In your childhood, there is no way that you have not used car toys or had thoughts about owning a world-class car. You must have gone through various comic books or seen numerous animated movies containing beautiful cars and may have even made your mind up at that moment related to your future. Fast forward a few decades, your dream can become a reality by owning websites for car dealers. By creating the best possible car dealership web design, you can make a living out of it.
Creating a car dealer website isn’t an easy task by all means. However, if you rely on the right website builder, such as Strikingly, your objectives can succeed within a couple of clicks. We provide you with innovative features related to a car dealership that can prove to be a source of attraction for your visitors. This article will provide you with all the important elements and strategies required to build a car dealership website.
Elements of a Car Dealership Website
1. Mobile-Friendly Design
If we talk about the best car dealer websites, they all have mobile-friendly designs. The best websites for car dealers have a responsive web design to attract new visitors. Responsive web designs are also beneficial for search engine optimization (SEO). As you may know by now, most potential visitors come from mobile phones rather than computers or laptops. It is important to ensure that you don’t disregard the influence of a mobile-friendly design.
Image taken from Strikingly
Unlike the people operating on computers, those who prefer a mobile-friendly design do not wait long. They want their desired information to be displayed in front of their eyes as soon as possible. If you think that having a website just for the desktop traffic is enough, you couldn’t be more wrong. Having a mobile-friendly design will ensure that your website goes up in the Google rankings. Strikingly makes it easy for the users to switch between the desktop and mobile versions of a particular website.
2. Required Details
As much as your websites for car dealers must work well across any device, it is also important that your automotive website possesses all the relevant information. When people access your website, they must see all your contact details so they can approach you quickly. Many website owners tend to include phone numbers and email addresses that are visible across all website pages. This will make it easy for the visitors to contact you.
Apart from the phone number, you need to share your office’s physical address/location. For example, if some visitors like a few cars displayed in your showroom and they want to take it for a test drive, they should be able to recognize where you are located straight away. Many business owners tend to include the full address on their website, but some also consider adding a map to show exactly where their dealership is located.
3. Relevant Landing Pages
When creating a car dealer website, one of the most critical elements to consider is the relevant landing page. The landing page is even more important for dealers selling a range of different vehicles. If you have a single-page website that contains all of your stock on one page, it can be problematic for the visitors. Therefore, you can perform segmentation and divide your products by categories to make them more user-friendly.
If we talk about websites for car dealers, the user experience plays a significant role in its success. If you can make your potential visitors see their desired stock, you will give a professional look to your business. There aren’t better landing page builders in the world today than Strikingly. By relying on us, you can free beautiful landing pages per your niche. If you want to improve your features, you must upgrade to the yearly plans we provide on Strikingly. Premium plans have a huge say in determining the quality of the landing page.
4. Showroom Images
Regardless of your specified niche, website images hold immense significance in determining the number of visitors coming to your platform. If you look at the best websites for car dealers, none of them will contain blurry images. Their images would also not have a poor background. When you create a car dealer website, you must include high-quality images of your showroom. You must present your website as if your visitors are actually coming to a showroom.
By including quality images of your branded cars, you will be able to attract your visitors to your website. By having a high number of visitors to your website, you will also have the chance to obtain high review scores and an improved SEO ranking. By relying on an effective website builder, such as Strikingly, you will be able to include high-quality images on your website easily.
Strategies to Build a Car Dealership Website
1. Purchase a Domain
If you have created eCommerce websites before, you must know that every online platform is labeled with a domain name. In other words, a domain name is the name of your brand that ends with .com. If you cannot get domain names related to your websites for car dealers, make sure that you add certain keywords along with it. For example, if you cannot get a domain name of your brand “Chevrolet”, you can add a few keywords to make it “Chevrolet Car Dealership”.
Image taken from Strikingly
The best car dealer websites possess exquisite and unique domain names. When buying or registering your own domain, you don’t need to look further than Strikingly. By getting yourself registered on our website, you will be accommodated into the free plan to receive a default domain name. Within the first year of your premium plan, you will get a custom domain of $24.95. The domain's value can change based on the domain extension you are willing to purchase, such as .com, .net, .org.
2. Ensure Quick Navigation
The best form of review is when a website owner thinks about his website like a visitor. By having this approach, they will be able to make a correct assessment about his/her website’s features and content. While building an automotive website, you must work according to the visitors’ will. One of the things that they require is effective website navigation.
There is a reason why the best websites for car dealers give their visitors plenty of reasons to stay on their website for a long time. You can use the Styles editor to choose the best navigation bar format for your website on Strikingly. You can customize your navigation bar in many ways, such as layout, color, font size, and spacing.
3.Add Required Functionality
Your automotive website will simply not work to its best if you don’t add the desired functionality to your website. The functionality will enable you to master webspace as you will get applauded for your customer service. When creating and adding the functionality to your website, you must know all the details related to it. You must also know the kind of details you will be acquiring from your customers. For example, if you are trying to attract your visitors towards the registration panel for newsletters, you must acquire their email addresses and names (optional).
Strikingly understands the importance of the required functionalities while building websites for car dealers. If you build a product page, we will help you by adding high-quality images with professional product descriptions. This will make it easy for the customers to understand what they are getting from a product.
4. Prioritize Target Audience
When creating a car dealer website, you must conduct in-depth research on the market situation. Before many people knew the online market, US citizens used to go into the showrooms to look at the new branded cars. Even though this habit hasn’t gone even with the evolution of the digital world, people tend to do market research before building websites for car dealers. You must also look at your audience's preferences to cars. For example, there will be some people who would like Ferrari, Ford or Honda. You must look at their preferences before thinking about building your website.
By going through the elements and strategies required to create a car dealer website, we hope that you have a complete understanding related to your objectives. Running a showroom in a developed country, such as the United States, means a lot of power and responsibility. However, many businessmen have built strong websites for car dealers and profit from it.
Image taken from Strikingly
No longer do you require professional degrees for website development. By relying on the best website builders, such as Strikingly, you will be able to complete your objectives. Make sure that you choose a suitable website template from our collection and customize it according to your creative skills. So without wasting any further time, build your car dealership website and become a source of inspiration for your visitors.