If you have a business and you don’t have a web presence, you are missing out on a lot of opportunities for growth. Even with a venture that relies on local foot traffic such as a bakery or cafe, having a bakery website to represent your brand online is critical to your success. For one, an online presence enables you to reach a wider audience - way beyond that of word-of-mouth advertising or any other traditional means of promotion. A well-built website also enables you to cost-effectively expand your operations, and make your products and services more accessible to the general public.
The significance of well-designed bakery websites has never before been so obvious until now, with the pandemic still ongoing in various parts of the world. Having a website lets you expand your business cost-effectively.
1. A bakery website allows you to build another “outlet” without spending as much as if you were to open a second brick and mortar store.
Great bakery website designs enable you to create a new storefront for your business on the web. In this way, you tap into a wider market base and make your products more accessible to people beyond your physical location.
2. Enable online orders to serve more customers
Set up an online store using a bakery website template. Enable customers to place orders online. This will help those who are opting to stay at home during this time to still be able to enjoy your products without having to drive out. Expanding your operations to offer delivery services will also help your business thrive in these challenging times.
Elements of Effective Bakery Web Designs
Make your website a profitable component of your business. With a great website builder like Strikingly, you don’t need to worry about the technicalities of building a website. You can now focus on choosing the right bakery web templates and transforming one into a functional and effective online space for your brand.
Here are a few tips to keep in mind when designing your bakery website:
1. Keep the navigation simple and logical
Your website should be designed with the user experience in mind. Think of how any customer would behave when he lands on your site. He will most likely have come from somewhere - probably a search engine - and is actively looking to buy baked goods, or find out what your hours of operation are if he has been to your physical store. Make these options and information readily available on your site so he doesn’t spend too much time looking for them.
2. Use engaging visuals
Visual cues have the power to whet the appetite. Convert visitors into paying customers by using high resolution images and graphics on your site. Product shots and even a well-produced video of your premises especially if you have a dine-in area will help get users interested in your business.
3. Implement custom colors that are aligned with your brand
If you have been using custom fonts or a specific color scheme on your bakery, you should use the same elements on your website for continuity. Encourage brand recognition and recall by staying consistent with the design elements that you use all over your website and on your social media accounts if any.
4. Connect your social media pages
If your bakery has a presence on various social media platforms, make sure to connect your pages to your website. This is a good way to direct traffic to and from your website. Every time you make any changes to your site, update your socials. Conversely, you may want to add a social stream section to your site to keep your web visitors updated on anything that you upload to your network.
Bakery Website Design Inspiration
Now that you are armed with the right tools and information on building effective bakery websites, the next step is to get inspiration from other successful business websites. Have a look at some of the best food business sites powered by Strikingly.