If you are running a business, you must be familiar with the struggle of choosing between paid and organic marketing efforts. While paid marketing costs you money, it shows results relatively faster. On the other hand, organic marketing is a slower process but is a lot more cost-effective for a business looking to grow and prosper gradually in the long run.
We will be continuing with this comparison in this article today.
What is Organic Marketing?
The term ‘organic marketing’ refers to the act or method of influencing your potential customers in a way that brings them to you and makes them buy from you naturally over time. Organic strategy uses more authentic tactics to generate website traffic and build brand awareness. Organic marketing is thus a more natural means of marketing than paid marketing, which is often considered artificial.
Let’s look at why organic marketing is good for your business and how you can use it more effectively to increase your sales.
7 Benefits of Organic Marketing
Organic marketing is often criticized because it doesn’t show results as instantly as paid advertising. For instance, when you run Google Ads for generating traffic to your website, you might begin to see the results as soon as you launch the campaign. But the results of organic strategy take time to be revealed.
Nevertheless, organic marketing has certain other benefits that make it just as useful, or even more, than paid adverts. Let’s explain these benefits with organic marketing examples.
1. Build an Authentic Audience
When your customers receive your messages through organic marketing, they find them unbiased and authentic. For example, a customer who comes across an article that you publish on your blog talking about the benefits of a particular product you’re selling will perceive that to be authentic information. They won’t feel the pressure from your side by reading the article that they just have to buy the product. They will feel the freedom to decide at their own pace if they want to make a purchase or not.
The same is the case with social media marketing, another form of organic marketing (as long as you are not running paid ads). Organic content on social media is usually shared among friends and peers and is thus perceived as friendly messages rather than as advertising content. The tone of social media posts is also very soft and amicable. Users know that nobody is forcing them to share a social media post with their friends, such as an Instagram story. If they like a post or message, they share it willingly, without any conscious intention to promote the brand.
2. Experience Budget Friendliness
There is no doubt that organic marketing is more cost-effective than paid advertising. Most of the actions you take in organic strategy have zero costs involved. For example, it doesn’t cost you anything to write an article and publish it on your blog. If you become a Youtuber and make videos to promote your products and services, there is no cost to upload those videos on Youtube. The price only comes in if you hire a video editor who can help you with fine-tuning your videos before uploading them. But the act of uploading the videos on Youtube itself doesn’t cost you anything.
Similarly, there is no cost involved in creating a Facebook page for your brand to post your updates and product photos. You only have to pay to Facebook if you choose to run a Facebook Ads campaign. If you can get enough followers for your Facebook page through organic strategy, any posts you make on that page will be shown to the followers organically, i.e. free of cost.
Moreover, it is easy to integrate your social media pages with your website for free. This is also part of organic marketing. It increases the chances that people who visit your website will see the linked social media pages and thus spend more time learning about your products. In other words, social media integration helps you grow your audience organically.
Having a website for your brand and using organic marketing for attracting visitors to it, perhaps through a marketing funnel, lets you get a diversified pool of customers. Each one of those visitors will probably end up on your site from a different platform. Some might have clicked on your website’s link from a social media post. Some might have watched your Youtube video and chosen to check out your website mentioned in it. Some might have heard about your website from their friends.
When customers hear about your brand and website from different sources, they bring in other feedback for you. You can then use this feedback to your advantage and facilitate your brand in a way that it can penetrate different market segments. Customer segmentation gives you a huge edge among your competitors and further enhances the effectiveness of your organic strategy. You can now equip your brand to cater to the needs of a diversified range of market segments.
4. Develop Multiple Channels to Communicate with Your Followers
Let’s say your organic marketing involves the following.
A website with a built-in live chat feature and a contact form
A couple of social media pages that give you access to messengers
This kind of organic strategy helps you develop multiple channels to communicate with your followers. Your site visitors can contact you with any queries by joining the live chat or making a contact form entry. People visiting your social media pages can get in touch with you through Facebook or LinkedIn messenger. Your Youtube channel subscribers can ask you questions in the comments they make under your videos.
When you run paid ads on Google, you only get, on average, a 2% click-through rate. This gives you a meager conversion rate on your online store or landing page.
Organic marketing gives you a likelihood of higher conversion rates. This is because anyone who lands on your page through organic content is much more open and receptive to the message you give out on the page. When people are open to learning more about your brand and spend more time on your landing page, Google ranks your page higher and higher in its search results. This turns your organic strategy into a prosperous cycle, whereby one action complements the other and vice versa.
You can track the visitors and their activity on your website by looking into your website analytics. If your website is built in Strikingly, you can access your site’s statistics directly through the dashboard.
Image taken from Strikingly
6. Improve Online Reviews and Feedback
Organic marketing is likely to get you more positive product reviews and testimonials from your customers. This is because your audience feels less pressured and gets more personalized service from you when you use organic strategy to promote your products. Your customers feel like they are getting more of what they want. They don’t feel like they are being pushed into making a buying decision. Hence, they are more satisfied after making a purchase.
Reviews and testimonials play a crucial role in building your brand image and increasing your future sales. Consumers trust the experience shared by another customer of your product far more than any message you give out to them in your advertisements. That’s why it’s always worth going the extra mile to develop good relationships with your existing customers through organic strategy.
The benefits of organic marketing generally last longer than those of paid advertising. If your website begins to get a lot of traction through your blog posts, for instance, it is likely to stay on top of search results for an extended period. If you get traffic directed towards your site by running paid ads, your website’s ranking would probably fall back as soon as your ad campaign ends.
Therefore, organic marketing is better for building trust and credibility among your target audience.
How Strikingly Helps You With Organic Marketing
If you build a website in Strikingly, we make it easy for you to conduct organic marketing through the features we provide. Most of the organic marketing examples we discussed above can be implemented using the Strikingly editor.
Here are a few ways in which Strikingly helps you with organic marketing.
Check the effectiveness of your organic marketing efforts by regularly tracking the Strikingly stats.
Besides these, the best thing about Strikingly is that you can build a website on your own. You wouldn’t need to hire a web developer or possess any coding skills yourself to create a site on our platform, because we provide you with ready-made features to create, design, and edit your web pages. Text and images can be added by using our drag-and-drop feature. Any problems that you face in using our tools can be clarified with our customer support through our live chat feature. We also often mention our users’ websites in the articles in the Strikingly blog, which helps them in their organic marketing and gives a boost to their site’s SEO.
To get a website for your brand in Strikingly and take advantage of its features to do effective organic marketing, sign up for your free account in Strikingly today.