Even with the housing bubble in 2008, real estate has continued to thrive not just in the United States but also in other countries. Different houses are constantly sold and bought in the market. There are also a lot of developer firms and contractors doing groundbreakings here and there to officially start the construction of a housing subdivision.
Well, it comes with no surprise since the population is growing, and every second, more and more families are being formed. Thus, the demand for housing.
With this in mind, we can safely say that the real estate trend of constructing, selling, and buying houses will continue to be a necessary cycle and will probably grow as families continue to look for a home that will provide warmth and shelter.
And although there is a lot of demand for housing, in this kind of industry, competition can still be very tight.
That is why real estate agents work hard and do a lot of schemes, legal ones, of course, that could help attract interested individuals to buy a house.
So what’s in this for you?
In real estate? No.
Well, if you have a knack for photography or if you have a keen eye for finding the right space angles in a home, then real estate photography is something you can leverage on.
What is real estate photography anyway?
Real estate photography, by the name itself, is a field of photography dedicated to producing real estate photos.
Simply said, you produce photos of houses for potential buyers and sellers.
This comes as a form of advertising for the realtor. So you will be doing a photoshoot, not with the real estate agent, but with the house as your subject!
Seems easy, right?
Just a few clicks on the living room, bathroom, and master bedroom using your new smartphone with an N number of megapixels camera and telephoto, and you’re done!
Hmmm, that could work.
But is it really for everybody?
Not necessarily. Real estate photography requires a specific skill set and interest.
Not every shot is a winning real estate photo. You have to know why to shoot, where to shoot, what to shoot, and how to shoot.
Those are fairly simple questions.
However, let’s illustrate, shall we?
Why shoot: to show how good the wood-work is on the door
Where to shoot: at the entrance where the beautiful door is of course!
What to shoot: duh, the door.
How to shoot: take a selfie! Kidding. Choose the rear end camera, make sure to get the whole door, and click.
Case and point:
You can’t simply take a photo of a house door or even a facade of the front view of the house and expect someone to buy the house immediately. Except if their main and only criterion for buying a house is the front door and front facade.
But most house seekers would want to know more and see more of the house. After all, it’s gonna be a hefty investment they’re going to make. So, they want to make sure they put their money in the right basket—a place that works well with the dynamics of their family and that could last them for a long time.
For this reason, skill is important, a must-have, to be able to provide what these home seekers need for them to commit to a big investment, such as a home.
Why consider becoming a real estate photographer?
As was said, real estate is a thriving industry. People are constantly looking for a good place to live in and such demand is being met by homeowners who also want to upgrade or downgrade their houses.
These homeowners and home seekers are not always in the same state or even the same country. Sometimes, they live miles apart.
That is why these homeowners reach out to real estate agents who could do the advertising for them. That way, the posting could reach more people, and getting the house sold or rented out will be faster and easier.
That’s when you come in. These real estate agents will then seek out your skills and talent in real estate photography to help them advertise the property. Help them produce good portraits of the homes from inside out.
It is only through the magic of your eyes and fingers that an ordinary living room space can turn into a cozy one where families can gather and chit chat or a simple bedroom into an Instagrammable one. So on and so forth!
So when you constantly can book these kinds of opportunities, you will be able to build yourself a career. This is a field where your skill is continuously in demand.
Another reason is that real estate photography is not yet a saturated field. So far, not many photographers have discovered the potential of this field, yet.
So, for the moment, competition is quite less for you as compared to when you delve into wedding photography. And you know what that means, more projects and gigs for you!
How to get into real estate photography?
Now, having the skill to shoot spaces and making them look pleasing and attractive is not the only thing that you need in real estate photography.
Like any other photographer, a real estate photographer, must have and invest in the right equipment.
In that case, here are some of the few things you will need to become a real estate photographer:
1. DSLR Camera
Houses are built in different kinds of places. Some were built in places that are always sunny like a town in Nevada. Some were built in not so sunny places like Forks in Washington (also, the setting place of the Twilight Saga)
And so, having a DSLR will enable you to manually adjust the setting of your camera. You can tweak the ISO of your camera or the shutter speed so that you can accommodate the natural setting of the place.
Having a DSLR camera can also help you look like a professional too! As against using your smartphone to take photos of the houses, shooting with a DSLR gives your clients the impression that you are dedicated to what you are doing and that you are invested in it because you have chosen the equipment that was mainly created for this field.
2. Extra batteries and memory cards
There is nothing more inconveniencing and annoying than not having the things you need when you need them.
So come prepared!
Fully charge your batteries and extra batteries. You’ll never know, a quick photoshoot might just turn into a long one.
Also, bring extra memory cards with you, and make sure to check first if they are not corrupted or broken. A long day’s work might just end up in the trash and your reputation might be too.
3. Wide-angle lens
Home seekers, especially those that really can’t go to open houses or visit the place personally, will want to see, as much as possible, the house as to how it would look if they were right there.
And so, a portrait lens like a 50mm won’t do the job. Wide-angle lenses are more suitable for this since, by the name itself, it can produce an image that captures almost everything.
Unlike having to see chopped up portions of a certain space in a house and have clients piece them all up like a jigsaw puzzle, being able to portray or show the whole space in one image will make things a lot easier for home seekers to imagine themselves in that particular space and feel its ambiance.
So, invest in a good wide-angle lens like a 16-24mm. A 16-35mm camera lens might also come in handy if you’re shooting a large house.
Since you will be taking a photo of a steady subject, it would be best to use a tripod. That way, you will be able to produce crisp images of the interior and exterior even in long exposure shots.
Also, with a tripod, you will be able to keep a steady ceiling to floor ratio. Creating consistency in your photos.
5. External flash
Sometimes, the built-in flash in your camera won’t be able to produce the light you need to lit up a certain part of a house. You can continue shooting in that set-up though and edit the image later on. However, it would be best to use an external flash because it will create more sharp and clear images than those that were edited.
Try to include this in your list of good investments.
6. Photo editor
Of course, real estate photography doesn’t end in taking photos. It also involves editing your shots. So, get yourself a good photo editor because wide-angle lenses can make your photos distorted. And when you got yourself one, familiarize yourself with the tools and you might just be able to create your own preset which can make editing faster. It can help you beat the deadline!
Well, those are only some of the things you can start investing in if you plan on making real estate photography a career. Of course, you can add more to the list if you see the need for it. As you continue to gain more experience in this field, you will be able to identify better what equipment you should have to improve your shots.
Aside from that equipment, it wouldn’t be a bad idea as well to build your real estate photography website.
Doing a good job in several real estate photography sessions can pave the way for referrals. However, you can continue to expand your network by showcasing your masterpieces on a website.
This is a good way to advertise your work since most people now use the internet to search for service providers.
Some real estate photographers have already made their virtual portfolios to invite more clients and book more projects.
You can build yours too with Strikingly! Strikingly has an array of real estate website template you can use to exhibit your skills in photography for real estate.
Those real estate templates are fairly easy to use. Editing your shots might even be harder than editing these. So don't get intimidated by them.
Now that you’ve got the gist of real estate photography, start investing in your equipment and use those real estate templates to show off your work and highlight your skills in photography for real estate!