web designing

What is web designing? The process of developing websites and pages that reflect a company's brand and information while also providing a user-friendly experience is known as web designing. Whether creating a website, a mobile app, or updating content on a web page, appearance and design are important considerations. You can learn web designing to create a website for your own company or become a professional web designer who creates websites for others. In this article, we will learn web designing tips and discuss common elements and applications.

What are the Elements of Web Designing?

Designers can adapt to any preferences and provide practical solutions thanks to the web design process. Every web design includes a number of standard components, such as:

  • Layout
  • Images
  • Color scheme
  • Visual hierarchy
  • Typography
  • Readability
  • Navigation
  • Content
  • Mobile

What is the Purpose of Web Designing?

Web design is used for a variety of essential tasks and objectives, including:

1. Optimization for Search Engines

Web designing SEO

Image is taken from Strikingly

Search engine optimization (SEO) increases the likelihood that search engines will find a website. Web design encodes data in a way that search engines can understand. It can grow business because the site appears on the first pages of search results, making it easier to find.

2. Customer Gratification

Client satisfaction is improved by quickly providing them with the information they need through a professional web design. It assists the company in developing a positive relationship with its visitors by ensuring that the navigation on its website is simple, predictable, and consistent.

3. Responsiveness on Mobile Devices

The ability of a website to display on a mobile device and adapt its layout and proportions to be legible is referred to as mobile responsiveness. Mobile-friendly web designing ensures that sites are easy to view and navigate from mobile devices. Customers can easily reach a business with a well-designed and mobile-responsive website.

4. Consistent branding

Branding is the promotion of a product with a distinctive design. Businesses can use web design to create or maintain a distinct brand identity. When a website consistently expresses its brand, it makes it easier to navigate. It helps customers identify the visual elements of a specific company and its products or services.

5. Technical Effectiveness

This term refers to how effectively a website can provide a pleasant user experience. Clean coding that allows for quick loading times, functional links, and dynamic images and graphics can help designers achieve this. When errors do occur, web designing businesses will fix them.

6. Optimization of the User Experience

Reports are generated by web designers to better understand how people interact with websites worldwide. They determine which pages receive the most or least traffic and modify the web design to improve the user experience.

7. Conversion

When a website visitor completes a desired action, this is called a conversion. Attractive web design entices visitors to stay long enough to become customers. They will respond by clicking on a call-to-action button, exchanging valuable information, and subscribing to or purchasing a product.

8. Increase Sales

A compelling website's goals include increasing the number of items sold or acquiring more active customers. Web designing helps businesses increase conversions and sales on their website by reaching out to targeted customers and search engines.

Top Web Designing Tips for Creating the Perfect Website

Our guide to web designing has a compiled list of essential web designing tips and ideas to assist designers and brands in improving the performance of their websites. Please continue reading to learn web designing and how to create an effective website layout:

∙ Layout:

This should be at the top of your priority list. It is the key to any successful, high-traffic website. Understand the client's or brand's needs first, then strategize and develop a wireframe, followed by other essentials such as design, extensions, and shareable buttons. Many experts believe that using a grid is the best way to create a successful website design.

∙ Colors:

The mantra is to use colors optimally. Conduct thorough research, be inspired, and choose your website's colors wisely. One of the golden rules of web designing is to use an appropriate color scheme for any given website. The colors should be complementary to the featured product. For example, a website for children should use bright colors, whereas professionals should use muted colors. The mission is to find a happy medium.


web designing typography

Image is taken from Strikingly user’s website

The goal of any good website design is to make the content readable for the users. As a result, the font you choose for your website is also an essential factor to consider. Although it appears to be a simple design principle, a nice and readable font can completely transform the appearance of your website. Simple fonts are preferred by users. Examine the most recent trends and the preferences of your target audience. You may like Calibri light or Times New Roman, but they may not be suitable for your users.

∙ Declutter:

One of the golden rules of web designing is to keep the website as clutter-free as possible. The user interface should be smooth and error-free. Image sizes should be optimized to declutter the website. Reduce the size of the images so that they take up less space and bandwidth. Unnecessary plugins should be removed. Too many of them significantly slow down the loading speed of any website.

One of the best HTML web design principles is to remove all unnecessary characters and codes from a website. It significantly improves speed. Choosing an appropriate web host for your website is critical because not all of them work in the same way. Before you choose one, conduct extensive research! A good web host that complements your website design is an excellent investment. Remember, your hard-earned cash should not be squandered.

∙ Images and Videos:

Always use eye-catching images and videos that are unique, colorful, and high quality for your website. Low-resolution, blurry images and videos can clearly project your image as unprofessional. There are countless online repositories of stock images and videos that you can use for your website. Also, keep a healthy proportion of content, images, and videos. Too much of anything can cause users to become distracted. It can harm web designing functions.

∙ White Space:

Using white space effectively on your website is as essential as using the right amount of pepper in any dish. Designers frequently overlook or ignore these blank spaces on a website, despite being critical for an effective website design. In terms of readability and navigation, the effective use of negative or white space makes a significant difference. Users are more likely to abandon your website without attempting the desired CTA if the blank spaces are not distributed and used effectively (call to action).

∙ Responsive Design:

Over the last decade, the entire world has seen a significant shift toward mobile phone usage. And the use of mobile phones will continue to rise in the coming years. This necessitates the development of a responsive website. When looking for highly effective web designing examples, always go with a responsive layout. A responsive layout ensures that the website adapts to the viewing device. Users will see a cut-off, incomplete, jumbled-up, unappealing website page if your website is not responsive.

∙ Navigation:

web designing

Image is taken from Strikingly user’s website

Simplify navigation by including key segments such as a blog, contact page, testimonials, FAQs, social share buttons, and reviews. The bars and buttons should be well placed to be seen and accessed easily. The website's menu bar, for example, should ideally be placed horizontally at the top of each page. There should be links to the homepage and a footer with important information on every page.

∙ Testing:

An effective web designing always necessitates effective testing. It is necessary to understand how to enhance a website's user experience by thoroughly testing bugs and hiccups. The designing and development processes do not guarantee a website's smooth operation. Tests provide assurance that a site will run smoothly and without critical errors.

∙ Client Input & Recommendations:

web designing

Image is taken from Strikingly user’s website

Last but not least, web design principles are simply based on the needs of the client and their valuable feedback. It's not your personal website, so involve them in the entire process of designing successful web pages, from planning and designing the wireframe to making post-buildup changes and modifications. A website’s performance can be greatly improved by incorporating desired changes and additions.

Presenting Strikingly

Creating your own website is similar to creating an online space for your personal life or business operations. It's a place to unwind and network. In the first place, you want it to be captivating and eye-catching so that you can attract more visitors who will become clients or customers in the future. Strikingly’s website builder has everything you need to create a professional website that can compete with the overwhelming competition of web designing. We have predesigned templates available for you to use, but you are free to start from scratch and apply what you've learned here. Our website editor includes a drag-and-drop feature for quickly moving items around on your website. Upload your images from your computer or simply browse for the file to link. Strikingly requires no knowledge of website design; simply click and edit your site. Finally, you can publish it in a matter of minutes. Consider managing and promoting your company's website using our mobile app feature, and respond to customer inquiries via a chatbox. Of course, we have many beautifully designed websites created by our users. Discover our landing page right now, and our expert team will welcome you home.


As you can see, web designing requires a great deal of thought. To impress your customers, consider your brand's style, how the site appears on mobile devices, and loading speeds (and Google.) Taking the time to implement these web designing tips can significantly improve performance, experience, and customer conversion rates. However, once you've implemented some of these web designing tips, you might think that the bigger project at hand is to redesign your website. If you're feeling overwhelmed, don't freak out. Take things slowly at first, and you'll get there.