One of the most important marketing tasks you'll need to complete is getting a website built for your massage therapy services. Having a full redesign of your massage therapist website if you already have one that isn't working for you is a big decision.
We understand that potential clients often make decisions on whether or not to do business with you based solely on the appearance of your website. This is simply a part of how customers today find services online, whether right or wrong. With so many websites for massage therapist available, you may be wondering how you can compete in such a crowded market.
This article will guide you through the process of designing massage therapist websites that will keep it busy.
Your massage therapist website serves as a digital representation of your work. It is important to have a good website if you want to be competitive in the long run. Although word of mouth is excellent for referrals, a website strategy is essential for long-term success. Although a website by itself will not bring new clients to your practice, it will be very difficult to generate new clients online without a proper website strategy. Search engine optimization and advertisement can be used to expand your massage therapy practice for long-term success once a website strategy is properly developed.
Let's start by defining why you need a massage therapist website for your massage therapy business.
Why Is It Important to Have a Massage Therapy Websites?
A massage therapist website is essential for your massage therapy practice. The days of looking for a business in the yellow pages are long gone. When looking for a massage therapist, people turn to Google.
Image is taken from Feel Bliss Massage website
Your website will fail to get clients to your massage therapy business if it is not designed strategically. Simply put, Google would not want your massage therapist website pages to appear in its search results. In a nutshell, Google gathers the best content from all over the internet and organizes it into listings. Your website is the key to gaining access to these listings, which can be found both in Google search results and Google map results produced by your potential clients.
You must be able to build blog posts and other material in addition to pages on your massage therapy website. Since each piece of content can be indexed on Google and other search engines' listings, this is important. The aim is to provide a website that is not just for your massage therapy practice but also for your target client to find and contact you on!
How Can a Massage Therapist Website Help You Get More Bookings?
Consider a website for your massage company as internet real estate, or the internet as the latest Yellow Pages. Are you familiar with those? When people search online for "massage services," they can quickly locate your company because it has space there. And if a friend recommended your services, they will almost always try to look you up online first. A website allows prospective customers to learn more about your company and how you can assist them.
What Does Your Massage Therapist Website Contain?
With so many options for what you can put on a massage website, it's easy to get overwhelmed. You must have basic details to help your potential client learn more about your business.
Here are six things to think about:
• Contact Information
Isn't one of the reasons you're making a website to enable people to contact you? Ensure that your address, phone number, and detailed business details (such as hours, location, and so on) are all easily accessible. If you share your company's contact information, customers will be able to contact you. Contact information such as email addresses, phone numbers, and social media accounts can be exchanged. Customers may also use this link to make reservations or reservations.
Image is taken from Strikingly user’s website
Every Strikingly design includes a contact form part. If you want to experiment on your own, you can also use the custom form section to build a reservation or booking form on your massage therapist website.
Pro tip: Try using a contact form instead of listing your email address if you want to avoid spam.
• List of Products and Services
What resources do you have to offer? Perhaps you specialize in a particular type of massage or have one-of-a-kind treatments. Make a list of each one and provide a brief overview of the services' advantages.
Carry out the same procedure for any goods you want to market (i.e., oils, lotions, etc.). Many of your clients have allergies, so it's important for them to know what you're using. You will highlight the detail in your massage therapist website if you use a special cream or lotion to set yourself apart from your rivals.
Image is taken from Strikingly users website
The "Our Services" tab is already present in the left-side menu of the Strikingly template, if your therapist website design lacks it, you can still click on "Add New Section" and choose "Services."
• An Online Scheduling System
Consumers today value convenience, so the easier it is to make an appointment, the better! Without having to play "phone tag," online scheduling can be used at any time of day or night.
Image is taken from Strikingly user’s website
In addition to contact details, you can provide your company's location on your massage therapist website. You may also add an interactive map into your Strikingly template to give users a better sense of navigation. The Google Maps application that has been integrated allows you to easily connect your business location. To round out the user interface and make it easier and more convenient for your clients, add an online appointment scheduling service.
Image is taken from Strikingly user’s website
• An About Me Page
Image is taken from Massage Naples
This is the page where you can highlight your educational background, work experience, and personal philosophy. The key to a successful About Me page on your massage therapist website is to note that your client isn't interested in learning everything there is to know about you; they want to know how you can help them! Make an effort to write it in such a manner that it demonstrates how you can assist your target audience.
• Client Testimonials
Image is taken from Strikingly’s user website
Many massage therapists would have a page devoted to client testimonials on their websites, but you can also sprinkle them in yours. For example, if one of your reviews discusses how you assisted others in recovering from an accident, you can post it on your website where you discuss injury recovery. Video testimonials are also an effective way to demonstrate your knowledge.
It's a good idea to take photos of the inside of your massage office as well as the outside. If someone has never visited your office before, pictures will help them become acquainted with it before you meet with them. You can also include photos of you working on a client's project on the massage therapist website page where you list your services. Only make sure you get their permission before using their images on your blog.
The ease of use of a website is linked to good design. The aim of a well-designed website is to maximize user-friendliness by making it ergonomic and intuitive. A website should be as straightforward as possible, with understandable content and consistent section labeling to make it easy to find what you're looking for. The website's functions should be intuitively simple to use, and the call-to-action buttons should be bold or brightly colored.
These basic concepts, when correctly implemented, result in a significant change in the overall user experience. Users are much more likely to remain on a website if they enjoy themselves, increasing the chances of them making a purchase. Furthermore, when a customer enjoys a website, they are likely to have a favorable view of the company as a whole.
Let's take a look at some great massage therapist website examples with those considerations in mind.
• Massage Naples
Image is taken from Massage Naples website
• Bodyrock Therapy
Image is taken from Bodyrock Therapy website
• Lucy Ann Moore
Image is taken from Lucy Ann Moore website
Image is taken from Mariapali website
Image is taken from Re-balance website
Optimize SEO of Your Massage Website
You are mistaken if you believe your job is finished until your massage therapist website is completed. Your massage therapist website is one of several massage websites on the internet.
If you want your professional massage therapist website to have a significant impact on your market, you must ensure that it is easily found on the internet.
How do you go about doing that?
First and foremost, you must comprehend SEO (Search Engine Optimization). Simply put, SEO refers to the website's potential to be identified by search engines. When anyone uses a search engine like Google, they type in words, or keywords, into the search box. These keywords would be entered into a search engine while they are looking for the best massage shop in London, for example.
When visitors enter keywords relevant to your massage shop website, you must ensure that your website appears on the first list. One way to do this is to incorporate these keywords into your website. For your website, you'll also need to come up with a catchy title and an informative summary.
This material does not have to overwhelm you. You can use Strikingly's SEO checklist to help you improve the SEO of your professional massage therapist website.
Image is taken from Strikingly
Today, having a website is a business requirement. You can build an online presence for your company and reach out to more consumers across various platforms with a website.
You can also use a website to introduce different marketing campaigns that will help you increase your sales. Most significantly, a website allows you to better serve your clients, resulting in more loyal customers. Strikingly provides an easy-to-use website builder for massage therapist that allows you to create your own website without having to employ a software developer. All you have to do is pick a template from our series of relaxing therapists massage website designs and fill in the blanks with your company's details. Your website will be fully functional in just a few minutes. 'But, what about the price?' you might be wondering. The good news is that you can build your website for free!
Are you prepared to launch your massage therapist website? Sign up now with Strikingly.