A solid internet presence is required for every fitness professional. Your fitness website is a terrific place to show off your work and expertise, but you can also use it for various other things for you and your business. In reality, the best fitness websites can help you with everything from class scheduling, booking, and payments to client involvement and community building.
Why Do You Need a Fantastic Fitness Website?
You need a nice website if you own a gym. First and foremost, it aids in the discovery of you. If you don't have a website, you're already behind the curve, given that all of your competitors do. It is not enough to have a website; it must be a fantastic website to position your company as an authority, manage your members, and much more. Here are five reasons why you should have a fantastic gym website.
• A Well-established Online Presence
Many people have been driven to adopt a more digital style of working and living due to the COVID-19 epidemic. The internet environment is essential for progress, from homeworking to digital fitness. It is critical to be able to adapt to new online opportunities and take advantage of them.
• Boost Sales and Credibility
A decent fitness website makes you appear trustworthy and reliable. It demonstrates that you are knowledgeable, professional, and ready to interact with your membership. Your expertise is obvious, which contributes to your authority. A website, on the other hand, can be a big money generator. Visitors are more likely to become paying members if the website is well-designed.
• Customers are Accustomed to Seeing a Website
Customers nowadays expect you to have a website. Your website influences people's perceptions of your company's quality and legitimacy. If your mobile website is poorly designed, 57% of consumers will not suggest your company. The customer expects a website that is responsive and compelling and has a clean style and design.
• Come Out on Top of the Search Engine Results Page
Through search engine results, your website can assist you in attracting new consumers. An SEO-optimized website can help you rank on Google for several searches and draw a consistent stream of potential clients. While many criteria go into ranking in search engine results, merely having a website gives you more options. You can generate more traffic, rank higher, and convert more leads than your competitors by incorporating search engine optimization into your website.
• Outstanding Member Experience
Every area of your business is affected by the member experience. It includes how you connect with your employees, the quality of your facilities, and your digital fitness platform, among other things. Many businesses are adopting a hybrid business model in the future. The distinctions between digital and in-person services are becoming increasingly blurred. This means that your members' digital experience is just as vital as their in-person experience.
What Are the Requirements for a Successful Fitness Website?
It takes time to turn your website into a member-acquisition machine that transforms visitors into consumers. Any fitness firm must have a strong web presence. The finest gym websites benefit the company in a variety of ways. Your website brings in new members, aids with class scheduling, and fosters a sense of fitness community. In 2021, there are main components that your fitness website must have.
1. Contact and Location Information
You should include all of your company's information on your website. Whether you're a digital fitness platform that solely exists online or has many sites around the country, make it as simple as possible for others to find you and contact you.
- Location
- Contact information (phone number and email address)
- Hours of operation
- Business description
- FAQs
2. Testimonials and Reviews
Image is taken from Strikingly user’s website
According to statistics, 93% of customers agree that online reviews affect their purchasing decisions. Those figures are mind-bogglingly high. When a potential member considers joining your services, they want to know if they'll be a good fit. Perhaps they're curious about your fitness community or the effectiveness of your body workout classes. Make sure to include reviews and testimonials on your fitness website because they give potential buyers social evidence.
3. User Experience That Is Mobile-Friendly and Intuitive
A bad web experience will turn visitors off. They are unlikely to return after one negative experience. A decent website has a user-friendly interface. This implies that the user should operate the fitness website design without having to think about it. The user experience includes a responsive design. This means that your website should be mobile-friendly and adapt to the user's device automatically. Consider the following features:
- Social network integration
- Simple navigation
- Search bar
- One-button payments
4. Portal for Member Management
In the digital age, member happiness is dependent on flexibility, efficiency, and convenience. Your fitness website will benefit from the addition of a member management portal. A member portal enables your members to manage their own memberships, change payment information, monitor their reservations, and simplify their life. This simplifies your administrative processes while also giving your members complete control over their membership. Members can cancel appointments online and receive automated class reminders through a member site, which helps to reduce no-shows.
5. On-Demand and Live Streaming Classes
A sophisticated fitness website design will integrate your digital exercise platform and live streaming schedule into a sophisticated fitness website design. With a ‘Start trial' button, you may entice people to use your digital platform right now. If your physical gym is now closed, this situation will most likely direct most traffic to your online platform. You can sign up for a free trial on the website and immediately begin streaming over 1000 workouts.
6. Fresh Content and High-Quality Visuals
Your website's content is just as vital as its look and feel. To stay relevant, you'll need high-quality pictures and new material. You will score higher if you have good pictures that are genuine and relevant. Content will always reign supreme. A fitness company blog is a great method to keep your website fresh with new information while also showcasing your brand's voice and personality.
- Video
- Podcast
- Professional-quality photos
- Animations
- Graphics
7. Electronic Commerce
It's a fantastic idea to integrate an e-commerce platform on your website to sell branded stuff and products. Make finding and paying for things as simple as possible for visitors. If you own a yoga studio, for example, you might sell yoga mats, branded water bottles, and yoga leggings. Visitors should be able to navigate the site and make purchases quickly. Selling branded items might help you generate additional revenue for your company.
8. Pages That Have Been Optimized for Search Engines
All of the pages on your website should be thoroughly optimized for search engines. SEO not only improves your search engine rankings but also improves the whole user experience. Adding real and relevant material, as well as optimizing for mobile and enhancing your website's speed, will increase your SEO. One of the most important advantages of SEO is that it assists you in attracting high-quality visitors. When someone actively searching for the service your health club provides or a piece of material on your blog comes across your fitness website, it establishes trust and generates a high-quality lead. This individual is already interested in the material and services that you provide.
9. Professional and Eye-catching Web Design
A professional and eye-catching fitness website design can make a huge difference in the quality of your website. A stunning site design reveals who you are to visitors, encourages them to stay longer, and eventually transforms them into paying members. You should never underestimate a well-designed website's influence. When it comes to generating the first impression, the look and feel of your website may either entice or repel potential clients. It's critical to stay current with fitness website design trends and tools to have a great-looking website. The following are some of the top website design trends for 2021:
- Use the dark mode
- 3D elements
- Contrasting color combinations
- Asymmetrical design
- Quick loading time
- Vibrant colors
10. Security, Hosting, and Privacy Features
Your website must assure the safety of its visitors to convert them into paying clients. Privacy and security are important subjects, and you must protect your customers' information. If your website includes a booking feature and a member portal, you'll almost certainly be storing payment information and other sensitive information. E-commerce fraud is growing more widespread in the realm of online payments. You'll need a secure website that safeguards all consumer information and payment information.
11. Calls to Action that are Clearly Stated
Don't forget to include clear calls to action now that you've covered some of the most crucial parts of your fitness website. You can find small call-to-action buttons all-around your website. To assist potential members through your sales funnel, you should provide them with clear directions. Perhaps it begins with a free trial of your fitness platform and training programs, followed by an invite to contact your facility for a personal trainer session. The website design and language contribute to appealing calls to action that encourage users to take action on each page.
Best Fitness Websites Examples
You should include all of the qualities outlined in part one of this essay on an ideal fitness website. To get you started, here are some wonderful examples.
• Action Fitness
Image is taken from Strikingly user’s website
• Alex Jack Training
Image is taken from Strikingly user’s website
• Exercise Together
Image is taken from Strikingly user’s website
• Get Kidz Fit Fest
Image is taken from Strikingly user’s website
• Gyymi
Image is taken from Strikingly user’s website
• Habit House
Image is taken from Strikingly user’s website
• Organic Health and Fitness
Image is taken from Strikingly user’s website
• Prescot Personal Training
Image is taken from Strikingly user’s website
• Soul-Cycle
Image is taken from Soulcycle
• Swerve Fitness
Image is taken from Swervefitness
Introducing Strikingly
To create a fitness website, you don't need any programming or web development experience. Strikingly, for example, has you covered by providing you with a collection of fitness website templates tailored to your content and design needs. Strikingly themes are mobile responsive, allowing you to create a better user experience and capture on-the-go readers. You want to make sure you're getting the attention of this target segment, as the bulk of searches, particularly for fitness-related services, are done on mobile.
Conclusion
Every year, new website trends emerge. But one thing stays constant: to compete in the fitness industry, you need a superb fitness website. As you can expect, some of these website aspects require more time and work to perfect, while others only require minor adjustments to improve your site. Investing in a strong personal trainer website with an intuitive user experience, captivating content, and outstanding design and functionality, on the other hand, will only benefit your fitness business.
