Nowadays, it’s difficult to maintain a business or build a professional practice without having an online presence. A website is an absolute necessity for pretty much any industry or career type because it can serve as a marketing tool, a portfolio and a communication platform. If budget is an issue, you don’t need to shell out thousands of dollars to create a professional website. There are free website builders like Strikingly that can get you started.

It’s the most practical way to get started on building a web presence for your brand or resume. A free website builder allows you to create your own space on the Internet to showcase your products and services to the world. They don’t require an exorbitant investment. You’ll probably just need to devote some time for building your website.


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Building a website through a professional web developer can cost you anywhere between a few hundred to thousands of dollars. If you’re new to ecommerce or you want a simple website to showcase your services, it may not be practical to start your business with this kind of expense.

A good free website builder lowers the barrier to entry for startups and professional services looking to leverage on the Internet for building their brand. It even comes with additional services such as web hosting and domain registration if you wish to spend a little bit on a personalized website address. The low startup cost makes it an attractive option if you want to dabble into website building without making an exorbitant investment.

If you do decide to expand on your free website in the future, the cost of scaling up on a website builder is still much lower compared to getting a professional designer to do this work for you. You get to maximize your limited marketing budget without sacrificing on quality.

Ease of use

easy to use website builder

You don’t need high level web design and programming skills to build your site on a free website builder. On Strikingly, for instance, we have made the process of building a website easier for you by building modern and mobile-responsive templates to help you get started. Our talented programmers and web developers have done the heavy lifting for you. All you need to do is select the template that suits your brand and build your content.

With a free website builder, you have some level of control over the look and feel of your website without having to write a single line of code. You can take the time to try different ways of putting up your content, different styles and color schemes without having to pay extra. If you work through a designer, you spend every time you change your mind about your website’s design.

Easier to Manage

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With a free website builder, you don’t need to go through a lengthy process to update your site’s content. You or your staff can implement site updates in-house and there’s no need for a comprehensive training to work the platform either. A website builder’s user-friendly feature extends to content updates. This makes it more efficient for you or your team to update information such as office hours during the holidays or a new business address.

A website builder can also allow you and your team to update your site from anywhere. If for instance, you suddenly come up with a content idea while on vacation, all you need to do is login to the site builder’s platform and make the changes using any computer. Some platforms even come with mobile phone apps so you can update your site while on the go.

SEO and User Experience

seo on free website builder

A website is useless if you cannot find it in search engines and users find it difficult to navigate through it. Strikingly’s website templates have been developed to be SEO-ready and with best web design practices in mind. We make sure that all our templates can provide a positive user experience for your target audience. The platform also features apps to get you started on optimizing your website content for search engines.

When it comes to building a professional website, free website builders like Strikingly can become the most cost-efficient tool to get you started. All you need is a few minutes of your time and you have a fully-functional website to support your digital marketing objectives.