Images have always made things better. Take, for example, a science textbook. If it were only words in there, it would be a lot harder to imagine what it says. You’d still have to grab your phone and google it to get a clearer picture and understanding of the context.
Also, in general, it makes reading a bit more exciting. Like Dan Brown’s Angels and Demons. If you have read the book, you will know the thrill of having to see another image of asymmetry!
Images help enhance the texts that you are reading because you have a picture that goes with your imagination.
The same goes for business websites.
The reality is that whether you’re managing a business website, a blog, or an online store, you will find thousands of other sites that are quite like it. No matter what industry you are in, you are sure to face tough competition.
The only way to get ahead is to stand out from the crowd.
To do this, you have to create a unique and captivating website. One thing that can help you achieve that goal is by incorporating images on your website.
Not just any picture of course but pictures that are related to your content and were enhanced to harmonize with the overall look of your website.
And just imagine, if you’re a fashion website, you think you can entice your customers to buy from you if all they see are descriptions of the clothes you’re selling? Wouldn’t that be like throwing yourself into a huge problem when your customers get disappointed and return the items they purchased?
Just imagine as well if photographers don’t have pictures on their website. How are they going to convince their audience that they are the best in their field?
Let’s be honest too, wouldn’t it be a bit boring to just keep on reading words without some sort of illustrations to validate the images you’re creating in your mind?
But let’s face it, many small businesses and startups may not have the budget for professional and bespoke photography services.
And maybe that’s you too. Or maybe you do have the budget for that but you think you can make better use of the funds in another investment or marketing strategy.
That’s business. You cannot invest all your marketing dollars into just one strategy like producing royalty-free web images. You have to find a more cost-effective solution.
So forget about enhancing your website. Just leave it as it is. No one will mind.
People will mind what your website looks like. Some even will criticize you for using the wrong color scheme, text font, pictures, and so on!
But don’t stress out. There are a lot of stock photos out there. Use them just like some of the best websites here on Strikingly. However, don’t just upload them as is because that will not help boost your website. You might just do the opposite.
So, take the time to at least run the image through a photo editing software to adjust it. While editing, make sure that it will eventually blend in with your overall web design.
What is photo editing software?
A photo editing software is an app or a tool that you can use to adjust the brightness of your photo, make the image sharper or softer, change the colors in your photo, and whatnot.
A program that can help enhance the look of the images and pictures you have.
Why do you need photo editing software?
Well, pictures can enhance or boost the personality of most things (ie. Textbooks, newspapers, and social media posts) It can also boost the look of your website!
However, if you’re just randomly picking and posting pictures and other images on your website, it might backfire and instead of enhancing your website’s look, it might just make it look unsophisticated which will drive your audience away. Also, your website might end up with a generic look that is unable to make its message resonate well with its target audience.
So to mitigate those risks, you need a photo enhancing software. This will help you refine the pictures you want to use in your website and make everything in your website harmonize.
Having coherent content and visuals on your website will help you send your message clearer. People will more likely understand your thoughts, and your website will become more effective in their purpose.
Another reason to use photo editing software is that it can help you reduce the size of your images without sacrificing the quality.
If you’ve seen the websites of photographers, you’ll see just how amazing their portfolios are. But you might wonder why their websites still load reasonably fast and their pictures still look pristine.
That’s because photographers use photo editing software. They use it to refine their photos and at the same time make a copy that is smaller in size but still of quality.
You can use this as well to beautify your website without compromising the loading speed of your website.
And it’s easier and cheaper than you think
For some people, the mere idea of using a photo editor might seem like a complicated, not to mention, expensive task and for the most part, it can be. To be completely honest, editing a photo can be tough - it takes time, patience, and a bit of technical knowledge.
But a lot of online tools have simplified this process to allow beginners and inexperienced users to be able to implement a few tweaks to their images without breaking a sweat.
So you won’t need to break the bank to enhance your website.
For one, you won’t be needing a photographer to take photos for you, check!
Two, there are a lot of stock photos available, check!
And three, you have a photo editing software, uhm...
No problem! You can enhance your online visuals by using a free photo editor!
The best free photo editor can help you adjust your web images in a flash.
If you’re a novice, there’s no need to spend a lot of money on paid subscriptions to editing and graphic design apps, especially if you have no idea how to use them. You can use photo editing software free of charge as an alternative to the more expensive and more popular apps such as Adobe Photoshop and you’ll find that they work just as well as the paid versions.
Some of the best free photo editors for windows are very user-friendly so you don’t need significant technical and editing experience to use them.
Some of the Best Free Photo Editing Software
With a good photo editor, you can create logo or custom website icons as well as make adjustments to your current image library in minutes. These are design elements that will make your website stand out and look one of a kind. Make your logo or custom graphics with some of the best free software options available.
Here are some of the best free photo editing software you can take advantage of.
Although these are free, they still make good results and help you achieve the look you want for your photos and your website.
- Adobe Photoshop Express – This is one of the most famous free photo editing websites.
This is the free and mobile version of Adobe Photoshop that is just as good as its full-featured predecessor. It is aimed at beginners looking to implement quick edits on contrast, exposure, and even spot removal.
2. GIMP - this software is marketed towards more advanced users. It offers a wide range of
editing tools from the simplest ones to the more advanced settings such as content-aware, face swap, and animated gifs.
3. Paint.NET - ideal for those who have experienced using Microsoft Paint and have liked it. This software is even more intuitive with its hotkeys functions and straightforward interface. Users can even improve on this software by adding plugins for advanced features such as 3D rotate/zoom.
4. Pixlr Editor - if you want an online editor that is just as great as Adobe Photoshop, Pixlr Editor is a good option. The online app allows you to edit from a device, a URL, or even from Facebook. This is a great tool to use if you want to edit existing images and repurpose them for other pages or marketing materials.
So don’t settle for a boring website. Vamp up yours and make your message loud and clear with pictures! You won’t have to feel intimidated by the costs because there is a lot of free photo editing software that you can use. You don’t have to spend on sophisticated ones because these free ones can do so much.
Be the next big thing in the photography industry by using a photo editor.