Passive Income, Active Lifestyle: The Advantages of Selling Digital Products

Are you a creative soul with a knack for digital design? Do you have a collection of stunning digital products but no idea how to sell them?

As you probably know, digital products can take many forms, from ebooks and courses to music, photos, and more. The demand for these products is growing every day, and it's an excellent time to get in on the action. However, without a solid strategy and the right tools, it can be challenging to stand out and sell your digital products successfully.

This is where Strikingly comes in. With its intuitive interface, customizable templates, and affordable pricing, Strikingly makes it easy to create a stunning digital downloads store that showcases your unique products and attracts the right customers.

In this post, we'll explore the best tips and tricks to sell digital downloads and digital products, with a particular focus on how the Strikingly website builder can help make your dreams a reality.

Creating Your Digital Downloads Store

If you want to sell your digital products successfully, the first step is creating an engaging and effective digital downloads store. Here's why Strikingly is the ideal website builder for your needs:

1. Easy to Use

Strikingly is incredibly user-friendly and intuitive. Even if you're not tech-savvy, you can quickly and easily create a professional-looking digital downloads store that showcases your unique products. Plus, with its drag-and-drop editor, you can easily add and edit your digital products without any hassle.

But that's not all - Strikingly also offers excellent customer support, with a dedicated team available 24/7 to answer any questions and help you troubleshoot any issues you encounter. So, if you ever get stuck, you can rest assured that help is just a few clicks away.

2. Affordable Pricing

Strikingly's pricing is incredibly reasonable, making it accessible to anyone looking to sell digital products. Plus, with its free plan, you can try out the platform without any risk.

If you're looking for more advanced features, Strikingly also offers affordable premium plans that give you access to features like custom domain names, ecommerce functionality, and more. And unlike some other website builders, there are no hidden fees or transaction fees to worry about - you keep 100% of your profits.

3. Customizable Templates

Strikingly offers a wide range of customizable templates that you can use to create a digital downloads store that suits your style and brand. Whether you want a minimalist design or a bold and colorful layout, Strikingly has something for you.

Happy Book Template for Digital Downloads

Image taken from Strikingly templates

But customization doesn't stop at the templates - you can also customize every aspect of your store, from the fonts and colors to the layout and navigation. This means that your digital downloads store will truly reflect your brand and stand out from the competition.

Tips for Designing an Effective Digital Downloads Store

Choose the Right Colors, Fonts, and Images

When designing your digital downloads store, it's important to keep in mind that the look and feel of your site can greatly impact its success. Choosing colors and fonts that match your brand and appeal to your target audience can help create a cohesive and memorable experience for your customers.

Additionally, using high-quality images that showcase your digital products can help draw in potential buyers and convey the value of your products. Ensuring that your products are well-organized and easy to browse can also help make the buying process smoother and more enjoyable for customers. By paying attention to these design elements, you can create a visually appealing and user-friendly digital downloads store that can help boost your sales.

But don't just choose any images - make sure they are visually appealing and relevant to your products. For example, if you're selling an ebook, use an image of the cover or an excerpt from the book to entice potential buyers. And don't forget to optimize your images for web use to ensure fast loading times and smooth browsing.

  • Use high-quality images that are visually consistent with your brand

Choose images that are aligned with your brand's visual identity, such as color palette, tone, and style. This will help create a cohesive and professional look and feel for your digital downloads store.

  • Experiment with different types of images, such as product photos, lifestyle shots, and infographics, to see what resonates with your audience

Test out different types of images to see what attracts your audience's attention the most. You can try using product photos to showcase the digital product or lifestyle shots to demonstrate how the product can be used in real-life scenarios.

Musio Template for Digital Downloads

Image taken from Strikingly templates

  • Add alt text to your images to improve accessibility and SEO

Alt text is a brief description of an image that helps search engines and visually impaired users understand what the image is about. It's important to include alt text to improve your store's SEO and make your digital downloads more accessible.

  • Consider using videos or animated GIFs to showcase your digital products in action

Videos and GIFs can provide a more interactive and engaging way to showcase your digital products. You can create short videos that demonstrate how to use the product or show a sneak peek of what's inside an ebook.

  • Use image compression tools to reduce file size without sacrificing quality

Large image files can slow down your website's loading speed, which can negatively impact user experience. To avoid this, use image compression tools that reduce the file size of your images without affecting their quality. This will ensure that your website loads quickly and smoothly.

Make Sure Your Store is Easy to Navigate

Your customers should be able to find what they're looking for quickly and easily. Use clear navigation menus and organize your digital products into categories that make sense. Make sure your store is mobile-friendly and responsive to ensure a smooth browsing experience.

But navigation isn't just about organization - it's also about making the browsing experience as seamless as possible. Use clear calls to action and product descriptions to guide your customers through the buying process. And if you offer multiple payment options, make sure they are clearly displayed and easy to use. With a user-friendly and organized store, you'll be able to attract and retain more customers over time.

Tips for Selling Digital Downloads Successfully

Selling digital downloads can be challenging, but with the right approach, it can also be highly rewarding. To sell your digital products successfully, you need to know your audience and make it easy for them to find and purchase your products. Here are some tips to help you do just that:

A. Know Your Audience

To sell your digital downloads successfully, you need to know your audience. This means researching your target market and understanding their needs, interests, and pain points. Once you have this information, you can tailor your content to their specific needs and preferences, making it more likely that they will purchase your products.

  • Research Your Target Market

Research your target market by using tools like Google Analytics to track user behavior and social media analytics to understand audience demographics. This information can help you create content that resonates with your audience.

  • Tailor Your Content To Your Audience

Once you have identified your target market, tailor your content to their specific needs and interests. Use language that speaks directly to them, and create content that is engaging and informative.

  • Offer Incentives

Offering incentives such as discounts or free downloads can encourage customers to make a purchase. Consider creating bundles or offering a discount code for first-time customers.

B. Make It Easy For Customers To Find And Purchase Your Digital Downloads

Even if you have the best digital products to sell, it won't matter if your customers can't find them or are frustrated by the purchasing process. Here are some tips to help make it easy for your customers to find and purchase your digital downloads:

Make sure your website is optimized for search engines, so your products appear in relevant search results. Use relevant keywords, meta tags, and descriptions to help search engines understand the content of your site.

Dishes and Recipes Templates for Digital Downloads

Image taken from Strikingly templates

  • Simplify The Checkout Process

Make the checkout process as simple as possible. Customers should be able to purchase your products with just a few clicks, without having to navigate through a complicated process. Consider using a one-page checkout process or allowing customers to check out as a guest.

  • Offer Multiple Payment Options

Offer multiple payment options to give your customers more choice and make it easier for them to complete their purchase. Consider accepting payment through popular payment gateways like PayPal or Stripe, as well as credit cards or other payment methods.

Marketing Your Digital Downloads Store

Now that you've created your digital downloads store, it's time to start driving traffic and sales to it. Here are some tips for marketing your store effectively:

A. Use social media to promote your digital downloads

Social media is a powerful tool for promoting your digital downloads and reaching a wider audience. But with so many platforms out there, it can be hard to know where to start. To make the most of your social media marketing efforts, consider the following:

  • Choose the platforms that your target audience is most active on.
  • Post regularly, ideally several times a week, to keep your followers engaged and interested.
  • Share a mix of promotional content and behind-the-scenes looks at your creative process to keep your feed fresh and engaging.
  • Respond to comments and messages promptly to build relationships with your followers.
  • Use hashtags to increase the visibility of your posts and help new customers find your store.
  • Collaborate with influencers or other businesses in your niche to reach new audiences and gain credibility.
  • Consider running social media ads to target specific demographics or promote a sale or new product launch.

Remember, the key to social media success is to focus on quality over quantity. It's better to have a smaller, engaged following than a large but disinterested one. So take the time to create compelling content and build relationships with your followers, and your social media efforts are sure to pay off.

B. Leverage email marketing to drive sales

Email marketing is another effective way to promote your digital downloads and drive sales. Here are some tips to make the most of your email marketing efforts:

  • Build an email list of people who are interested in your products. One way to do this is by offering a freebie or discount code in exchange for their email address. This way, you can reach out to people who are already interested in what you have to offer.
  • Craft compelling emails that showcase your products. Your emails should showcase your digital products in a way that makes people want to buy them. Use eye-catching images, clear descriptions, and highlight the benefits of your products.
  • Offer exclusive deals and promotions to your subscribers. Reward your subscribers with exclusive deals, discounts, or early access to new products. This will help build loyalty and encourage them to make a purchase.
  • Include calls to action that encourage recipients to visit your store. Make it easy for people to find your store and make a purchase by including clear calls to action in your emails. You can include buttons or links that take them directly to your store or to a specific product page.

Creating and Marketing Digital Downloads

If you're looking to sell digital products, the possibilities are endless. From ebooks and music to photos and online courses, there are plenty of options for creating and marketing your digital downloads.

Digital Download Template for Digital Downloads

Image taken from Strikingly templates

A. Types Of Digital Downloads You Can Create And Sell

Some popular types of digital products you can create and sell include:

  • Ebooks. Whether you're an author, blogger, or expert in your field, ebooks are a great way to share your knowledge and generate income.
  • Music. If you're a musician or composer, selling digital downloads of your music can be a lucrative source of income.
  • Photos. If you're a photographer or graphic designer, selling digital photos or graphics can be a great way to monetize your work.
  • Courses. Online courses are a booming industry, and creating and selling your own course can be a great way to share your expertise and earn passive income.

Of course, these are just a few examples. The possibilities for creating and selling digital downloads are virtually endless!

B. Best Practices For Marketing Your Digital Downloads

Creating a great digital product is only half the battle - you also need to market it effectively. Here are a few tips for marketing your digital downloads:

  • Use affiliate marketing to expand your reach. By partnering with other businesses or influencers in your niche, you can reach a wider audience and increase your sales.
  • Consider offering free downloads as a promotional tool. Offering a free sample of your product can be a great way to generate buzz and attract new customers. Just be sure to balance the amount of free content you offer with the need to make sales.
  • Collaborate with influencers or bloggers in your niche to promote your digital downloads
  • Participate in online forums or groups related to your niche and share your downloads when relevant
  • Run social media or email marketing campaigns that offer special discounts or freebies for your digital downloads
  • Use content marketing to drive traffic to your digital downloads store by creating blog posts, videos, or other types of content that showcases your expertise and promote your products


Selling digital downloads can be a great way to monetize your creative skills and generate passive income. By following the tips and best practices outlined in this guide, you can create and market your digital products effectively and efficiently.

To recap, here are the key takeaways for selling digital downloads:

  • Choose the right platform to sell your digital downloads
  • Create high-quality, in-demand products that meet the needs of your target audience
  • Make it easy for customers to find and purchase your digital downloads
  • Promote your digital downloads through social media and email marketing
  • Consider offering free downloads and using affiliate marketing to expand your reach

If you're ready to start selling your digital downloads, Strikingly is an excellent platform to help you get started. With its user-friendly interface and comprehensive features, you can create a beautiful and functional online store to showcase your digital products.

Don't wait any longer. Start your digital download business today with Strikingly!