Marketing is the most crucial part of the survival of any business. It helps businesses to keep pace with the changing trends in consumer tastes and market trends. A good business is one that regularly comes up with and implements effective marketing strategies for customer acquisition.
Marketing strategies are the connection between the producers and the consumers of goods. They are action plans that need to be taken in order to persuade the prospects to purchase the goods. They are built around the preferences of these prospects to influence their buying decisions.
An effective marketing strategy is one that is able to convince a specific target audience to make a purchase. It includes using all or any media through which a company or a brand can reach out to its potential customers. Whichever niche market a business wants to target, its marketing approach would determine whether or not it is able to penetrate it effectively.
As the world gets more and more digitized, most of the marketing media now belong to the world wide web. Both big and small companies advertise their products and services more over the internet now than anywhere else. Therefore, when we talk about the best marketing strategies, most of them have to do with actions that businesses take to connect with their potential customers online.
In this article, we’ll discuss 10 best marketing strategies that businesses can use to level up their business.
List of 10 Best Marketing Strategies
1. Build a Website to Represent Your Brand
If a business wants to have an impact on the consumers’ minds these days, it must establish an online presence for its brand and products. Besides having social media pages to promote its brand, a company needs to have an official website that acts as a landing page for anyone interested to get information about its offerings. Marketing strategies work best when there’s a one-stop website to present a brand.
A website is simply a must-have for every company these days. It is difficult for your audience to discover your business if you don’t have a website. When someone hears about a brand, the first thing they do is search for information about it on the internet. If it doesn’t have a website, they assume that the brand either doesn’t exist or is too small to even consider buying from.
In the earlier days of the internet, companies needed to hire full-time web developers for building a website. These days, however, there are smarter choices available that make the process of website development a lot more convenient and cost-effective. People have started discovering and exploring various website builders, which offer drag-and-drop website making features. These website builders enable individuals and companies to get a full-fledged website up and running, without needing any coding skills at all. That’s why even a layman can learn these days how to build a professional website.
One such website builder that has recently gained popularity is Strikingly. Strikingly comes with tons of ready-made templates for building different kinds of websites. It offers many features in its free plan that are sufficient to create a site for showcasing your products and services. Its features are designed to help companies implement their marketing strategies in the simplest possible manner.
Image taken from Strikingly
2. Integrate Your Social Media Accounts With Your Site
It is important for your website to be linked with any social media pages that you use to promote your brand. Just like cross merchandising works well in retail for increasing sales, cross marketing your services over the internet works wonders for your overall brand image.
Integrating all the media where you’re promoting your services helps you create a sales funnel that strengthens your customer base. One way to do this is to add social media icons on your site’s footer, and link them to the respective social media pages that you use to promote your brand. All kinds of marketing strategies work best with such integration.
You can easily do that if you’re building your site with Strikingly. All you need to do is go to your Strikingly site editor and scroll down to the footer. You’ll see social media icons there. If you don’t see a footer in the theme that you’re using, you can go to the site settings, and inside ‘Header & Footer’, check ‘Display a footer at the bottom of the page’. You can add links to your social media profiles from there.
Image taken from Strikingly user’s website
This kind of integrated marketing approach helps you to streamline your brand image across the internet.
3. Spread Your Word Through Content Marketing
Content marketing refers to publishing posts and articles on various digital platforms to spread the word about your brand. It also includes your web page content that improves your marketing strategies.
If you build a site with Strikingly, you’ll have the option to attach a blog to your site. You can publish all sorts of articles on this blog that are relevant to your specific niche, and establish yourself as an expert in the industry.
Image taken from Strikingly user’s website
4. Send Personalized Marketing Messages
Now that you have a site for your brand and linked social media profiles to it, the next step of your marketing approach is to send out personalized messages to your target audience. This can be in the form of email marketing techniques or using SMSs as a means of direct marketing.
Your prospects must feel that you are reaching out personally to them. It all depends on how you write your outreach emails. Your message shouldn’t sound too general. Try to customize your emails so that it gives your prospects a personal feel when they read them.
Strikingly also allows you to send out newsletters to your subscribers. This is a good marketing approach to keep your site visitors reminded of your brand.
5. Monitor Site Analytics to Improve Your Campaigns
Your website analytics play a major role in determining the effectiveness of your marketing strategies. You need a constant check on your site analytics if you want to be able to tweak your marketing approach in the right way.
These analytics reveal a lot of useful data to you, such as these:
- Who’s visiting your site?
- Where are they browsing from?
- What activity or interaction are they having on your site?
- Which web pages are they opening the most?
This information is important for you to know for improving your site’s SEO. If you build your site in Strikingly, you’ll be able to see your site’s analytics from the Strikingly dashboard. These analytics are presented in a way that any non-techy person would find them easy to understand.
Image taken from Strikingly
6. Make Videos to Advertise Your Brand
It is a well-known fact that videos are the most effective format for creating advertisements these days. The best marketing strategies are those that include explainer videos or marketing videos in their campaigns. Videos have a much greater attention span than any other form of ads. That’s why it’s not enough to publish posts and articles to promote your brand. You need to include videos in your marketing strategies.
Strikingly allows you to embed videos into your web pages, so that your visitors don’t have to leave your site to view any videos that you’ve made for your brand that are hosted on other sites.
7. Create a Youtube Channel for Your Brand
When it comes to videos, the best place to publish them or have them hosted is on Youtube. Thus, creating a Youtube channel for your brand is thus an essential part of an effective marketing strategy. Initially, Youtube was seen as a platform where individuals who were passionate about videography would record and upload videos. Nowadays, Youtube is a critical platform used by most successful businesses to promote their products and services. It is a place where you build your brand image by talking about your offerings in the videos that you make and upload.
8. Prioritize Search Engine Optimization
Search engine optimization of your website as well as your Youtube channel is an absolute must for your marketing strategies to work. Anyone running a website these days needs to have a basic understanding and knowledge of SEO.
You need to know how to improve your website’s SEO at all times. If you don’t do that, your audience will not be able to discover your site easily, which means any marketing strategies you adopt will have a very low success rate.
9. Offer Awesome Customer Support
Once you have everything about your marketing techniques in place, don’t forget to give awesome customer support to anyone who approaches your business. Customer support can be offered in various ways, such as email support through an e-ticketing system, phone call support on a toll-free number, or chat support via a chatbot installed on your site.
Strikingly offers its users live chat support which is available to answer your queries 24/7. If you build your site in Strikingly, you’ll also be able to make use of this feature and give out 24/7 live chat customer support to your site visitors.
Image taken from Strikingly
10. Use Referral Programs
You can further enhance the effectiveness of your marketing strategies by using referral programs. Referral programs are schemes that you create to award customers who help you to get more customers by recommending your products to their friends and family. Many businesses use referral programs to get the first 100 customers.
So these were the 10 best marketing strategies that you can use to level up your business. When competition is high, a simple marketing approach doesn’t work. You need to be up on your toes all the time to keep up with the pace of the ever changing trends. One benefit you have in business these days is that you can get information about your competition easily from the internet. Why not make use of all this information and grow your business by implementing good marketing strategies?
At Strikingly, we simply love to see our users’ businesses flourish!