tiktok marketing

TikTok is a fast-growing social media platform, used mainly by youngsters to post short video clips that they record doing simply anything that they or their audience deem entertaining. It is a very easy-to-use social media site that has grown so dramatically over recent years that even older people have started entertaining themselves by posting videos on it.

Businesses are always looking for popular platforms to conquer with their marketing content and promote their products or services. Since TikTok is among the most famous social media sites these days, businesses have started coming up with ways to do their marketing on TikTok.

Showing a Tiktok user profile

Tiktok marketing is a relatively new concept, and everybody is not yet familiar with it. Since the platform was originally launched just for utter entertainment, its early users had no idea that it would eventually turn into another website or app used by businesses to promote themselves. That’s why even website builders that offer the feature of inserting social media feed into web pages do not yet allow Tiktok feed to be directly visible within a website. For example, Strikingly allows you to insert Instagram, Facebook and Twitter feed into a website built on Strikingly.

Showing social feed section in a website built on Strikingly

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Promoting on TikTok is not so difficult, especially if someone already has a big enough fan following on the platform. Even if you don’t have a TikTok following yet, you can build your connections and followers on the rising platform before starting with your TikTok marketing.

Like any other means of online marketing, you would first need to develop a proper TikTok marketing strategy, based on the tools, features, and opportunities that this app offers. For instance, when you build a website to promote a personal brand, you decide what features the website would have based on the overall online marketing strategy you have developed.

A personal website built on Strikingly

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In this post, we will discuss how to use TikTok for marketing.

How Does TikTok Marketing Work?

Businesses can reach large audiences by promoting on TikTok their brand name and product lines. The first thing a business needs to do is grow its TikTok presence by posting trending and interesting content regularly. Once it has a substantial size of followership, it can start collaborating with influencers to multiply its reach and start running ads on the platform.

Showing a Tiktok video

Image taken from TikTok

Due to its image of being a platform that predominantly serves the younger generation, many businesses have been overlooking the value of marketing on TikTok. However, social media experts say that it is not wise to ignore the potential of this platform for growing the sales of a business. Most of the social media sites and apps start as being targeted to young people anyway. But eventually, all social media apps turn out to be marketing platforms for businesses.

Tiktok has the highest engagement compared to any other social site these days. TikTok users scroll through the app for about an average of 45 minutes a day. A single Tiktok user on average opens the app eight times a day.

Since many businesses are yet to realize the potential of Tiktok marketing, you can stand out and gain all the benefits by becoming one of the first few businesses to come up with a Tiktok marketing strategy. If you start now, you will not face any heavy competition, and by the time most other businesses penetrate this platform, you will have already grown a huge fan following and customer base. If you observe the brand websites of most companies, they are integrated with several social media platforms, but not with Tiktok. This shows that marketing on Tiktok has not yet gained the momentum that it deserves.

Strikingly user's website screenshot showing social media icons

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10 Ways to Use Tiktok Marketing For Business

Here are 10 ways you can do marketing on Tiktok to grow your business.

1. Create Original Tiktok Content

Copying other people’s content and publishing it as your own is never worth it. Most businesses do not do that for fear of copyright infringement anyway. But many businesses merely share content created by others and link it back to the source instead of developing their original content. Doing this does not always go to waste, as your audience can see that you are clearly at least interested in the trends in your respective industry. But what’s most interesting for your audience is if you always create your very own original content and post it.

The same rule applies to Tiktok marketing. Instead of sharing Tiktok videos prepared by other brands, why not create your own branded videos and spread them across your followers?

2. Come Up With Catchy Content Ideas

For promoting on Tiktok successfully, you will need to be creative. Putting up video clips or images of the same concept every single day does not cut it. Think of different subtopics around the main subject of your niche. Be fun, creative, stylish, and full of energy. Use the available video editing features of Tiktok to make your clips more entertaining. But at the end of the day, just be authentic no matter what.

3. Participate in a Tiktok Challenge

The next Tiktok marketing strategy is to participate in Tiktok challenges. Tiktok challenges gain popularity very quickly. Before you know it, a challenge that started in one part of the world is being played in another continent.

If you participate in a Tiktok hashtag challenge, your brand will be seen as lively and fun. These challenges can get you to reach millions of people in the audience because the hashtags that come with the challenge are searched for and discovered by huge audiences.

When you participate in a hashtag challenge for Tiktok marketing, make sure you create and post branded content. Tiktok users are generally not bothered about checking your account’s popularity. If you create content that they find appealing, they will share it and make it go viral. If that content is branded, your brand name will also go viral along with it.

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4. Use the Right Hashtags

This is very important. Any content you produce for Tiktok marketing will only be discoverable, at least in the beginning, through hashtag searches. Therefore, it is worth it to research a little bit on the relevant and popular hashtags before posting your content. Hashtags are the key for Tiktok search engine optimization, and need to be taken seriously.

You can add an unlimited number of hashtags to a Tiktok post. But the characters allowed in a video’s caption are limited to 100. Generally, users include two or three popular hashtags on a post, as that’s the optimal number. Also, don’t forget to write a catchy description of your video.

5. Make Use of User Generated Content

Tiktok marketing can consume a lot of time and effort. Producing fresh and original Tiktok content regularly can be challenging and might cause burnout. The solution to this is to make use of user-generated content.

Let’s say you search for #nike on Tiktok. Your search results will show videos of people wearing and showing off their Nike shoes. These videos promote the Nike brand for free. You can do the same for your brand.

Create a branded Tiktok hashtag and invite your followers to use it. Keep reposting the best content or videos created by your followers under that hashtag. This kind of video marketing is good for promoting on Tiktok and fun for your followers. They will do free marketing for you and appreciate you at the same time.

6. Collaborate With Tiktok Influencers

Another way to do Tiktok marketing, especially for small businesses, is to partner with Tiktok influencers for creating and spreading your branded content.

Tiktok influencer marketing forms an enormous part of the digital marketing ecosystem. The top Tiktok content creators and influencers make millions of dollars out of brand endorsements and product promotions.

Tiktok has come up with its platform to encourage influencer marketing. It is called the Creator Marketplace. It’s a place for growing brands to produce marketing campaigns, access the metrics of various influencers, and then collaborate with the ones they select.

The good news is that you don’t necessarily need to hire the most expensive or the most popular influencers. You can work with nano influencers who charge you the bare minimum and get your brand awareness skyrocketed through their endorsement.

7. Advertise on Tiktok

The last Tiktok marketing strategy is to run paid ads on the platform. This is a great way to promote your business. With TikTok marketing and advertising, you won’t have to spend too much time building your audience. When you create an ad campaign, you can run your ads and reach your audience within 24 hours.

Showing the landing page of Strikingly

Image taken from Strikingly

For a thorough Tiktok marketing strategy, we strongly recommend integrating your Tiktok business account with your brand website. We encourage our users on Strikingly to use social media platforms to drive traffic to their websites. This way, you might be able to make direct or instant sales if someone sees your ad or branded video on Tiktok and likes your product so much.

Strikingly is a feature-rich website builder that offers 24/7 customer support to all our users. Join our community to learn more about our platform, and register for a free account with us.