digital marketing funnel

In today’s day and age, it is extremely important to develop a digital marketing funnel. After all, digital marketing is pivotal to your success in the eCommerce world. If you want to ensure long-term success for your brand, you must equip yourself with all the required strategies. You must understand modern media and how you can incorporate it into your business plans. Using technological advancements, you must know what goes in and around your business.

There are thousands of marketing strategies that you can utilize to build your customer base. The bigger your customer base is, the more attention your business will have. One of the things that you can consider is a marketing funnel. If you haven’t heard anything about it, you don’t need to worry as we have everything related to it in store for you. In this article, we will be sharing the definition, importance, and tips to create the best marketing funnel for your online business.

What is a Digital Marketing Funnel?

If you want to get the best out of your marketing strategies, you must know what a digital marketing funnel is. It is a planned model representation of buying an eCommerce product. It is considered a framework created by online businesses to attain more website traffic. When companies create a marketing funnel, they also help their marketing professionals understand what their target market demands.

ecommerce business idea

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In today’s period, people in the digital world feel like they are in a race. They feel that if they don’t implement all the relevant strategies related to their business, they will get left behind and outshone by their respective competitors. Eventually, they will find it hard to get recognized by Google. Even though you shouldn’t make your work some sort of an obsession, you shouldn’t lose your competitive nature and should always think about demanding the best from yourself. You can grab more attention and establish a firm relationship with your customers by creating a marketing funnel.

Importance of Marketing Funnel

1. Audience Engagement

The importance of digital marketing funnels can be seen because it encourages audience engagement. Regardless of your business plan or preferred niche, it is vital to interact with your audience professionally. If you don’t respond to your customers, they will not feel valued on your business website and consider someone else. By creating a marketing funnel, you will give yourself a chance to understand your audience deeply.

create audience engagement

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Understanding your market is extremely important, especially if you want to create a strong relationship with your audience. For example, if you have a business idea for food, it is not a unique business idea as you will have thousands of websites associated with food. On Strikingly, there are more than a handful of food websites that you can check out. Therefore, you must implement unique marketing strategies to ensure that the visitors only choose you in the crowd of marketing people. You must inform your audience about the plans and what you can provide them.

2. Unique Appeal

In an online business, it is crucial to create a brand identity. If you want to ensure that your business succeeds in the long term, you must have a domain name that sticks in the back of everyone’s mind. Therefore, even if your visitors forget your website URL, your business name will bring them back onto your website. One importance of digital marketing funnels is that it enables you to create a strong and unique appeal to your target market.

create ideal content

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The success of your business revolves around your marketing content. If you are struggling to create competitive content for your business, it can be difficult for you to create a marketing funnel. A reliable marketing funnel provides you with high-quality content that grabs your visitors' attention right away. It will give your customers an improved user experience. They will be converted into paying customers within no time and will bring more people to your platform.

Tips to Create an Effective Marketing Funnel

1. Exposure

The first step in creating the best digital marketing funnel for your business is generating brand awareness. If you already have an established brand, you can feel that the hard work has already been done, and you can easily convince them to move over to your business website. However, if you have to build a solid customer base, you need to go back to basics and start from square one. To create a strong customer base, you must make them aware of your existence in the online world.

customize web design

Image taken from Strikingly User’s Website

If you want to create a strong business website, you must rely on an effective website builder, such as Strikingly. After you finish customizing your website design on your website, you can start adding the required content related to your business. Strikingly provides its website owners with a drag-and-drop feature, which allows them to pick and place their website elements where they want. By using Google Analytics, you can understand the behavior of your customers deeply.

2. Discovery

Once you are done with the brand awareness, now comes the second part of your marketing journey i.e. discovery. Once you have ideal website traffic on your business website, you must not hesitate to give them exactly what they want. The best marketing funnels have targeted ad campaigns, such as social media posts and Google ads for this matter.

When you develop a digital marketing funnel, you must convince your customers that your brand is different from the rest of your competitors. You must give them reasons why it will be worth it. You must understand their pain points and identify the best solution for their problems.

3. Consideration

Most customers tend to look at their options before making a purchase. Even though they value your business and its presence, they still have second thoughts about seeing if you are actually worth it. This is definitely the case when customers purchase an eCommerce product from your online store for the first time. When you develop a digital marketing funnel, you must create compelling content that indicates that you are more deserving than your competitors.

To convince your customers, you can show them your past performance history. If you have a review section on your business website, you can show them all the online reviews so that they understand that you walk your talk. The main objective of a marketing funnel is to make your customers feel more valued than the rest of your competitors.

4. Conversion

When you create a digital marketing funnel, the most important stage in its development is the conversion stage. It involves content making, which allows you to increase leads on your website. You can convert your website traffic into business leads by developing a quality landing page, developing sales letters, and establishing lead magnets. If you have some content that is not used, you can choose to upgrade it. You can implement relevant search engine optimization (SEO) strategies to ensure that Google recognizes it.

5. Customer Relationship

For an online business to succeed, it is important that you value customer feedback. When you create a digital marketing funnel, one of its ambitions is to build trust between the customers and the business owner. If you generate positive feedback from customers, it will only help you create a strong brand identity. You can attract further audiences if they find out that your business is reliable and doesn’t have any malicious records.

consider customer feedback

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If you create a website on Strikingly, you can even include positive feedback as part of your website. You can create a review section on your Strikingly website and show your customers what others think about your products or services. You can even give your customers important information that comes at zero cost. If your customers feel that you value them, you will see more transactions on your business website.


Once you understand how to create a digital marketing funnel, you will find it easy to outshine your competitors. As you see so many businesses coming to the floor, you shouldn’t be in a position where you feel isolated. Therefore, you must equip yourself with the best marketing strategies and create an online presence. By having and allocating the right resources at your disposal, you will have a better chance of making money through your business.

Another way of maintaining healthy online transactions is by relying on a strong website builder, Strikingly. Strikingly believes that if you want to make your business unique, you must establish a strong business website and implement all the relevant strategies to improve its Google rankings. We allow you to create your website design without writing a single line of code. After you complete your registration, you will fall under our free plan, which will allow you to create a basic website. Therefore, create your business website on Strikingly today and improve your online sales.