It is critical for every business these days to grow its social media presence. When someone hears about your brand, there are two things they search for on the internet before even visiting your office or retail outlet. The first thing they look for is your brand website, and the other is your social media pages.
Many people prefer to look for your business information on your social media accounts instead of your website because they are more familiar with the template of platforms like Facebook, Instagram, or LinkedIn. They are also more used to contacting businesses through social media messaging apps than the contact forms on websites.
Therefore, even if you have a professional website, you must update your brand information on your social media to send your message to the masses.
This pandemic that we have been going through for the past two years has further raised the importance of online presence and digital marketing for businesses. Using social media for business is not a rare skill anymore that only technical people can master. Business owners now create social media accounts to represent their brand independently without hiring a social media marketing manager to do the job.
8 Tips to Grow Your Social Media Presence
Today we will discuss some tips and tactics that can help you improve your social media presence in this day and age.
1. Choose the Right Social Media Platform
The first thing you need to do is choose the most relevant social media platform for your business. It is okay to build your profiles on multiple platforms, but in every case, one specific platform is the most suitable for the kind of products or services you sell.
For example, if you offer human resource or recruitment services, you will better advertise or promote your business on LinkedIn. If you sell consumer products, it will be most convenient to upload your product photos on Instagram or Facebook. If you run a news portal, you can most effectively use Twitter to keep your audience updated.
The ability to choose a platform that’s most suited for your business offerings can take you far ahead of the competition in terms of building your social media presence.
Your audience wants to hear from you regularly. If someone subscribes to your Youtube channel or follows your Facebook page, they want to see updates about your brand or interesting news about your products every other day. If they see no updates coming in, they might even choose to unfollow or subscribe from your social media channel or page.
When growing your social media presence, you need to be careful not to lose the followers you have already built. That’s why you must keep uploading appealing content for your audience daily. If it’s a YouTube channel you’re running, uploading a new video once a week should suffice. But if it’s an Instagram account or a Facebook page, you should preferably make at least one new post every single day.
3. Share Awesome Content
The frequency of uploading content is essential, and it goes hand in hand with the quality of what you upload also matters greatly. If you understand the importance of social media presence, you also realize that you need to post interesting stuff and upload catchy pictures to grab your audience’s attention. If you are running a YouTube channel, your thumbnails and titles need to be appealing enough for your audience to want to click on them and watch the video.
That’s why it is critical to have good content creators working for you to do this job. Many entrepreneurs can produce quality content independently, but they surely need a helping hand to maintain consistency. In that case, you can either hire social media marketing managers or start using an effective social media management tool. Whichever way you use, you need to develop interesting and consistent content to upload on your social media daily. This is by far the most effective way of growing your social media presence.
4. Connect with Social Media Influencers
Social media influencers are people who have a huge following on a particular social media site. For example, if someone has 100,000 followers on Instagram, they can be referred to as an Instagram influencer. Tiktok is another emerging social media app that has many influencers on it with a huge fan following.
When a social media influencer promotes a business or brand, it greatly enhances its social media presence. That’s why when a business connects with or works with a social media influencer, it can reach large audiences at a very low price. These influencers are usually willing to post a brand’s update or advert on their profile to endorse it at a very low price. This is why influencer marketing is a lot cheaper than paid advertising.
As more and more influencers are emerging on different social media platforms, the value of influencer marketing is on the rise. Business owners just need to approach these influencers and negotiate a deal with them that benefits both parties.
5. Use Appropriate Hashtags
Hashtags play a very important role in making social media posts discoverable. Just like keywords are used for search engine optimization, hashtags are used for social media optimization. In other words, hashtags enhance the social media presence of a company’s marketing messages. They allow users to find posts on a certain topic all over a particular social media platform.
There is no one specific way or place to use hashtags. The kind of hashtags you use even depends on the social media site you are using. A general rule of thumb is to identify the most relevant and popular hashtag and keep using it directly in all your posts.
For secondary hashtags, preferably use them at the bottom of each post, or utilize them in the comments or threads underneath the post. This way, the less important or related hashtags do not distract your audience from the main topic of your content, but at the same time, contribute to optimizing your posts in the social media search results.
6. Utilize Paid Advertising
Besides the organic reach that an enhanced social media presence can give, paid advertising has also gained popularity over the past few years. First, we only used to hear about Facebook Ads. Now we have paid ads available on multiple social media platforms.
Paid advertising is an accelerated way of growing your social media presence. You pay to the platform you want to run the ads on, and in return, the platform shows your ad and promotes your page or post to the target audience you select. Suppose you have enough budget available to run paid ads consistently on a selected social media platform for a long period. In that case, it could be a very effective way for you to get a return on your marketing budget.
A good thing about social media paid ads in enhancing your social media presence is that the advertised posts appear in users’ timelines in pretty much the same way as any other post. This means users can engage with the paid ad posts as much as they interact with any other post on the platform. This makes this kind of advertising very effective because it gives you increased engagement from your audience on the ads.
7. Integrate Your Website with Social Media
Having a social media presence is important. Having a website to showcase your business and services is also very important. The best strategy is to build a professional website and then integrate the website with social media. This greatly highlights your social media presence and can be done in many effective ways.
If you build your website on Strikingly, we have three different ways of integrating your site with social media.
You can place social media handles on the bottom of every page or blog post. When your site visitors click on these handles, their own social media accounts will open up, enabling them to share the content on your page or article on their social media profile. This will greatly increase the value of your social media presence.
You can insert part of your social media feed on a section of your web page. This feature allows you to extract the most recent posts from your Facebook, Instagram, or Twitter page and display them on your website. If your site visitors want to view more posts, they can click on the ‘View More’ link at the bottom of this social feed section and be redirected to the social media site.
Strikingly is built with professionalism, beauty in web design, and audience engagement in mind. That’s why when you build a website on Strikingly, you get all these things. Your site visitors can engage with your brand through the integrated social media presence and other user-friendly tools that we offer. Your website looks stunning because of the various appealing website templates we provide you. Lastly, your site looks as good as the one that’s built by a highly professional and experienced web developer, even though you just build it yourself without having to write a single line of code.
So what are you waiting for? Sign up for your free account on Strikingly, and start creating a website for your business today!