As a business owner, the one thing you probably would like most in the world is to get more customers. And if your company has a website, you want to get more traffic to get more customers. Any digital marketer will tell you that the way to boost traffic to your site is to work towards improving its online visibility. In this post, we’re going to discuss the most cost-effective ways on how to promote your website to accomplish your business goals.
1. Work on website SEO
Search engine optimization sounds like a very complicated and technical form of website promotion but it can be a lot simpler than you think. Essentially, you create a strategy to make your website rank better in relevant searches. This is by creating content that is relevant to your target audience and using the most common keywords that people use to search for your products or services all over your website. Creating quality links to your website, building relationships with other similar websites and other SEO strategies can also help promote your website for free. To get you off to a good start, Strikingly features built in SEO tools that let you edit your site’s metadata and optimize your site content.
2. Social media marketing
Social media marketing is one of the many ways on how to promote a website without spending a lot of money. Create social media pages for your brand and talk to your customers directly. Link your Strikingly website to your social media accounts and share your website content on your social pages to direct traffic on both platforms. Participate in relevant online conversations on social media. Consider running campaigns such as promotions and giveaways to get new likes and followers.
3. Content marketing
Creating relevant content is another form of free website promotion. It is a well known fact that on the internet, content is king. It has the ability to build your brand as an authority in your industry. Content marketing as a type of websites promotion involves building content - articles, blogs, videos, infographics, etc. - and distributing them to various platforms. The idea, of course, is to leave your branding or your website links on the shareable content to direct users back to your pages.
Content marketing can be done in any number of ways to promote my website. If you have a blog, you can start by repurposing blog content into different content types. For instance, an article can be converted into an infographic to make it easier for readers to understand. This can further be repurposed into a slideshow or a video. You can even run an in-depth research on the topic and turn it into a white paper.
4. Guest blogging
Guest blogging is another good way to attract traffic to your website, promote your brand and potentially gain more customers. Search for article submission websites that are relevant to your industry and target market and find out if they do guest postings. Offer to provide helpful and insightful content.
While this is a good website promotion strategy, however, it is important to proceed with caution. Make sure to run due diligence on the blogging site before you submit your content. Some article submission sites have been flagged as link farms and can cause you to get penalized by the search engines if you associate with them.
5. Paid ads
The last and probably the only one on this list that will really cost you a certain amount is running paid ads. Google ads and social media ads have the potential to direct targeted traffic to your website and deliver conversions. In this promotional strategy, you get charged every time a user clicks through your paid ad so you want to maximize your budget by ensuring that your message is crafted in a way that drives the right kind of results you are expecting.