You have created a website but you don’t know how to write a website bio? You want your online business to flourish and want more and more people to get involved in it. How’s that gonna happen? Surely, you have to develop the most engaging website bio that can create an impression of professionalism and quality.

You must have written your social media bio. How do you do that? You must present the best possible image to your friends, family, and any other stranger who visits your profile. That’s about it. In the professional world, you have to do the same. Let's figure out how to write a website bio with some tips and tricks and some professional bio examples.

Why Do You Need a Website Bio?

Why do you put a bio on your social media? Even though you already put many unnecessary details about your personal and professional life there. Let me tell you why.

Because it reflects your personality. People see you through those few lines and understand your personality. This bio works as a cover letter, and if it's impressive, most visitors won’t even feel the need to see your other details.

So when you know how to write a website bio, that makes your online presence stand out among the rest. You don’t have to put in a lot of time and effort to portray yourself as an accomplished expert in your field. Sometimes, people might misunderstand a professional bio as a way to introduce your professional achievements only. On the contrary, a creative mix of your personal and professional life becomes your digital introduction. Let’s discuss some of the elements needed to be included in how to write a professional bio.

Brenda Chen website

How to Write a Website Bio - Essential Elements

Here’s a step-by-step guide on how to write a bio. These essential elements to be included in a perfect bio will help you write an engaging and captivating piece.

1. Decide The Tone of Your Voice

The selection of tone matters considerably when you don’t know how to write a website bio on a particular platform. For example, if you write for some social media website, your bio can be more informal and personal. You can go for the first person tone there. But, when you are writing for a professional website, your bio should be professional and have a formal tone. The third-person perspective fits better in the professional environment.

As a result, depending on the platform you're writing your bio for, you can make it funny, personal, formal, conversational, or any combination of these. Writing an informal bio is relatively more straightforward as it does not involve any sophistication.

To know how to write a professional bio, you must look into different bios of top professionals on the internet. For example, try visiting LinkedIn bio examples of some top-level experts of Alphabet, Apple, Meta, etc. And you will know how to write a bio.

2. Write The Personal & Professional Details

Making a generic professional bio template is the way to go because personal details often remain the same regardless of your brand. Try to present your personal details creatively. Ask yourself questions before writing about it. What am I known for? What do I do? For example, “I’m Jon and I’m a B2B content writer SEO specialist.”

In the first or second sentence, you should be clear about what you will do. Your readers will be hooked if you use this strategy. In addition, keep a running list of your best qualities and accomplishments. You don't have to describe the exact nature of your position or rank in a specific office environment. Thus, words like freelancer, assistant manager, part-time consultant, etc., should be avoided. Brainstorming for creative ideas on how to write a website bio and its superficial details part can help you articulate a captivating piece.

3. Describe Your Professional Exposure and Achievements

To write about your professional exposure and achievements, it's okay to brag a little. Standing out from the competition in your field requires establishing your credibility. To gain the audience's trust, mention a few professional accomplishments in your bio.

When searching for information, Google now prioritizes websites with a high level of expertise, authority, and credibility (E-A-T). As a result, when writing guest posts, you should list your relevant experience and explain why it makes you qualified to do so. You can find multiple professional bio examples on LinkedIn and other professional platforms.

Focus on how your impressive accomplishments can benefit the readers. That would create a sense of value for the reader. When the reader thinks you can add value to his needs, he is most likely to jump for the opportunity to grab your services.

4. Describe Your Personality

There is no professional bio template to describe your personality generically. Every person is different. You might have a lot in common with people you work with, but that doesn’t describe your personality. The uniqueness in you defines you the best, the things which make you different, the personality traits in which you stand out from the rest, etc., that’s what makes your bio a strictly personalized piece of writing.

Using humor to show off your personality and connect with your audience can be beneficial. As a result, don't be afraid to open up about your hobbies and interests outside of work, your travel destination, your favorite team, the books you read, and anything else that can help people get a sense of who you are. When you know how to write a website bio with a touch of humor, these little informal details can create a massive difference to engage more audience and generate more followers on social media.

5. The Call to Action Step

No knowledge of how to write a website bio is complete once you understand the importance of those persuasive words that define your call to action.

Like any other piece of content, your bio should aim to drive traffic to a specific landing page. After reading your content, it's up to you to decide what you want your readers to do next. CTAs (calls to action) are prominent in author bios. Linking to external websites is generally permitted on most platforms. So once you've piqued a reader's interest, ask for their help. Let’s understand some points on how to write a website bio persuasively.

  • Invite traffic to your website by providing a link in your bio to all your social media profiles.
  • Increase email subscriptions by giving the link in the bio.
  • Use your social media links in your professional bio template to increase your followers.
  • Use a downloadable link in your bio to pitch a lead magnet.

'find out more' CTA button

Image taken from Strikingly user’s website

You have pretty much understood how to write a website bio by now. You know what to include and how to include that creatively and uniquely. Now, it's time to keep in mind some pro tips when writing a perfect bio for your website.

Some Pro Tips

Here are a few more tips that will make you excel in learning how to write a professional bio.

1. Keep it Short and Simple

You should keep the word count in mind while writing it from scratch. Short, well-written bios pique the interest of your target audience and entice them to read on. A personal bio should be no longer than 300 to 500 words. The length of a company bio or about us section on a website might range from 1,500 to 2,000 characters.

When crafting your bio, keep in mind who will be reading it. Your target audience defines the professional bio template you are going to use. Thus, keep it short and sweet and hit the pain points of your target audiences creatively.

2. Creatively Market Yourself

Your bio is your digital introduction. Make it worth the read. Bios are short, yet they can be written in such a way that defines your personality. Writing about what you do won’t make you stand out or be unique. Your words should reflect your personality. It's about the art of writing, which can represent your professionalism.

For example, If you want to know how to write a website bio as a comedian, try writing it humorously. Make a joke, find a sarcastic way to present yourself, make fun of any of your hobbies, etc. These words will truly show you as a comedian than just providing information that you are a comedian.

3. Use Professional Imagery

Visuals transmit information about your personality which is not written in the text. The use of professional clothing is also essential to your image. Your target audience will unknowingly judge you through your appearance. Make sure you are well dressed and have a smiling face.

Mark Tse personal website

Image taken from Strikingly user’s website

Using a Professional Bio Template on Strikingly

Strikingly provides a lot of ready-to-use website templates, some of which are perfect for using as a personal website you need to write a bio.

Below are a few bio examples published on websites built on Strikingly.

Rosa Villa personal website

Image taken from Strikingly user’s website

portfolio website for photography

Image taken from Strikingly user’s website

professional freelancer portfolio website

Image taken from Strikingly user’s website

If you also want to create a personal or portfolio website, hop on to Strikingly and sign up. Our templates are responsive and easy to navigate. Our tools are also easy to use. The features offered in our free plan would suffice to make a basic website. Now that you know how to write a website bio, you can start your path of building a great website to showcase your skills and services to your prospects.