Websites play an important role in building brand image and online visibility in the digital era. They serve as the virtual face of businesses and individuals on the internet and are thus designed to reflect the same ideals and personality of the entity they represent. This is why a lot goes into designing a successful website and managing content. Learning how to add website to Google Analytics is a crucial component of managing your site and ensuring it is fulfilling your digital marketing objectives.

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Why use Google Analytics?

On its own, Strikingly features a built in traffic analytics tool that gives you an overview of your site’s visitors, where they came from and the pages on your website that they frequent. The data can help you start your market research but we suggest a more granular look into your website’s performance. When you add site to Google Analytics, you get a more detailed information on everything that has to do with your website - how much traffic your site is getting, the type of visitors you get, where they are coming from, the search terms visitors use to search for your site, etc. There is a wealth of data that can be used from this platform for shaping digital marketing campaigns and brand building exercises.

With that in mind, here are simple steps on how to add a site to Google Analytics and how you can customize your dashboard to suit your key performance indicators.

1. Create a Google Analytics account

The first step in how to add a website to Google Analytics is to create a GA account. You will go through a series of steps including adding your website’s name and location, the industry category and the time zone you want to receive your reports in. After accepting the Terms and Services, you will get a tracking ID.

2. Add tracking ID to your Strikingly website

Add a site to Google analytics by adding this tracking ID to your Strikingly website. On the website editor, go to Settings > Advanced > Services and add the tracking ID on the form provided. Do not forget to publish the site after adding the code to save the changes.

Adding the code verifies your ownership of the website and allows you access to Google’s data on your site. You can link your Google Ads and Google Analytics account to share data between the two tools for better site monitoring. It usually takes a few hours for data to populate on your Google Analytics dashboard but Google will start collecting information as soon as the tracking ID is added to your site.

3. Customize your dashboard

With the wealth of information available on Google Analytics, many business owners understandably find the platform a bit too overwhelming. Instead of trying to digest everything, we recommend prioritizing the data that will help you with your digital marketing plans. Google needs to know about your website’s success indicators (key performance indicators) to be able to serve the information you need.

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Set Google Analytics goals by going to Goals on Admin settings. You will get to a page where you can add your key performance indicators such as completed checkout, registrations, and engagement. There are different goal templates that you can use to match your intended objective.

If you want a more streamlined view of your site’s performance, you can also create several filters to target different market segments. For instance, if you’re running a local business, you probably want to get a more in-depth data on the traffic that is coming from within your city our country where you’re located. You can filter the traffic information by country or location. If you don’t want the numbers to be affected by how frequently you or your staff visits your website, you can also filter out activities coming from specific IP addresses.