If you’re a content creator or aspiring to be one, you probably know that video is one of the most effective ways to attract and engage an audience. With popular video hosting sites publishing more than a billion hours of video content each day, it goes without saying that if you want to build a web presence, video is the way to do it.
Using Video on Websites
Majority of marketers and small businesses see the value in video marketing. This tool has a huge potential to drive conversions and improve engagement. Most users spend a lot of time watching online videos and many website visitors prefer videos over other visuals because they make the message easily digestible and engaging. It is arguably a more convenient way of consuming information compared to reading text content.
There are many ways to use video to engage an audience. Whether you’re building music video sites or a videographer website for your online portfolio, there are many opportunities for you to use video content to your advantage.
- Start off with one of the video website templates and customize your site according to your brand.
- Add sections where your videos can go. These areas can include the homepage banner, product pages or even on the testimonials section.
- Consider adding a background video to attract your customers to stick around
- Add a gallery of videos for projects or other types of content such as vlogs, marketing materials and product demos.
Video hosting services
While we recommend the use of videos on your website, we don’t advise hosting them on the same server where your site is located. Even the most common video formats tend to have large file sizes and they can affect loading speeds, which could impede on a positive user experience. It is best to use video hosting services and then embed your videos on your website. This way, the video files do not weigh your site down and you still get to take advantage of getting your message across with an effective medium.
With that being said, here are some of the best video hosting website options that you can try.
Youtube is arguably the largest video hosting site today, with billions of hours of video being uploaded to its platform daily. It is home to millions of content creators and gets millions of views on a wide range of topics and industry niches every day. If you’re on Youtube, you have a good chance of getting your brand seen especially if you optimize your channel for search. What makes it great for music video download sites and other types of video portfolio websites is that it provides in-depth analytics data to help you determine the kinds of content that your target audience is particularly interested in. The site also has a partners program that allows content creators to monetize their channels through ads. Maximum length of videos on non-partner accounts is 15 minutes but you also get unlimited bandwidth and file size. Common video file formats are also supported.
Vimeo is a close competitor to Youtube, although it claims to cater more to a professional and creative audience. It is most similar to Youtube in that it is considered a social networking site as well. It is perceived to be more prestigious than the video hosting giant, however, because of its sophisticated collection of videos. On a free account, you get a limited hosting space for your video files but you do get unlimited bandwidth and ad-free display options. You may need to upgrade to a premium plan to take advantage of its full suite of features.
Like Vimeo, Dailymotion has free and paid accounts. It also has a partner program that provides ad revenue if you want to monetize your video content. Videos on this platform are not ad-free but, unlike Youtube that has a more in-your-face model for displaying ads, Dailymotion plays them at the end of the video by default so they are less disruptive. Analytics data on this site tend to be a bit limited compared to its bigger competitors, even when you are on a paid account.
Facebook started out as a social networking site that now allows you to host your videos natively on its platform. One of the things that makes it stand out is the maximum length of video you are allowed to upload - 240 minutes. Video sharing is also easy on Facebook because of its embed feature and seamless integration with website builders thereby opening up opportunities for you to build a following beyond the confines of this social media site.