Building great photo websites is a must for anyone who wants to get ahead in the world of photography. It’s one of the most effective ways to keep your portfolio accessible for potential clients. As a marketing tool, you can use your website to book projects and communicate with clients directly. You can build relationships with clients because they get to see your past and current works regularly. Photo blogs have the potential to share your best work to the world and become effective representatives of your brand.
Why build a photo gallery website?
Even novice photographers will find value in building personal photo sites. For one, having a personal page that they have to update regularly motivates them to keep shooting and practicing. In order to attract readers, your site should always have something new to offer. Having a photo blog lights up a fire in you to go out there and stay on top of your game. You can even start out as an image hosting site so you can widen your reach while you’re just starting out.
A photo site is also a good way to track your progress. It would be interesting to look back after a few months or even years of shooting to see how your techniques have changed over time. If you add a comments section to your site, feedback from your growing audience can also help you improve on your shots.
Now that we’ve established the crucial role a photo site plays in your growing photography career, it’s important to note that you should start a photo blog simply for the sake of having a site up. Don’t start this project just because everyone else has a personal site. Set up your photography website for success by following these simple tips on how to build it the right way.
1. Get a good website builder
If your budget doesn’t allow a personally hosted website and you don’t have the knowledge to code your own site, you should get a good website builder. The best platforms such as Strikingly equips you with the right kind of tools to build your photo site even without prior design or programming experience.
2. Make your unique personality shine through
Whether you’re creating photo websites for marketing and PR purposes or for the sole purpose of sharing your story with the rest of the world, always remember that your website is a reflection of your personality. Audience relate to the human behind the images and the text on the site. Make sure your personality can be seen in your work and visuals on your site. A good way to appeal to your clients’ emotions is to write about your personal story and passions. A story about some of your best shots would also be a good addition to your site.
3. Don’t censor your work
While we’re on the subject of letting your personality show in your site, it’s also important to remember to avoid censoring yourself. Your website should be a platform for expressing your thoughts and your feelings. When you censor yourself, there is a tendency to water down the message you’re trying to communicate. Show your best work without worrying that people will not like your shots. You cannot please everyone so you might as well create a website that makes you happy first and foremost.
4. Leverage on social media
Social media integrations on photo sites are highly recommended for creating fresh content. If you are the type of photographer who updates his or her Instagram and Facebook pages more regularly, connecting your social streams to your site can help ensure that your audience will have something new to see every time they visit your site. Strikingly allows you to add a social feed to your photo site to keep your pages well-updated.