tiktok marketing

One of the most popular apps in the world, TikTok, appears to have appeared out of thin air. It started as a moderately popular video-sharing app called TikTok in the rest of the world and Douyin in its native China. But in 2018, it acquired Musical.ly, a more well-known app, and transferred all of its non-Chinese users to a new combined TikTok platform. The company continues to run Douyin as a separate app in its home nation. It shouldn't be surprising that marketers are starting to realize the platform's potential. Our TikTok marketing guide offers ideas on how companies might capitalize on the app's young user base.

What is TikTok Marketing?

Using TikTok to advertise a company, sound, or service is known as "TikTok marketing." It may involve a variety of strategies, such as influencer marketing, TikTok advertising, and the production of naturally viral content. Businesses can benefit from using TikTok marketing to:

  • Raise brand awareness
  • Create active communities
  • Sell goods and services
  • Collect customer and audience feedback
  • Deliver customer service
  • Market goods and services to specific audiences

What Advantages Does TikTok Marketing Offer?

Promoting on TikTok enables your brand to produce entertaining, relatable content. You can, however, also benefit from some business advantages.

1. It Raises Awareness of the Brand

tiktok marketing
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167 million TikTok videos are watched globally every minute. Because the videos are brief, more users can watch them, which increases the chance that their targeted consumers will notice brands. You can stay relevant to various demographics and stay up to date with the vast format options and trends. You can attract new followers while entertaining your current ones.

2. It Creates Active Communities

The most popular format on the internet is video, and marketing on TikTok democratizes video creation by providing tools for everyone to make videos that look good. Creators can produce compelling content that can lead to significant, neighborhood-wide movements.

3. It Advertises Your Company's Goods and Services

tiktok marketing
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Customers' shopping journeys can be streamlined and shortened thanks to several TikTok marketing tools. Those free marketing tools connect you with user and influencer content while successfully showcasing your products through video. The user-friendly interface simplifies showcasing a product demonstration or dropping a teaser for a new launch.

4. You Receive Customer Feedback

tiktok marketing

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54% of TikTok users comment on videos to interact with the content they see. It's a fantastic way to ask for and get customer feedback. Customers could also make unboxing videos of your product, post their reviews online, and receive incentives. You can build organic brand advocates without spending a lot of money while marketing on Tiktok.

5. You are Aware of Customer Problems

TikTok conveniently invites reviews and opinions. Then you can strategically position your product as the answer to the issues you have identified. You can reassure them and offer them a special reward if your customers use TikTok to express their problems with your product.

How To Use Tiktok for Marketing?

It's time to bid content ambiguity farewell and welcome a TikTok marketing strategy that is more effective than ever. There's always something new to learn about marketing on TikTok, whether you're just getting started or have been using it for a while. For all different types of creators, TikTok offers incredible growth potential. You can achieve TikTok success with the right abilities and minimal planning. If you feel a little perplexed by TikTok marketing, these pointers are for you. You can change your approach and advance TikTok marketing in just a few easy steps. You can do marketing on TikTok to support you as you expand your fanbase, develop your brand, and accomplish all of your illustrious business objectives.

a. Be Dependable

Although you're probably sick of hearing it, consistency is the secret to success on social media. On TikTok, where popularity multiplies, consistency in posting is crucial. Most TikTok experts agree that to keep your content fresh and pertinent. You should post on the app at least once daily. Some users publish five times a day or more! Regular posting may be your ticket to viral status because more recent videos catch the TikTok algorithm's eye. Daily posting can overwhelm many aspiring TikTok users, but your videos don't have to be complicated. TikTok is a platform for quick, straightforward, poorly curated content. Don't stray from your brand, but don't be afraid to share genuine, everyday moments. After all, TikTok videos ought to be entertaining and genuine.

b. Recognize Trends

Your content strategy on TikTok could succeed or fail depending on the trends. Put your distinctive spin on popular sounds, challenges, and hashtags whenever you can. TikTok trends make it easier for you to make sure that your content is timely and consistent with what TikTok users are currently watching. It's kind of like having built-in market research! When you are out of ideas for content, you can also find inspiration from what is currently trending. Trending sounds are, by far, the way to go when it comes to keeping up with Tiktok marketing trends. Your algorithm performance and street cred can benefit from these.

c. Establish Trends

Don't we all want to be one step ahead of the game? TikTok is no different! Setting a few of your trends has significant marketing potential when you're not participating in popular trends. TikTok videos that are carefully thought out and skillfully done can go viral quickly. Make use of this to your benefit! Make TikTok campaigns that are interactively enjoyable and entice other users to participate in a challenge, hashtag, sound, or dance. When you share content on TikTok, you might only need a few more views to go viral and attract a lot of attention to your account and your brand. What a marketing success for TikTok!

d. Remain Assured

Keep striving for your objectives. One of the most crucial pieces of advice to remember is this maxim, which applies to all social media marketing forms—everyone who tries experiences great things. Even established TikTok stars occasionally struggle to keep up with hectic posting schedules and produce original, creative TikTok content. Since effective TikTok marketing takes time, you must follow your plan. Enjoy the process and remain open to learning as you post TikTok content and develop your TikTok strategy. Later, you might be able to make amazing videos thanks to the skills you learn now!

e. Make Use of TikTok's Content Options

You can make videos on TikTok using various built-in tools without ever leaving the application. Use them to your advantage! Your TikTok videos can include many great features, including filters, text, audio, and GIFs. Using the app's features as much as possible is a good idea as you develop your TikTok marketing strategy. They can assist you in improving your content's caliber and gaining the TikTok algorithm's trust.TikTok's built-in video editing and creation tools are also a fantastic time saver. Are you using another app to outsource? No need! In TikTok, you can make videos and even save draughts for later.

f. Use Hashtags When You Can

tiktok marketing

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TikTok uses hashtags, like many social media platforms, to facilitate the categorization and discovery of content. The proper hashtags can aid viewers in discovering your videos! It's typically best to keep your TikTok captions brief and straightforward and to use two to five hashtags. Try to keep your hashtags as closely related to your brand and the subject matter of your video as you can. If you're planning a TikTok campaign, hashtags can be useful. Make a memorable brand hashtag for your videos and urge other people to use it. This could spark even user-generated content!

g. Continue Scrolling

Utilizing the app yourself, just like your target audience does, is the best way to discover what works on TikTok. Stay to scroll and view content shared by users in your niche rather than posting and disappearing.

While copying someone else verbatim is never a good idea, your TikTok feed can be a fantastic place to find inspiration. On the app, you'll get a good idea of what works and what's popular. You can update your TikTok marketing strategy using the knowledge you learn! Make a note of content concepts you'd like to try on your account as you watch other TikTok videos. As you go, start planning your TikTok posts by saving pertinent audio clips.

h. Participate Daily

Continually demonstrating engagement! We frequently say it because it is accurate across almost all social media channels. The secret to growing your audience is to be engaged. You can start to build an online community by interacting with other TikTok users, which will attract more visitors to your account and TikTok content. Building meaningful relationships with your audience is made more accessible by meaningful engagement. Participating in TikTok doesn't need to be complicated. Go through the videos posted by other users and leave a positive comment highlighting a particular aspect. Would you like to continue the conversation? Pose a query that demands an answer!

i. Pay Attention to Your Viewers

Your audience should focus on the content you produce and the marketing strategies you select across all social media platforms, including TikTok. Use the captions and videos you post on TikTok to interact with your audience. Inquire about market research. Find out what your followers like to see on your account and what they want to see more of.

Your audience can be a fantastic source of content inspiration, giving you fresh insights and extremely pertinent information. Include follower feedback in your marketing strategy to make the most of it.

j. Check the Statistics

Lastly, TikTok analytics are truthful. Keep a close eye on stats and insights to determine what is adequate for your TikTok marketing and where you can make changes. You can view data about views, shares, engagement, followers, and much more using TikTok analytics. You can monitor how viewers react to your TikTok videos and the most well-liked types of videos. You can use the knowledge you gain to work more efficiently and produce popular TikTok videos the next time you sit down to plan your calendar of TikTok content.


We strongly advise integrating your Tiktok business account with your brand website for a comprehensive Tiktok marketing strategy. On Strikingly, we encourage our users to use social media to promote their websites. If someone sees your advertisement or branded video on Tiktok and likes your product, you might be able to make direct or instant sales. Strikingly is a feature-rich website builder that provides all its users with round-the-clock customer support. Join our community, create a free account with us, and learn more about our platform.