.

When creating online courses, keep these tips in mind:

  • Break down the material into manageable chunks
  • Use multimedia elements like videos and quizzes
  • Offer a certificate of completion at the end
  • Promote your course through social media and other channels

Software Programs

If you have programming skills, creating software programs can be an excellent way to make passive income. You can create anything from mobile apps to desktop software that solves a specific problem.

To ensure your software is successful:

  • Choose a niche with high demand but low competition.
  • Focus on creating a user-friendly interface.
  • Offer regular updates and bug fixes.
  • Use marketing tactics like app store optimization (ASO) and paid advertising.

Mobile Applications

Mobile apps are another type of digital product that can make passive income if done correctly. There are countless app ideas out there, from games to productivity tools.

Here are some tips for creating successful mobile apps:

  • Choose a niche with high demand but low competition.
  • Focus on creating a user-friendly interface.
  • Offer regular updates and bug fixes.
  • Use marketing tactics like ASO and paid to advertise.

How Can Strikingly Help With Making A Passive Income From Digital Products?

The Strikingly offers multiple ways to make passive income from digital products, such as selling ebooks, online courses, software, apps, templates, and tools. It makes creating product pages easy, handling the checkout process, and setting up gated members-only areas to make passive income from purchases, subscriptions, and advertising. To increase earnings over time, it's important to understand the audience thoroughly, develop products that meet their needs, keep improving, expand into new products, and optimize.

Image taken from Strikingly

Affiliate Marketing

Affiliate marketing is among the most popular ways to make passive income online. It involves promoting other people's products and earning a commission for each sale made through your unique affiliate link. Here are the steps to get started with affiliate marketing:

Choosing a Niche

The first step in affiliate marketing is choosing a niche you are passionate about with high product demand. Some popular niches include health and wellness, personal finance, and technology.

Finding Affiliate Programs

Once you have chosen your niche, it's time to find affiliate programs that offer related products. You can find these programs through a Google search or joining an affiliate network like Amazon Associates or Clickbank.

Creating Quality Content

To be successful in affiliate marketing, you need to create quality content that attracts readers and encourages them to click on your affiliate links. It can include blog posts, product reviews, and social media posts.

  • Write informative blog posts about topics related to your niche.
  • Create product reviews highlighting the product's features and how it can benefit your readers.
  • Share your content on social media platforms like Facebook, Twitter, and Instagram.

Promoting Affiliate Products

Once you have created quality content, it's time to promote your affiliate products using various strategies:

  • Include affiliate links in your blog posts and product reviews.
  • Share your content on social media platforms with relevant hashtags.
  • Offer exclusive discounts or bonuses for purchase through your unique affiliate link.

How Can Strikingly Help With Making A Passive Income From Affiliate Marketing?

Strikingly can help make passive income from affiliate marketing by allowing users to create an attractive and professional-looking website showcasing the products or services they are promoting as an affiliate. Users can easily add affiliate links, banners, and other promotional materials to their website and earn a commission on any sales made through those links. Strikingly also offers features such as customizable templates, built-in analytics, and social media integration to help users drive traffic to their websites and increase their affiliate sales.

Strikingly offers a blogging platform where users can create content that promotes their affiliate products and provides value to their audience, helping to build trust and establish themselves as an authority in their niche.

Image taken from Strikingly

Creating and Monetizing a Blog

Blogging is one of the most popular ways to make passive income online. It allows you to share your thoughts, ideas, and expertise with the world while earning money. Here's how to get started:

Choose a Niche

The first step in creating a successful blog is choosing a niche you're passionate about. It could be anything from cooking to travel to personal finance. The key is to find a topic that you enjoy writing about and that has an audience interested in reading about it.

Create Quality Content

Once you've chosen your niche, it's time to start creating quality content that will attract readers and keep them returning for more. It means writing well-researched articles that provide value to your audience, using eye-catching images and graphics, and formatting your posts for easy readability.

Build an Audience

Building an audience for your blog takes time and effort, but making passive income from it is essential. Start by promoting your blog on social media platforms like Twitter, Facebook, and Instagram. Engage with other bloggers in your niche by commenting on their posts and sharing their content.

Some tips for building an audience include:

  • Guest posting on other blogs in your niche.
  • Running giveaways or contests.
  • Offering freebies like e-books or courses.
  • Hosting webinars or live events.

Monetize a Blog through Ads and Affiliate Marketing

Once you have a steady stream of traffic coming to your blog, it's time to start monetizing it through ads and affiliate marketing.

Ads can be placed on your site using platforms like Google AdSense or, which pay you based on the number of clicks or impressions they receive.

Affiliate marketing involves promoting products or services related to your niche through special links from companies like Amazon Associates or ShareASale. When someone clicks on one of these links and makes a purchase, you earn a commission.

Some tips for successful monetization include:

  • Choosing products or services that are relevant to your niche and audience
  • Being transparent with your readers about any sponsored content or affiliate links
  • Experimenting with different ad placements and affiliate programs to find what works best for your blog.

How Can Strikingly Help With Making A Passive Income From Creating And Monetizing A Blog?

Here are some key points on how Strikingly can help make a passive income from creating and monetizing a blog:

  • Strikingly provides an easy-to-use platform to create and manage a professional-looking blog with customizable templates that reflect your brand and style.
  • Strikingly offers a built-in blogging platform, SEO tools, and social media integration to help users drive traffic to their blog and increase their audience.
  • Users can monetize their blogs through Strikingly's built-in advertising and affiliate marketing tools, which allow them to place ads directly on their blogs and earn commission by promoting affiliate products.
  • Strikingly also allows users to sell digital products directly through their blog, such as ebooks, courses, and other resources, providing an additional source of passive income.
  • Strikingly offers tools for creating and managing a mailing list, which can be used to drive traffic back to the blog and promote affiliate products or digital products.
  • Users can create gated content and offer it to their subscribers, such as exclusive access to blog posts or digital resources, for a monthly or yearly fee.
  • Strikingly offers analytics and tracking tools, allowing users to monitor the performance of their blog and make data-driven decisions to optimize their monetization strategy.
  • With Strikingly's mobile optimization and responsive design, users can reach their audience across all devices and ensure their blog looks great on any screen size.
  • Users can build a loyal audience and earn passive income over time by regularly creating high-quality content and utilizing Strikingly's marketing and monetization features.

Strikingly provides the tools and resources necessary to create a successful blog and make passive income through advertising, affiliate marketing, and selling digital products.

Image taken from Strikingly

Freelancing on the Side

Freelancing is one of the best ways to make passive income in 2023. It allows you to work on your terms and earn money doing what you love. Here are some tips on how to get started with freelancing:

Types of Freelance Work

Many types of freelance work are available, including writing, graphic design, web development, social media management, and more. You can choose a niche that interests you and start offering your services to clients.

Finding Freelance Opportunities

To find freelance opportunities, you can search online job boards like Upwork or Fiverr or reach out to potential clients directly through social media or email. Networking with other freelancers in your industry can also lead to new opportunities.

Building a Portfolio and Reputation

Building a strong portfolio is vital in attracting clients as a freelancer. Showcase your best work on a website or online portfolio platforms like Behance or Dribbble. Maintaining a professional reputation by delivering high-quality work and communicating effectively with clients is also important.

Managing Freelance Workload

As a freelancer, managing your workload effectively to stay calm and focused on client deadlines is essential. Use project management tools like Trello or Asana to stay organized and track progress.

How Can Strikingly Help With Making A Passive Income From Freelancing?

Strikingly can help make passive income from freelancing on the side in the following ways:

  • Create a portfolio website. Strikingly makes it easy to create a professional portfolio website to showcase your freelance services. You can add your previous work experience, work samples, and contact information so potential clients can easily find and hire you.
  • Offer your services online. With Strikingly, you can create a page on your portfolio website that lists the services you offer as a freelancer. You can also use Strikingly's integrated payment processing system to receive payments for your services online.
  • Create a blog. Starting a blog on your portfolio website is an excellent way to establish yourself as an expert in your field and attract potential clients. You can use Strikingly's blog feature to publish articles on topics related to your freelance services.
  • Sell digital products. If you create digital products related to your freelance services, such as e-books or video tutorials, you can sell them on your Strikingly website. This can help you earn passive income even when you're not actively working on client projects.
  • Monetize your website through ads. Strikingly allows you to monetize your website through ads like Google Ads. This can be a great way to generate passive income from your website traffic.


Earning passive income is a great way to supplement your income and achieve financial freedom. The top 4 ways to earn passive income in 2023 are creating and monetizing digital products, affiliate marketing, blogging, and freelancing on the side.

Among these, Strikingly is an excellent tool to easily make passive income channels through creating and monetizing digital products, affiliate marketing, and blogging. With Strikingly, you can create and launch your products and monetize your website with ads or affiliate marketing. You can also use it to build your blog and monetize it through various strategies.

Remember, making passive income requires a mindset of patience, persistence, and a willingness to learn and take action. By following the right strategies and leveraging the power of tools like Strikingly, you can achieve financial freedom and create a better life for yourself in 2023 and beyond.