Have you been producing content but haven't been able to make any money, despite the fact that you have a lot of potential? Are you perplexed as to how other people benefit from selling video online when your account remains adamantly empty? You're not alone in your thoughts. Every day, people post videos and never make a penny off of it, which is great if money isn't the goal, but frustrating if you were hoping to make a living this way in the future.
What would you do if you had the opportunity to improve things?
It's more important to stick with it and grasp the fundamental idea behind marketing videos than it is actually to sell them. It is believed that if you want to sell videos online, you already have some video production experience. But, regardless of your context, selling video online is the next step. So think about what you've done so far and what you'll need to do in the future.
We've put together a list of everything you need to know about selling video online to help you make the most of this opportunity.
How to Sell Videos Online?
1. Find Your Niche
Your first goal should be to find your target market if you want to go selling video online successfully. When it comes to finding a market for content creation, most people choose one of two methods. They either pick a subject they're passionate about and know a lot about, or they pick one they know will make their money. You'll need to strike a balance between the two. You must be informed enough about the subject to provide sound guidance or opinions, or you must be eager to learn before you reach the previous role.
It's also crucial to ensure that there's a market for your content. It is not necessary for your target audience to be large, but it must exist.
2. Create a Content Strategy
Make a list of all the general topics you could create content for until you have a subject and an idea of who you want to create content for. Then, break down the topics into a series of more focused videos. You can also go one step further and outline the material for each individual video. You can do this when you create each piece of material.
Determine the type of content that will best enable you to address the niche you defined in the first stage. Online courses, webinars, vlogs, and travel videos are all examples of this. It's important to remember that different video formats appeal to different audiences.
Regardless of the format you use, you can bring value to your audience by providing them with exclusive perspectives and supplementary tools like ebooks or links to private online communities. You'll also have to determine how often you'll create and share new material. If you post content often and consistently, you can attract a larger audience.
3. Video Creation
When creating your videos, keep three key considerations in mind: importance, consistency, and uniqueness. Through these fields, each piece of content you create should meet the viewers' expectations. They are, after all, spending not only their time but also their resources.
Content is, without a doubt, at the heart of your latest online video business model. You will hopefully make your own video content if you have the skills to generate and edit your own video. You can also employ a video production team to assist you if that makes you feel more at ease.
In order to consistently produce relevant material, you'll need to remain on top of the latest trends, just as in any other sector. Subscribe to related blogs for the most up-to-date information and inspiration, and keep an eye on the new video trends on a regular basis.
4. Create a Video Website
In order for users to access your video content, you'll need an on-brand portal. To begin, a simple-to-navigate website should suffice. Make sure the template is professional and safe. Netflix is an excellent place to look for ideas for this. It's well-designed and easy to use. Consider Hulu as an example of what not to do. Many people believe that their platform was not built with the consumer in mind.
The second most important reason for having a website for your videos is to sell streaming video and generate revenue. Despite the fact that selling video online is the primary target, revenue opportunities are often ignored when deciding how to distribute such videos. Most sites take a large percentage of the money made through their services or restrict the types of payments that can be made. Having your own website would allow you to control how to sell videos online and keep all of the money you earn.
5. Choose a Payment Method
To generate revenue from streams, broadcasters set up monetization on their content. Putting content behind a paywall or streaming supported content are examples of this.
Pay-per-view, subscriptions, and commercials are the three primary monetization tools. Let's take a look at how each of these options operates in terms of selling video online.
Pay-per-view streaming is also known as "transactional video on demand," or TVOD for short. Users buy videos in exchange for lifetime access under this monetization strategy. Take, for example, iTunes.
When you charge viewers for unlimited access to your video website, this is known as subscription-based video monetization or SVOD. Daily, monthly, quarterly, or even yearly, subscriptions may be paid. If you have a broad library of material that your audience would find useful or amusing, this is a good option. Consider Netflix.
In the professional broadcasting world, ad-based monetization (also known as AVOD) is a model that uses short video clips from advertisers to pay for video content. There is no monetary exchange between you and the audience in this situation. Instead, they set aside a few minutes in the stream to watch your sponsor's advertisement. Ad-based monetization is also common among content creators and vloggers who haven't yet built up enough fan loyalty to ask them to pay for access out of pocket. AVOD generates lower revenue than SVOD and TVOD and places restrictions on the type of content you can monetize.
6. Determine the Most Effective Distribution Method
So you've determined who your target audience is and what kind of content you'll make for them, but how are you going to reach them?
If you're building an on-demand video network, you'll need to consider how you'll get people to visit it. Standard methods of content delivery, such as SEO, social media marketing, email newsletters, and so on, should suffice if you're monetizing with advertising. It's crucial to keep distribution and promotion in mind when you create your content because it'll be much easier if you create promotional materials as you go.
7. Communicate With Your Audience
Your current viewers can be your most effective marketing tool, regardless of how much effort you put into promoting your content. Be sure to not only offer useful content to your audience but also to develop positive relationships with them, if you want to earn their loyalty. Not only will starting a discussion reinforce their bond with your videos, but it will also help you learn more about how to best adapt your content to their needs.
8. Make a Future Plan
A website is sufficient to get started, but developing applications for mobile viewing on smartphones and tablets is a good idea if you want to scale this platform in the future. Apps for Smart TVs are also a bonus. The aim should be to make your content as available as possible to your intended audience.
9. Last but Not Least, Be Patient
Be patient as this will take some time. Many content creators claim their videos take anywhere from six months to a year to start making money. Continue to develop, find ways to change, and never give up.
Where Should Your Videos Not Be Sold?
Although it may be tempting to upload your videos to YouTube and expect to make a fortune from ad sales, this is not the best way to sell videos online. The explanation is straightforward: 55 percent of ad revenue goes to the maker, while 45 percent goes to YouTube. That's a significant reduction.
Posting long teasers with a lot of useful information on YouTube, where a lot of people can see them, and then connecting them to a paid platform site where users can pay for access to the most valuable material you have to sell, on the other hand, proves to be more advantageous. It also protects your content from piracy and unethical vendors looking to make a fast buck off of your hard work.
Use of Strikingly to Sell Videos Online
Strikingly's powerful Membership feature, which is open to Pro and VIP users, can be used for selling video online or online courses. You may use the Membership option to limit page access to members who have purchased specific membership levels or products from your site's shop. This means you can use Strikingly's Simple Store for selling video online or an online course, then build a page that is only available to customers who purchased that course.
Image taken from Strikingly user website
• Create Your Store First
- Create a new section in your site editor and select "Store" from the section list.
Image taken from Strikingly
- Begin by adding products to your courses. Each product can be associated with a single course.
Image taken from Strikingly
- Don't forget to check the "Shipping" box next to each product! The address field on the checkout form will be removed as a result of this.
Image taken from Strikingly
• Enable the Membership Feature
When you've finished configuring your products, you're ready to activate the membership feature! Follow these instructions to do so:
- Navigate to Site Editor > Audience > Membership and click "Activate Membership."
Image taken from Strikingly
- Select "Buy specific product(s) to register" under Registration Method. Choose from the videos created earlier.
Image taken from Strikingly
Once you've set up a membership, you can move on to creating your members’ page, where you'll be able to add content for each video. It is very easy to understand how to sell videos online with memberships and how to add memberships to your website.
We're confident that this blog post has given you the information you need to start strategizing for selling video online, no matter what industry you're in. The most common video monetization options are SVOD, AVOD, and TVOD, but keep in mind that you can combine all of these methods.
There is no right or wrong way to monetize video content; as long as the approach you choose is appropriate for your target audience, you're good to go.
Renting and selling video online can be a lucrative business, and the industry is still young enough that there is plenty of room for experimentation and innovation. Create a video website with Strikingly and choose from a wide variety of free video website templates. It's as easy as it sounds. We are constantly working to enhance how we can help your business by refining and introducing new features that improve your user experience as you develop your video website and beyond.
We're looking forward to seeing your videos once you get started!