You see a quiz website or page almost everywhere nowadays. A lot of people love answering online quizzes so much so that at one time, BuzzFeed became so popular for these binge-worthy quiz pages. You find out which Spice Girl you really are or what is your spirit animal just by spending a few minutes of your day answering a quiz or two on the internet. Little did we know, these quizzes say a lot more than what you should be doing with your life based on your dessert choice. Brands use quiz making websites to generate leads and understand their target market better.

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If you’re interested in building a quiz site for market research purposes, Strikingly lets you add in Google Forms or a quiz making website like Typeform so you can embed a quiz to your company website. Widgets like these help extend the features of your website so you don’t really need to build a separate quizsite if you prefer having all your webpages under one domain.

Come up with an attractive title

You want to start with a title that has a strong gravitational pull. People are drawn to a quizzes site mostly due to their grabbing titles. For instance, adding the word “actually” in your quiz title can add a bit of oomph to your headline. “How much do you know about bank loans” turned to “How much do you actually know about bank loans” entices the reader to validate his or her knowledge of the subject.

The right type of quiz

Choosing the right type of quiz comes next after deciding on a title. There really is no universal type that works for every situation but quizzes are generally divided into two types: personality and knowledge quizzes. Each serves a specific purpose. If you’re trying to do market research to develop a new product or introduce a new feature on your website, a personality test helps you deduce the general attitude of your audience towards these changes. Personality tests on quizzes sites enable brands to learn more about their market niche’s psyche in relation to the products or services that they are offering. It helps them tweak the product in a way that it appeals more to their audience.

Meanwhile, a knowledge test is a gauge of your audience’s level of knowledge or aptitude relative to a given subject. The results of such quizzes shape information campaigns. They can even help marketers identify warm leads - or customers who are close to converting - so they can focus on giving them a nudge in the right direction through their marketing campaigns.

Use engaging content

Establish a connection with your audience through strong visuals and carefully crafted questions. Speak to your reader through the quiz questions. A more casual and conversationalist tone works best for engaging an audience. It keeps them comfortable and less intimidated by your brand. Your quizzes site shouldn’t have to feel like a graded test you do in school. Don’t make your users feel like they may get demerits if they answer incorrectly. There shouldn’t be right or wrong answers in a marketing quiz after all.

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Consider using images to keep your readers engaged. Text-based quizzes are okay but some brands opt to use visuals to mix things up. Use images in questions or as part of the answer choices to make it a bit more fun.

Finally, understand that people do not generally have long attention spans when they are online. Don’t keep them stuck in the same page by asking too many questions. At the minimum, keep to about 6 to 8 questions per quiz. The entire material should only take about 3 minutes of their time.