Favicons are little web icons that represent a particular website. You usually see them displayed next to the website address or the page title on the browser tab. On this page, for instance, you’ll see the Strikingly “S” logo on your web browser’s tab next to the title for this post. Seeing the favicon up there means this article and all the pages on this website are created by Strikingly. The G logo on Google.com, the F icon on Facebook, these are all site icons that are meant to reinforce brands.
Add favicon to website for brand recognition
Aside from the browser tab, there are other places you might find a web page icon. It can be displayed on a bookmarks and favorites list and sometimes, you might see them on a search results list. If you want to improve brand recognition, you want to make sure your company’s logo appears in every logical space. Web users are visual in nature and they react better to graphics rather than text. Seeing your personal website icon next to your website address makes it easy for them to recognize your brand, encouraging them to access your page. It makes your site easy to remember as well, especially when it is placed in a long list of other similar pages on a user’s bookmarks or favorites page.
Favicons add to your site’s credibility
If your site does not have a website icon, browsers usually display a blank document icon next to your site’s name on the browser tab. Imagine that a user is searching for your product or service and decides to open your site in a new tab next to another tab for your competitor. Users, being visual beings will gravitate towards your competitor website because it looks well-made and professional. Yours will seem like a one-and-done website whose content you just threw in together for the sake of having a decent online presence. Paying attention to little design elements such as site icons means your image matters to you.
Your online visibility and search rank gets a better chance to improve when you add icon to website. Usability and click through rates are ranking signals that may influence your search placement. If a favicon helps a user save time trying to look through your page in his or her bookmarks list or history, or it helps him or her identify your website easily, this translates to a positive user experience. Search engines like websites that are recognizable and get a lot of return traffic. It signals the existence of relevant and helpful content in their pages. Truth be told, a web site icon will not greatly impact your SERPs but if it affects the user experience, it can indirectly affect SEO.
How to add favicon to website
By default, Strikingly websites will show the Strikingly site icon on the browser tab when users visit any page powered by this platform. Meanwhile, Strikingly Pro and Business users can add favicon to website through the site editor. On the site editor, go to Settings and Sharing Info. You will find an option to upload a new image. Click update and don’t forget to publish the site to save the changes.
For best results, it’s important to follow the size recommendations for site icon images. Favicons should be 16x16 pixels. You can create your own favicon through one of the many web apps offering this feature for free. One good example is Favicon Generator. Alternatively, you can also use a photo editing software to resize your logo and keep it within the recommended dimensions for site icons.