There's no denying it: the mobile device lifestyle is here to stay, and companies that act now to stake their claim in this new landscape will be better prepared for the future than those who wait and see. The truth is that there is no longer any time to waste. People will search the web more frequently on their mobile devices than on their desktop computers in a few months.
People increasingly use mobile devices to access the internet, such as smartphones and tablets. At this time, more people are conducting searches on their mobile devices than on their computers. According to Statista, mobile devices account for roughly 60% of organic search engine visits in the United States. If you have a website, you should think about making it mobile-friendly. In fact, not having a mobile site could actually hurt your marketing efforts.
You must know the distinctions between a mobile-friendly and a mobile optimized website. On smaller screens, a mobile-friendly website displays correctly. It usually appears as a smaller version, though touchscreen tablets may not always work properly. It should, however, continue to work. Mobile-friendly websites also include features like text-based phone numbers or email addresses that can be used to initiate direct calls or emails from mobile devices and slideshows and image rotators that don't require Flash.
A mobile site ensures that your site works on mobile devices, but mobile optimization takes it a step further. A mobile-friendly website adjusts its layout to fit mobile devices. It not only ensures that the site displays properly on smaller screens, but it also makes it much easier to navigate. It reformats content, makes navigation buttons larger, and scales images to fit the screen.
Benefits of a Mobile Website
You're aware of the situation. How do you persuade your clients that a mobile site is a good investment? To start the conversation, mention the following advantages of a mobile website design.
1. The Vast Majority of People have Chosen Mobile
The most important reason to ensure that your company's website looks good and functions properly on all mobile devices is that so many people, including your potential customers, own one. According to estimates, around two-thirds of all internet users, or 4.4 billion people, accessed a website from their mobile device in 2020. Many people have been using smartphones and tablets for years, but seniors and young students are only now discovering their value. You'll want to make sure your website is functional and appealing to the growing number of people who will access it via their phones, tablets, and laptops.
Desktop computers aren't flying off the shelves like they once did. Mobile devices now account for more than half of all e-commerce traffic. In the first quarter of 2021, mobile devices accounted for 54.8 percent of global website traffic. At this rate, the next generation of customers may never see a traditional desktop website because they will not have access to one. This means that their first interaction with your store will certainly be through the mobile site, so making a good first impression is critical.
3. Users of Mobile Devices Behave Differently
Mobile users aren't likely to hunker down for long periods to write research papers on their phones; instead, they're likely to use them for a few seconds at a time while waiting in line at the grocery store or checking showtimes outside a movie theater. They use their devices frequently but for shorter periods. Mobile users don't have the time or attention span to wait for large graphics to load quickly or to navigate to the fifth page of your website to find the information they need. According to research, 53% of mobile website visitors are willing to abandon a website that takes more than three seconds to load, so a mobile site is built with this in mind.
This point's psychology is still a mystery, but studies show that mobile users buy more than those who primarily use desktop computers. We believe this is because mobile devices empower consumers to make informed decisions. They can use their phones to read product reviews and compare brands in real-time, eliminating the need to second-guess every purchase. Mobile users can also use their phones to look for sales, coupons, and clearance items. A person with a mobile phone can research their purchase and is more serious about making one, whether they do so through e-newsletters or simply walking the store's aisles. In fact, 93 percent of people who use a mobile site to research a product buy it.
5. Mobile Users are Constantly on the Move
People who use smartphones, in other words, are multitaskers who use multiple screens. They can check Facebook, send a tweet, look up directions, and check the weather in under a minute. Your website must be mobile-optimized, which means it must meet the criteria listed above to keep them on your site long enough to find what they want before switching screens. You'll not only capture a site visitor's attention right away, but you'll also make it easier for them to resume their browsing on your site before being interrupted by a text message.
6. Different Strategies are Required for Mobile Landing Pages
A mobile optimized website is useful because it allows you to target messages to people on the go, even though it takes some time to set up. For example, you should only include the most important information about your company on your mobile site. Visitors don't require lengthy mission statements, access to all previous press releases, or a detailed history of how your company came to be. With this in mind, mobile landing pages allow you to streamline your message so that your customers can hear you in such a noisy environment.
7. Google Prefers Responsiveness on Mobile Devices
A well-designed responsive website will please your visitors and impress Google. By switching to mobile-first indexing for all websites in March of 2020, Google expanded its use of mobile-friendliness as a parameter for providing even better search rankings. This means that when it comes to ranking your site for searches, Google looks first to see if it is mobile-friendly. According to Google, this change made it easier for users to get "relevant, high-quality search results that are optimized for their devices," according to Google. This is why mobile site optimization is an important part of SEO strategies.
8. Mobile Social Media Sharing is Huge
One of the best features of mobile devices is the ease of sharing interesting photos, posts, and articles with your friends. You'll notice social media buttons all over your mobile device. Otherwise, the word SHARE is prominently displayed at the top of the article, then again at the bottom. If there isn't a SHARE button on the device, one is built into the browser, which means mobile users and their social media accounts are inextricably linked. The easier it is for your visitors to share your page with their followers, the cleaner your site looks and the easier it is on their data plan. They don't want to be known for recommending an intrusive, spammy-looking website.
9. Advertising on Mobile Devices is Less Intrusive
Aside from the sheer convenience that our devices provide, they are popular for web browsing because there is currently less advertising available on our mobile devices. When you click to view the content, the content remains the most visible object on the page. Make it easier for your mobile site visitors by offering an experience free of display ads. The ads skew your overall message, are slow to load, can consume a person's monthly data allowance, and frequently appear so small on a handheld device that they are no longer useful.
In other words, a good mobile site distinguishes your brand in a crowded market, increasing the likelihood that a visitor will take the time to place an order and return. Multimedia websites, such as online magazines and newspapers, are a good example. The websites that provide the best user experience will always win. The same is true for stores that sell goods or services. If your online store is the easiest to use, your brand will stand out more than one that reflects a company that has failed to provide a mobile-friendly experience.
Join our website building platform at Strikingly and choose a suitable ready-to-use template if you want to build a mobile website. Our live chat customer service is available 24 hours a day, 7 days a week. Our free plan includes all of the essential features for creating a simple but effective mobile website. Many of our users who build websites on our platform rave about its simplicity. They can expect faster loading times and longer average visitor browsing times on the mobile site they create with us. We're here to help with any technical issues you might have, and we believe that if others can do it, so can you.