It wasn’t a long time ago when you had to work extensively to build a professional service website. There might be a possibility that you had to hire some professionals who would look after your website, or you had to learn some programming courses to understand the kind of texture you want on your website. However, things have changed dramatically over the past decade.
If you are an owner of a small business with a limited budget regarding digital marketing, it is not the end of the world. Nowadays, you have effective website builders such as Strikingly that can come for your assistance at the spot. Even if you don’t have the technical expertise to make a professional website, we will enable you to build your website free of cost. With just a few clicks, your professional website will appear in front of you.
Ways to Create a Professional Website
If you look at the best professional service websites worldwide, you will see that the website owners do have a section where they keep the record of their career and education. Moreover, they also give their contact details so that the customers can contact them. If you have an ‘About Us’ page.
You can create a paragraph of three to five sentences in which you describe your homepage, services, and your career. If you look into other professional website templates, you will understand more about developing a great opening part of your website. Your professional website should describe how you are as a professional, and the ‘about us’ page should answer any questions that the customers have in store. This will enable the customers to examine your website comprehensively and be more willing to push for your services.
2. Choose a Layout
If we talk about the website layout, there are two classifications of the website design i.e. a classic website and a one-pager. Both are brilliant pages, and either of them can be selected, depending upon your business’ respective needs. The best professional service websites always look to have a classic website design because it involves separate pages for each section of your professional website.
Classic website design can be an ideal choice if you have a great range of website content i.e. blog, gallery, and frequently asked questions (FAQ) section. As a website owner, you would like to display your content in various portions of your website. One-pager is usually associated with a resume website as it describes the entrepreneur itself along with his/her background.
3. Brand Website
In creating a professional service website, you would also like to create a brand identity for your business. To ensure that your brand identity remains intact, you must look into the following elements to be carried on your website. The tips for creating a brand identity for your website are as follows:
Get a domain
Create a custom logo
Select the best color combination
Even though it is pretty small, your logo is pivotal for your website. It occupies a vital role in your website by increasing brand awareness and recognition. If you don’t have a logo for your website, waste no time and create one from Canvas. Apart from the website. You can also use that logo on your social media platforms.
By choosing the right colors, you can impact your brand identity. It doesn’t just add to the beauty of your website, but they also generate emotions or develops certain associations with your brand. According to research, around 90% of people’s assessment about the professional website starts from the colors. Furthermore, the colors improve brand recognition by approximately 80%.
Search Engine Optimization (SEO) is a practice in optimizing your website to achieve a higher ranking in the Google search engine. Suppose you are trying to understand how to create a professional service website. In that case, Even though this may look like a time-consuming task, you can go through the following steps to create a professional optimization plan for your platform.
Select the right domain name for your website
Register yourself in Google My Business
Utilize strategic keywords to promote your website
Aside from easy domain connection, we also let you have considerable results on your website’s SEO. Strikingly provides you with numerous resources to get the best out of your website’s SEO. Our website users can easily optimize their old content to increase their SEO ranking. Apart from the SEO ranking, we also have a professional team of web developers who can create magnificent service websites.
As we all know, more than 50% of the users have a mobile phone, so you need to have a proactive approach and ensure that you do not neglect the traffic coming from smartphones. This statistic looks likely to increase with each passing year, which means that you must have an effective mobile strategy related to your website. You must ensure that your website works perfectly on desktop and mobile versions.
Image taken from Strikingly
If you consider any professional service website example, you will see it is mobile-friendly. If the website isn’t mobile-friendly, you will experience texture and image problems when you open the website on your phone. Strikingly ensures that your website is readable is and navigable even on a small screen. We ensure that your professional website looks beautiful on any mobile device or specification.
6. Promote Services
Once you have understood how to create a professional service website, you should waste no time promoting your services. Whether it is a fitness website or a salon website, you should promote it effectively to attract more audiences to your brand. The more audience you attract towards your brand, the better it will be for your website’s conversion rate.
The most ideal and obvious way to make people learn about your brand is by gaining access to social media. You can create paid advertisements for your services, which will generate more traffic. Social media platforms, such as Facebook and YouTube, are well-known within the online audience. If you can use them to promote your services, you will have every chance to increase your website traffic.
7. Share your Work
Apart from promoting services, you can also gain the trust of your customers by sharing samples with the audience. Usually, customers are not just satisfied by the entrepreneur’s CV. They would want the website owner to do something expansive that will automatically gain their interest. By sharing your work, you can easily do that. You can minimize your CV details and include your work samples on your website.
If you look at the best professional service websites worldwide, it is not just about high-quality website content. It is also about your authenticity. Obviously, you shouldn’t include every single work sample on your website, but you should display some of your best work only and give access to your audience. Even if your projects are mega, make sure not to add them on your website if they are ongoing. The shared work may turn out to be more beneficial than your background and CV itself.
8. Choose the Right Website Builder
When you make your mind about creating a professional service website, the most important thing is to rely on an effective website builder, such as Strikingly. Strikingly enables you to build your website without any cost and without writing a single line of code. There is a huge collection of website templates from which you can select the best option for your service website.
Image taken from Strikingly
Once you select the website template, you need to customize it and convert it into a formidable online space for your customers. If you rely on Strikingly or any other high-quality website builder, it will make it easy for you to build an online website for your small business or startup. Moreover, it can also give a free hand to the individuals who have just started their careers in website development.
If you want a reliable website builder for making professional websites, you don’t need to look any further than Strikingly. Through Strikingly, you can build a professional service website within a couple of minutes. The best thing about this is that you do not require coding experience to match your ambitions. All you require is a creative brain, and your professional website will be in front of you before you even catch your breath. Even if you are not a professional developer, Strikingly is always here to help you in the website building experience.
Through live chat support, our happiness officers are available all the time to listen to your problem while building the website. However, you don’t need to worry as we expect you will not have any problem whatsoever. We provide free services with optional premium methods to coincide with your website development game. So without any delay, head over to Strikingly and build your professional website right now.