Blogging continues to be a popular form of sharing content and information on the internet. While content creators these days tend to be more visible on social media, most of them started out with a blog site where they provide curated content to their followers and are even known to manage their personal websites in conjunction with their social media profiles. If you’re looking to pursue a career in content creation or you’re planning to start a content marketing campaign for your brand, starting a blog is a good way to go.
With over 3 million users from all over the world, Strikingly is an internet company that strives to give startups and aspiring content creators a solid push forward with a powerful website builder. Over the years, we have seen the best blog sites slowly build their brand from the ground up and make a name for themselves in their industries.
Blogs have been around for ages and are used by both big and small brands as well as individuals to introduce new content and ideas to their audience. The internet is now saturated with so much content and blogs that it can be a challenge to break out into the industry with everyone eager to share information with the world. However, when done right, even free blog sites can have a fighting chance of building a loyal audience especially when you design a site to suit the needs of your target readers.
How to make a blog that will appeal to your audience? Here are a few points to consider when starting a blog based on a few blog examples powered by Strikingly.
Against the Grain is a blog created by Angela Corrado to journal her professional and personal experiences and ideas. The design itself is very minimalistic and elegant - there’s nothing fancy about it at all but it is very inviting in its simplicity. This is a good example of how to create a blog that is effective at drawing readers in without having to spend so much on fancy apps and distracting visuals. The writer relies on her content to bring an interested audience. She presents recent blog articles in a grid format including a short snippet of the content to give readers a good idea of what each post is about.
Let your content speak for itself. There’s no need to distract readers with fancy features if you create blog articles that are meaty and informative.
Simply STEM-tastic is a blog targeted at STEM (Science, Technology, Engineering and Math) enthusiasts but also tries to capture an audience that may find this subject hard to digest but still want to give it a try. It simplifies STEM topics and presents them in a fun and engaging way in each blog post.
When it comes to creating blog websites, understanding your audience - its interests and challenges - is key to producing quality content. Strikingly’s blog platform allows you to update your free blog site through an intuitive editor. Add images and videos to your blog posts and create content through the website editor with ease.
One of the best things about Strikingly is that it gives you enough room to grow your website and transform it according to the type of content you want to serve. By adding the Simple Blog, you can turn your website into a content marketing tool for your brand. Pupitre is a good example in this case. With Strikingly’s intuitive web editor, you can expand your site and allow it to evolve according to your brand objectives. For instance, you can start off with a blog site and later on add an online store when you decide to sell merchandise or your site can be a professional portfolio to attract new clients or customers.
A blog is also a good way to establish your brand as an authority in your niche. Pretty Olive Interiors is essentially an interior design company that added a blog section to its website potentially as part of a brand building and marketing strategy to capture a specific audience. Blogs, in marketing, are often used to capture customers in the process of learning more about a product or service. Providing informative content to help potential clients understand how services work will help them make informed decisions and gently nudge them in the right direction towards a sale.