A website can do so many things - create a good first impression about a brand, send the company’s message about its products and services, describe the company culture or it could serve as a reliable source of information for repeat visitors. When done right, you can build a successful website through a web page creator without breaking the bank.

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1. Choose the right webpage creator

With a variety of choices available for you when it comes to webpage creator software, how do you make the right decision? This all depends on a few factors including your budget, the type of website you’re creating and the kind of support you expect in case you get stuck during the website building and management process. Getting a free webpage creator might be a great idea for beginners who want to dip their toes in web development but you must create a website with a view that it will grow bigger. Make sure that your website builder can keep up as your business grows in scale.

2. Choose the right template

One of the best things about using an online web page creator is you never really start building a website from scratch. You work off a website template that comes with pre-determined sections where your content can fit. You don’t need to write code to build your site because the framework is already prepared for you.

Having said that, choosing the right template is still important for website success. An easy web page creator such as Strikingly gives you a wide selection of themes that will suit virtually every industry. It also provides you with a certain level of freedom to customize the look and feel of your website, allowing you to switch up color schemes to reflect your branding.

3. Identify the essential integrations you need

Strikingly allows you to expand the functionality of your website through app integrations. Part of building a successful website is deciding on what features your sites should have. Your choice of integrations is influenced by the objectives of the website and what you want users to do in it when it’s up. For instance, if you want them to sign up for a service, you might want to add a contact form that clearly indicates the kind of service they need. You might also want to add an ecommerce section if you’re selling items online or install social media buttons so visitors can follow your social media pages easily.

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4. Add a suitable domain name

While it’s okay to start with a free domain, getting a custom domain can help make your website look professional. Select a domain that effectively describes the kind of service or product you have. Some companies use their brand names, others use a core keyword that describes what they are. Whatever it is you select, make sure that it is easy to read and remember.

5. Customize the look and feel of your site

Finally, it’s important to create a website that visitors can identify as part of your brand. Do not stop at adding content to your template. Customize it by playing around with different layouts, color schemes and font combinations to create a unique looking page. Strikingly lets you add custom color schemes or custom fonts to your website to make your page design coincide with your branding.

There are a lot of different ways to make your website stand out - from the use of high quality visuals to engaging content. Do not be afraid to experiment on different design elements. Continue improving your website long after you’ve launched it by listening to feedback about how you can make your pages better.