Creating a website for your business can significantly boost your sales and help your business grow. However, having a business website might grow useless if you do not know how to properly and effectively design and take advantage of it. There are different kinds of content strategies for the web that you can easily find and read about. This article will help you optimize your web page content and give you some tips on how to make your web content strategy better than it is now.
Website Content Strategy
There are a lot of factors that you have to consider when coming up with your web content strategy. It is vital that you really understand your business, its strengths, and what you have to offer. You also must get a good grasp of what your target audience will like best and what they will respond to. You want your web page content to be appealing and helpful for your customers and site visitors so that they are more inclined to stay. Simply said, your website content is the cornerstone of any online content strategy and digital marketing plans.
The best web content strategy involves not only highlighting what your products and services have to offer to your customers, but also carefully considering how you can do it in a way that will also be catchy and enjoyable for your target audience and customers. While your products and services are the crowning achievements of your business, your audience and your customers are your most loyal subjects. You cannot really thrive without taking care of both. So make sure that your web page content holds a perfect balance that satisfies the advertising needs of your products and services and your customers' satisfaction.
10 Online Content Strategy Tips You Can Use
1. Don’t Be Too Formal
While it won’t be available to have some sections explaining the certain technicalities of your products, you have to be careful not to be too formal. This is because being too formal or technical might end with you alienating your site visitors and customers. You may make them feel unwelcome and uncomfortable because of the language, tone, and voice that you used on your web page content. Remember that not everyone of your site visitors and customers are experts in your industry like you are. It is best to be a bit more personal in writing your website content. You want to be inviting and friendly so that customers will more likely stay on your site and keep coming back. If you speak to your customers as if they were your friends, not as if you were an automated robot, then you will more easily and more probably earn their trust and confidence.
2. Be Engaging
A big element of the best web page content you will encounter is how they are engaging and interactive. As a customer, you want to feel that you are valuable and that you matter. Meaning, as a business owner, show interest to listen and talk to your customers. You want them to feel wanted and appreciated. It matters that your website content is supportive and responsive. A way to do this is to have a section where your customers can leave a message or comments that they may have. Along with this message is their email address, wherein you can respond to them. You can also incorporate a live chat feature to your website. This would allow your customers to ask you questions and communicate their concerns to you, and you can communicate and answer them instantly.
No matter how great your website content is, if your potential customers and target audience can’t find it won’t make much of a difference. Therefore, it is important to optimize your web page content for search engines. It is vital that you optimize all of your content as much as possible. It helps you reach your customers and helps you be visible to even more potential customers. There are many ways in which you can optimize your content for search engines. You can make sure that you spread keywords on your website content. This would help search engine bots put you on the rankings, which would eventually help your customers to find you. You can also use search engine optimization for the images you put on your website content by making sure that their descriptions and alt tags also have keywords and that they are not generically named. By doing this, you increase your search engine ranking and expand your reach.
4. Utilize About Us Descriptions
Many online businesses immediately fill their website content into the products and services they can offer. They immediately go straight to displaying and showcasing their products. These businesses cannot consider how many people value the stories and philosophies behind these businesses and their products or services. People form an opinion about businesses based on the backstory of why the business was established and what it is advocating for. And believe it or not, this can often make or break whether they are converted. Therefore, your web page content must also include an “About Us” section. This part of your website content can really entice your customers to be part of your community. Your story and your philosophies can really make a difference in the decision-making process of your customers.
You know what they say, “Give credit where credit is due.”. While opinions and subjective comments and statements have a unique and vital part in all web page content, your website must also hold factual information for your site visitors and customers. Depending on the industry you are a part of, it might be more appropriate that your website content strategy is to list and include more facts than opinions. And with this kind of web content strategy, you must always remember to give the proper credits. You must not neglect to cite your sources because it is what your customers can use to judge your credibility and integrity. Taking credit for something that isn’t yours won’t resonate well with your customers. In addition, your statements that are more subjective can also be strengthened by backing it up with hard facts or statements from more prestigious and well-known experts in the field.
6. Spread The Love to Various Parts of Your Site
Your web page content must not only be great and filled in only one section or part. You must not overcrowd a certain page or a certain section of your website. It will never be a good web content strategy to use too many words or images in one part only. Your site visitors and customers also won’t be enticed to read on and even stay on your website if it seems too large or too long. It is smart to break down your website content into small chunks. You can add different sections for every shift in the topic or the content that you are putting out. Enhancing other parts of your site lets you look more welcoming and friendly to everyone who will visit your site. If you can include only short and simple sentences in your website content strategy without sacrificing relevance and important information, you’ll know that you are more likely to make customers stay.
Image taken from Strikingly Product
7. Create Your Website Navigation User-Friendly
Keep in mind that not all of your site visitors and customers use their laptops or computers when they go visit your website. Thus, you need to make sure that your web page content is also optimized to be viewed on much smaller screens. You need to make sure that your website design still looks good on different devices. You also have to ensure that your website content is still enticing. Test out how it looks before you publish it. Because no matter what device they are using, there's a guarantee of a positive user experience. You can do this by optimizing the texts, images, menus, buttons on your web page content. You also must design your website in a way that it won’t be confusing to your visitors, may it be viewed on mobile devices or computers.
8. Use Images and Videos
Another vital element that you can incorporate into your website content is images and videos. Put high-quality product images to showcase your products and to show your customers what you offer. You can display them all in a gallery section or individually with various relevant captions. You can also add videos on your website that feature your products or services. It can be a good website content strategy to make tutorial videos or have influencers make vlogs that can highlight what your products can do.
9. Make Sure Your Content Is Valuable and Relevant
The web page content you are putting out there should not just be fillers. Meaning, it must not only be out there for the sake of just putting it there. It won’t matter how much website content you publish if most of it cannot be used by your customers and site visitors. Your web content strategy should always start with figuring out and understanding what kind of content will appeal most to your customers and what kind of website content would be most helpful to them. For your online content strategy to be effective, it offers value to your site visitors and your customers. It has to help and assist them as they go about your website.
10. Social Media Integration
Last but not least, you can integrate your social media into your website. Having a social media feed as part of your web page content can really help you establish a rapport with your site visitors and customers. Social media takes up a sizeable space in the eCommerce industry. Many of your customers and site visitors are also frequent visitors of all the various social media platforms. Thus, it only makes sense for you to connect your social media accounts and use them to promote your business and your products. It also helps you connect and communicate with your customers since they are more likely more active on other social media platforms. By taking advantage of this potential engagement platform, you can establish a better relationship with your customers.
There are many website builders that you can use to optimize your web page content to the best of your ability. One of which is Strikingly. Strikingly is a website builder that offers you up to a hundred templates you can use to get started. It has the best features that you can use to execute any of the tips we mentioned above. It is also easy to use and you don’t even need much knowledge about creating a website. Your website content is vital for the growth and success of your business, so you would want the best partner for it. Sign up with Strikingly and let us help you conquer eCommerce!