Selling products online has become the norm in the past few years. The sudden surge of advanced technology in the past decades coupled with the very recent Covid-19 pandemic makes for the perfect reason to sell products online. Selling a product no longer requires physical space, and it can quickly be done virtually. You do not even need to know how to sell a product online. It is pretty self-explanatory for the most part.
However, you need to keep in mind some tips and tricks to successfully sell products over the internet. If you know how to sell a product in a physical store, there are just a few changes you will have to make to your methods. Of course, selling products online is a world of its own, but there are similarities with the traditional ways of how to sell a product. The first step is to find products to sell. Once you know what you will be selling when selling products online, you are good to go to begin.
Today we will be dedicating this article to providing you with a complete guide on selling products online. This includes extensive tips and strategies to teach you how to sell online. Make sure to read this article till the very end to utilize all the information we will provide you.
Below, you will find listed and explained 10 different tips you should follow if you want to start selling products online. If you can follow these and find a suitable website builder to apply these to, you might be able to build a sustainable stream of income for yourself by selling products and gaining good profits.
1. Define Your Target Audience
When you think about starting selling products online, it is very tempting to think you can serve everyone. This leads to you starting without defining your target audience. But the truth of the matter is that you can never really serve everyone. So, it is always better to define your target audience and then focus on selling your products and services to them specifically. When you define your target audience, you give yourself a mission. This mission defines your purpose and leads you to create relevant strategies for selling products online.
What is the age of your target audience?
What is their occupation?
What are their interests?
2. Use Analytics
The thing about analytics is that people often think that they can only be useful once your business has fully taken off. However, if you are still just starting off with the world of selling a product online, analytics can be of much help. Not only can it help you rectify your choice of the target audience. You can also make small changes according to what seems to be working and what does not seem to be working for the viewers. This will make selling products online much easier for you.
3. Simplify Your Store
When it comes to selling products online, people do not prefer the fancy. They prefer the simple. The whole point of selling a product online is to make it more accessible to people. To make it so that they do not have to put any effort into making a purchase. Your online store needs to be easy and simple to navigate through. The interface and layout should aim to put people at ease instead of creating confusion.
Image taken from Strikingly
4. Enhance Your Customer Service
Many times, people are interested in buying the products you sell online, but they have a few queries. These queries are not really avoidable as they have to do with things that just come naturally with making online purchases. This is when potential buyers look towards the option of customer service. If they cannot find sufficient help, they decide not to make the purchase. That is why efficient customer service is essential.
5. Clearcut Checkout Process
Checkout processes are straightforward to complicate for the seller. However, as the buyer, you need it to be simple if you want to remain interested in making the purchase you are planning to make. Hence, as the seller, you need to put in extra effort to ensure that the checkout experience for the buyer is as simple as it can be.
6. Choose a Reliable Service
If you are selling products online, you will have to partner up with a delivery service so that the products can reach the respective buyers safely. This is a crucial step regarding selling products online, which is not included if you simply sell products in a physical store. You have to ensure the delivery is done timely and the product reaches its buyer safely. Without this, you cannot possibly think of selling products online.
If you want to consistently succeed in selling products online, make sure to ask for feedback from customers in one way or another. Whether it is through your website or otherwise. This way, you will know what makes a customer return for more and what makes them decide they will not make a purchase from you again. You can use this information to build a more substantial brand reputation.
8. Have an Emailing List
By adding a simple subscribe button in a prominent location of your online store, you will be able to build an email list. People who willingly sign up for the emailing list will then be interested in receiving emails from you regarding new products and special offers. This will increase the profitability of your online store.
9. Attractive Product Images
Make sure that you provide all potential customers with worthwhile product images. No matter how good your product actually is, the customer will only see what the product image shows them. To successfully selling products online, it is essential to take and edit perfect quality product images when trying to sell something online.
Be sure to highlight the call to action of your brand or business somewhere prominent on your website. Also, ensure that it is an effective and convincing call to action so that it drives your sales. The CTA is a very effective tool in increasing further website traffic when selling something online.
Steps for Selling Products Online on Strikingly
Building an ecommerce website on Strikingly for selling a product or digital download is super simple. You need to create an account and select a suitable website template.
Once you have filled in the basic details about your business or background, you can add a simple store section to your web page. This is where you will upload all your products and set their prices to put them up for sale.
Image taken from Strikingly
Selling products online is more convenient if you offer multiple payment methods to your customers. On Strikingly, we offer Paypal, Stripe, and a couple of other payment mechanisms that allow you to accept payments on your sales.
The responsive design of Strikingly templates and user-friendly products section editor will allow you to smoothly add as many products as you want to put up for sale. As long as you have attractive product photos and can afford to sell your items at competitive prices, nothing stops you from making your online store stand out.
Image taken from Strikingly
We also allow you to showcase your products from the simple store section on the homepage of your site. This lets your site visitors get a glimpse of your products before actually visiting your store. It also gives a good impression of your web design.
To build a website for selling products online via Strikingly, you can use our free plan. Once you grow your business and are more equipped with resources, you may choose to upgrade to one of our premium packages to be able to use some of our more advanced features. One such feature is to install a live chat feature on your site. This will allow you to let your customers and site visitors instantly get in touch with you in case of any issue or inquiry.
We also provide 24/7 live chat customer support to all our users. If you are confused about selling products online through a Strikingly website, you can contact us anytime and send in your queries.
We regularly update our features to keep up with the pace of the highly competitive market of website builders. Our tools are designed to provide you with a smooth experience of web development and maintenance. We grow as your business thrives and changes according to your requirements. The websites built on our platform are technically handled and taken care of by our technical team so that our users can maintain their focus on the other crucial aspects of their business.