Content marketing is one of the most influential and cost-effective marketing strategies that businesses use these days. In the digitized world that we have today, brands have many opportunities to market their products and services through content promotion.
There are many tactics and techniques in this modern age that you can use to promote content. A good content promotion strategy encompasses all aspects of consumers’ perspectives and influences their buying decisions unbiased and friendly.
Businesses often compete with each other in their content promotion strategies. They know that a brand that can produce more quality content and promote it enough to make it viral always wins big. Therefore, businesses are full of spirit to put up their content on all the popular content creation platforms to avoid being left out in the competition.
You can do content promotion in many different ways. Depending on an organization’s goals and objectives, its marketing department selects the most suitable, practical, and relevant platforms to publish and promote content. Good marketers can differentiate among the numerous content promotion platforms and productively make use of each. Getting a return on investment is essential, but what’s more important is that your content reaches a vast audience that gets inspired by it over the long run. Eventually, as they engage more and more with your brand, they will move towards buying your products or services.
Many promotion channels or platforms have the added advantage of their fabulous algorithms. For instance, if the YouTube algorithm notices that your videos are usually viewed and liked by a particular category of audience, it will show and recommend your videos to more of such people, helping you grow your subscribers organically.
10 Effective Strategies to Promote Your Content Effectively
Here are ten good content promotion strategies based on the trends and technologies that marketers have easy access to these days.
1. Develop an Email List
Developing an email list is the first thing you need to do to promote content. If you have a good number of emails in your subscriber list, you will share your content published on all the different platforms you use with a large-sized audience regularly. To top that, these will be the people who have voluntarily opted for receiving your emails and updates.
In your marketing emails, you can also give out information to your audience about any latest promotions, sales offers, new product launches, or brand events that you plan to come up with in the next few weeks. All of this is also part of content promotion.
The easiest way to collect emails for building an email list is to create a signup form on your landing page. Strikingly also allows you to create a form on your website’s home page in a straightforward way.
2. Create Social Media Content
Social media marketing is the most popular and valuable form of content promotion that a brand can do. It is practical and relatively simple - so simple that even some teenagers can build a personal brand and become social media influencers in this day and age. And they don’t even invest any money to promote content or to promote themselves. It is all part of organic marketing procedures, whereby your content goes viral all by itself. All you need to do is post on different social media sites regularly and passionately. Keep growing your audience by sharing your social media content with your friends and peers. Keep coming up with creative ways to build memes, captions, and one-liner posts that you feel will influence and inspire your audience. Anyone can become a social media star if they master these skills.
Businesses also realize the value that social media marketing has for their success. Having regularly updated social media pages helps in building brand equity. It also helps in keeping your target audience on their toes about your product or service updates. Many businesses outsource their social media marketing to digital marketing firms or social media influencers. Even when you pay for your content promotion via social media, you still spend less money than advertising on conventional platforms such as television or radio.
A brand without a website is almost like a brand that does not exist on the internet. The first thing anybody does who finds out about your brand is to search for it by its name on the internet. If you have a brand website, it not only becomes an effective means of content promotion but also gives a very professional impression about your business. It also makes it easy for your prospects to get basic information about your background and your products and services.
Individuals and organizations can develop a complete website on their own. By creating a free account on Strikingly, you can check out our tools and features for building a simple website for your brand. After signing up, it will take you to our template selection page, where you can choose your web design from the options provided. Once you have selected the template, you can start keying in your website content using our drag-and-drop feature. Throughout the process, you wouldn’t need any coding skills. It can all be done on Strikingly without the need to hire a professional web developer.
4. Work on Your Website’s SEO
Once your website is built, it is vital to work on SEO to be discovered easily on search engines. Make sure you use the relevant keywords throughout your site’s content, including the headings. Write a clear site description so that Google bots can identify it in the correct category.
Image taken from Strikingly
Integrate your website with the other promotion channels you are using. Putting in the effort to enhance your website’s search rankings is a way of speeding up your content promotion.
5. Start a YouTube Channel
In the earlier days, only individuals with a passion for recording themselves or create videos used to start a YouTube channel. But these days, having a Youtube channel has become an excellent means of content promotion. Suppose a brand can build a good number of subscribers on its Youtube channel. In that case, it can skyrocket its marketing strategies by promoting everything it needs to promote through its Youtube videos.
6. Write a Blog and Do Guest Posting
The simplest form of content is a text that’s written in the form of blog articles. A brand can either create a blog or do guest posting by writing for other people’s blogs. Either way, putting out content about your niche and your industry helps you establish yourself as a subject matter expert in your field. Guest posting also helps to create backlinks for our website. The more articles you write and publish, the more effective your content promotion will be.
7. Try Out Podcasting
Podcasting is the perfect option for those who are good at writing scripts or articles and are okay with speaking them out but not so comfortable recording their videos. Recording and promoting podcasts is a contemporary means of content promotion.
8. Build a Brand Community
Another new way to promote content that many businesses are using is to build an online brand community. A brand community serves as a platform for consumers and users to engage and discuss its products and services. These are open venues for people to give their ideas, opinions, and feedback about the offerings of a business. Members of a community also often resolve each other’s queries about a brand.
At Strikingly, we have our brand community called our Idea Forum. It is a place where we encourage our users to share their experiences, ideas, and feedback about our platform and web development in general.
Image taken from Strikingly
9. Use Paid Advertising
All the content promotion strategies discussed above are forms of organic marketing. If your business has a sufficient budget to promote content, you can also consider paid advertising to do content promotion. This includes running advertisements such as Facebook Ads, Google Ads, and Youtube Ads.
10. Be Persistent in Creating Content
Last but not least, for your content promotion strategies to show results, you need to be persistent in them. If an individual or a business gives up on their content promotion too soon, they cannot see the fruits of their efforts. Persistency and quality are both critical in content promotion strategy to have an effect on your sales as well as on your brand image.
This is how you can promote content and build a good rapport with your brand. Remember, the core that holds all your content promotion channels together is your website. If you are still looking to build a website for your business, visit us today at Strikingly and get started with your mission to have an excellent website, which can be up and running in just a couple of hours!