When you build a website for the first time, you always have the ambition to stay on top of your website performance. Understanding how your website performs and checking the number of visitors is key to improving your space. Your visitors must come to your website frequently and engage with your website.
Online traffic describes the number of visitors that go through your webpage. For instance, let's say that you manage an online store and check your sales regularly. People coming to your online store are called visitors, and the time spent on a particular webpage is called a session. As a shop owner, your aim should be to convince your visitors to buy your products or services. Once your visitor has purchased a product from your store, it is called conversion because you have converted your visitor into a paying customer.
Tips to Increase Web Traffic
1) Optimize Your Content With Relevant Keywords
This process is called search engine optimization (SEO) when you optimize your website content with keywords. Many business relationships are formed when a website is found in search engine results. If people know the search terms needed to identify your website, it will make it easier for you to draw in more visitors.
Google Search Console is an effective tool to check how often your website appears in search engine results, which search terms drive the most traffic, and how many people click on your site in the search engine results. In addition, you can boost your SEO performance by going through the following tips:
Make your website findable: Ensure that your website contains all your offerings and benefits so that Google and Bing can surface them. You must also create a descriptive SEO title so more website visitors can find you. You should add an SEO title to your established websites.
Leverage your website content: Blogs, guest posts, articles, and customer testimonials all play a part in the improvement of your search engine rankings and attract visitors to your website.
Optimize your visuals: As search engines are better at indexing words than visual elements, images and videos can boost your search engine ranking, especially if your website is optimized for mobile devices. If you have added photos to your website, ensure that you have added a small alt text to each of those graphics so that your search engine has an alternative to interpret.
2) Build Targeted Landing Pages
If your website has a dedicated landing page, it will engage your visitors with your website and, ultimately, your business. You can use website analytics to develop pages with content specified according to the visitors' requirements. In other words, your landing page should look like a promotion on the posts an individual must be going through.
Creating tags for your contacts can build customized messaging into your marketing strategies. A tag is a label associated with your contact, who can inform you to ensure that your content is relevant.
3) Craft High-Quality Content
If you are thinking about driving website traffic to your platform, crafting high-quality content that may resolve queries or provide a solution to a specific problem is one way to do it. In addition, it can help you build your website's authority and elevate your business as an industry leader.
Creating unique and meaningful content can also help you boost your SEO performance. The more you optimize your content and the website visitors you get, the higher your website will be ranked in the search engine results. Furthermore, informative content will increase the chances of repeat visitors. The visitors only return to your website if they find your content meaningful and informative.
When you craft your content, ensure that you take good care of your paragraphs and include attractive subheadings. A subheading will help the readers quickly identify the information they are looking for.
4) Use Social Media for Content Promotion
You must have seen many online promotions, such as online courses, sunglasses, merchandise, etc. These ads are called banner ads, designed to attract visitors to a website or a campaign-specific landing page. These ads work in your overall marketing plan because they are placed on web pages or blogs that attract a specific audience, such as outdoor enthusiasts.
On social media platforms like Facebook and Instagram, digital ads can be targeted to specific groups by narrowing down their age, interests, gender, or education level. The data you have regarding your visitors' activity on your website can help you build ads for the people in the market for something you offer.
You can also work with a consultant or agency to generate a paid media strategy, determine where to place your ads, and run them accordingly. In addition, a social media marketing expert may provide insights into the results you can expect from a marketing campaign and how to improve its performance in the long run.
Apart from the advertisements, you can also promote your website by simply building your social media pages. It would be best if you use the same username as your website so that people can identify you quickly on social media. You can start sharing your blogs and website images on your social media platforms. However, it would be best if you employed keywords to share them properly.
As Facebook has the most active members in the social media industry, we recommend you build your social media page on that platform. Afterward, you can integrate your social media platforms as icons in the last section of your website.
5) Send Emails That Link Your Website
One of the most misunderstood ways to generate website traffic these days is through email marketing. Due to the emergence of social media, there is a myth that email marketing has become non-existent in many parts of the world. However, it is false because many organizations still rely on emails to generate business leads and increase their conversion rate. There are two types of email promotions in a marketing strategy:
Email newsletters: Feature useful information and promotions, such as sales and events. They can convince customers to buy a product from your store or take advantage of your offering. Although they may not bring a lot of visitors to your brand website, they can generate sales from your best audience members.
Promotional emails: They highlight special sales and events. For example, you may promote Christmas merchandise in your store. These emails can display new products and services as part of your store.
In both cases, you can segment your audience to send customized versions of your newsletter.
Check Online Traffic on Strikingly
Image taken from Strikingly
As a website owner, checking your website traffic and updating your website performance is important. Understanding how to check website traffic and satisfying their demands is one of the keys to elevating your performance.
Strikingly possesses a built-in analytics dashboard that helps you to visualize your website traffic. This tool doesn't just allow users to track the visitors' location and sources, i.e., direct traffic, other websites, social media, etc. Overview: The built-in analytics gives a good overview of your website's performance.
Image taken from Strikingly
Importance of Traffic Estimation Tools
If you want to add Google Analytics to your Strikingly website, you must have verified ownership of your platform. First, create a GA account and add your website as a property. Registration will bring you to the process of website ownership verification, which involves adding a tracking code to your website.
If there is one drawback of Google Analytics, it is that you cannot check other website traffic. Therefore, you won't be able to track your competitor's performance and see how much traffic they are getting. This information is needed to shape your website content and digital marketing campaign. The best way to check website traffic is through traffic estimation tools. The most popular traffic estimation tools are:
SimilarWeb: It allows you to identify the competitors in your industry. Using the free services, you will have the data of the top 50 ranked websites across your enterprise, niche, and country. You can also search for a particular domain and learn more about its statistics.
SEMRush: Although it is usually an SEO tool, SEMRush can be helpful for website traffic checking. It may not give accurate numbers, but it will give you a healthy estimate of how much traffic your site is getting through this platform.
Traffic Estimate: If you want to learn more about your website traffic over a long period, Traffic Estimate can be a handy tool. It gives you an insight into your website traffic for the past 30 days to a year. You will also learn about the keywords that might work on your website.
When you are trying to grasp the fundamentals of digital marketing, website traffic is the core of that topic. Therefore, you must increase your website traffic to create an online presence for your platform.
Increasing traffic is one of the ways to keep your website alive. It is a thoughtful way to understand how your website is performing and also gives you insights into how you can make sound decisions.
You can start your journey by creating a free account on Strikingly and unlocking its unique features to learn more about increasing website traffic. Then, with adequate knowledge of digital marketing, you can navigate your way through website traffic.