Make Your Art Portfolio Website Stand Out with These Strategies
When you’re an artist, it’s easy to get so focused on creating and exploring new techniques to enrich your experience. You spend countless hours pouring over your art, getting better as you complete each work. Making beautiful things is good but if you want to be able to showcase your work to the world and reach out to an audience for your creations, building an art portfolio website is a must.
At some point, you’re going to have to deal with the business aspect of your career. Art portfolio websites serve as your digital business card, representing you and your creative talent to a wider audience. As a creative entrepreneur, it’s important to generate interest for your work to be able to engage new clients and attract business.
Elements of a good art portfolio website
When done right, even a free art portfolio website has the ability to propel your creative career to greater heights. A good online portfolio should have the following elements:
Visually engaging design
The best art portfolio websites have the power to engage their audience. Your site should contain strong visual elements and a call to action that gets your customers’ attention. Your website content should be able to get them to stay and look around.
Your website design should be intuitive. As a leading website builder, Strikingly features a collection of art portfolio site templates that are designed with modern web design best practices in mind. Each template comes with content recommendations but you can also expand your website to contain more than the basic content requirements for a fully functional site.
You can also customize the templates to suit your personality. Using the site editor select color schemes or create your own custom shade to use on your site. You can also upload your own custom font to reflect your branding.
Website content plays a huge part in creating effective art portfolio sites. Use your website to build your image as a creative professional. Share your story. Guide your audience as they understand your artwork and your motivations behind each piece. Make sure to keep your website updated regularly so visitors will have something new to see. Consider adding a blog to your Strikingly art website to share your work or provide insights into your particular genre.
Easy to find contact details
Don’t leave your reader wondering how to get in touch with you. Make sure your art portfolio site contains your or your agent’s contact details and a way to connect with you through your social media pages. Encourage your site visitors to interact with you by adding a chat feature or invite them to subscribe to your newsletter.
Now that you have an idea how to make your own online portfolio, here are a few Strikingly art portfolio website examples that you can draw inspiration from.
Tyler Evin is an abstract artist that draws inspiration from nature and everyday social interactions. His website features a grid style gallery of his masterpieces categorized according to the medium he used. He chose the Onyx theme, featuring full-width image header backgrounds.
Katie’s art portfolio site used the Simple template and gives you an idea how you can turn your online portfolio into an online store through Strikingly’s Simple Store platform. She uses her website not only to talk about her artwork but also as an online space where she can sell her masterpieces. Throughout her website, she talks about her work and what inspires her to work with colors and patterns. She also encourages her visitors to send her photos of how her creations fit into her customer’s living spaces.
Here’s a pro tip: draw focus to your content by adding a lot of white space on your site. SCARFIG Arts used the Daryl template, which is well known for its clean layout and lots of negative space.