One of the best ways to create a robust website design is by making it more interactive. An interactive website design serves as the first point of contact for potential customers and sets the tone for their entire experience with your brand. It's essential to ensure your website is more than just a pretty face but a true reflection of your business values and personality.
When you make an interactive website, you allow visitors to engage with your brand meaningfully. They can learn about your products and services, ask questions, and even purchase from their devices. By providing a seamless and enjoyable experience, you can build trust and credibility with visitors, encouraging them to return and even recommend your business to others.
There are tons of ways how you can make a robust online platform. Whether you are designing a website for your business or an online venue, there are many techniques to ensure a functional and captivating website design. One of them is through the use of a website pop-up.
Are you getting curious? Sit back because you are up for a thrilling ride into the world of website pop-ups.
What is Website Pop-up?
A website pop-up is a quirky little surprise that suddenly pops up on a website. A pop-up on website can be used for various purposes, such as promoting a special offer, collecting email addresses, or just plain old advertising. These types of pop-ups used by businesses can either be the life of the party or the uninvited guests that nobody wants to see.
Image taken from Fighting Pretty
A website pop-up is a type of window that typically appears on a business web page. Using pop-up for your website means displaying content or information separate from the main page. Some types of pop-ups are the results of an action taken by the user, such as clicking a button or a link, or by a specific event, such as entering or leaving the page. Website pop-ups display current advertisements, promotional offers, sign-up forms, or other types of content.
Using website pop-up for your website can be very helpful and disruptive. An effective pop-up can smoothly communicate important information or encourage a specific action, such as signing up for a newsletter or purchasing. However, using pop-up for your website excessively can be annoying to users and may negatively impact their experience on a website. As a result, it is essential to use a website pop-up sparingly and in a way that is relevant and non-intrusive to the user.
Types of Pop-up
A website pop-up can vary for every personality or occasion. Effective pop-ups come in all shapes, sizes, and forms, depending on their function. There are different types of pop-ups website owners can use to enhance their online presence. Here are some of the most commonly used pop-up on websites.
1. The Classic Website Pop-Up
Among the types of pop-ups, the classic style is the most famous. This website pop-up is dubbed the OG of website pop-ups. Using pop-up for your website like this includes adding a straightforward ad in a separate window on top of the main content within your online platform.
2. The Floating Website Pop-Up
This website pop-up is like a party crasher. Floating types of pop-ups only partially cover the main content on your online platform. Instead, it hovers around your website page, making its presence known.
3. The Full-Screen Website Pop-Up
Using pop-up for your website under the full-screen style is like becoming the life of the party. A full-screen website pop-up exists to take over the entire screen of an online platform, demanding the full attention of whoever is staring at it. Full-screen pop-ups are among the famous pop-ups perfect for making a big announcement or promoting a sale.
4. The Exit Website Pop-Up
An exit website pop-up can be compared to a last dance on a party night – it only shows up when you're about to leave the website. Using pop-up for your website under the exit category is like an effort to get someone's attention and make a final striking impression.
5. The Scroll Website Pop-Up
This effective pop-up is like an energizer bunny to anyone who dives into your online platform. A scroll-style of website pop-up follows users as they scroll down the page, always ensuring to keep its message in plain view.
Image taken from Pretty Olive Interiors
Advantages of Using Pop-up For Your Website
There are several advantages to using website pop-ups:
1. Increased conversions
Website pop-ups be an effective way of increasing conversions for many businesses. These types of popups promote special offers, collect email addresses for marketing purposes or highlight important information. Using pop-up for your website can be a valuable tool for increasing engagement and conversion rates. For example, a discount or limited-time offer can entice visitors to purchase. Collecting email addresses through a popup can help build relationships with potential customers and lead to future sales.
Additionally, using website popups to direct visitors to key pages on a website can increase the chances of them taking a desired action, such as making a purchase or signing up for a service.
2. Collecting email addresses
A pop-up on website is a powerful tool for managing email addresses and building an email list. Website pop-ups appear at specific times or after certain actions, such as when a visitor has been on the site for a certain amount or when they are about to leave. An effective pop-up offers a special deal, such as a discount or exclusive content, in exchange for an email address of an online visitor. Using pop-up for your website can be more effective for collecting email addresses than traditional methods, such as having a sign-up form on a website's contact page.
Website pop-ups are also customizable, allowing businesses to tailor them to their brand and target audience. By making it easier to collect email addresses, website popups can help companies to build relationships with potential customers and increase the chances of future sales.
3. Boosting engagement
Website pop-ups can be a valuable tool for boosting engagement and keeping visitors on a website for longer. These types of pop-ups can promote special offers, highlight important information, or provide interactive elements such as quizzes or surveys. By capturing a visitor's attention, effective pop-ups can keep them engaged and on the website longer, increasing the chances of them taking a desired action, such as making a purchase or signing up for a newsletter.
Additionally, website popups can be customized to match the style and tone of a website, helping to create a seamless experience for visitors. Using pop-up for your website can also provide valuable information or ask for feedback, further increasing engagement and assisting businesses in building stronger connections with their customers. This way, website popups can be a highly effective tool for boosting engagement and driving business growth.
4. Increased brand exposure
Using pop-up for your website can increase brand exposure and reach new audiences. These effective popups are often designed to be eye-catching and attention-grabbing to anyone who lays their eyes on them. Specific types of pop-ups help capture visitors' attention and keep them on a website for longer. They can also be customized to match a brand's style and tone, helping reinforce a company's brand image and messaging.
Businesses can increase their visibility and reach new audiences by using popups to promote special offers, collect email addresses, or provide valuable information. For example, using pop-up on websites to offer discounts or collect email addresses can help build a database of potential customers for future marketing campaigns.
Website pop-ups can also promote social media channels, further increasing brand exposure and assisting businesses in reaching new audiences through these platforms.
5. Improved user experience
When used correctly, website popups can improve visitors' experience. These types of pop-ups provide valuable information, such as promotional offers or important updates, in a concise and attention-grabbing manner. Doing so can help streamline the user experience and provide visitors with the information they need clearly and effectively.
Additionally, website popups can direct visitors to key pages, improving navigation and making it easier for visitors to find what they are looking for. Effective pop-ups can also provide interactive elements, such as quizzes or surveys, which can be a fun and engaging way for visitors to interact with a website. By improving the user experience, website popups can keep visitors on a website for longer and increase the chances of them taking a desired action, such as making a purchase or signing up for a service.
Image taken from Inspire Organics
Disadvantages of Adding a Pop-up on Website
Though using pop-up on websites brings many benefits to website owners, there are still advantages that can cause significant problems when not given attention. Here are some of them:
1. Annoyance to users
While website pop-ups can be an effective tool for increasing conversions and boosting engagement, they can also annoy users. Website pop-ups that appear too frequently or without reason can be intrusive and disrupt the user experience. Using pop-up for your website that could be better designed or easier to close can frustrate users. A pop-up on website can lead to users leaving a website prematurely or declining to take a desired action, such as making a purchase or providing an email address.
To avoid annoying users, use types of pop-ups sparingly and only for specific purposes, such as promoting special offers or collecting email addresses. Website pop-ups should also be easy to close and not interfere with website navigation.
By avoiding annoyance, website popups can create a positive user experience and increase the chances of a desired outcome, such as a conversion or engagement.
2. Reduced page load speed
Website pop-ups can significantly slow down page load speed, leading to a negative user experience. Using pop-up for your website is often heavy in size and require additional resources to load, thus slowing down the overall speed of the page.
Moreover, website pop-ups can also interfere with the browser's loading process, causing the page to freeze or become unresponsive. A pop-up on website can result in a frustrated user who may leave the site and seek alternative options, leading to a high bounce rate and a decrease in traffic.
To improve page load speed and user satisfaction, minimizing website pop-ups or using more lightweight options that don't compromise performance is essential.
3. Blocked by pop-up blockers
Using pop-up for your website often be blocked by pop-up blockers, which are built-in to many modern browsers or added as a separate browser extension. Website pop-up blockers prevent unwanted popups from appearing on a website, which can be distracting and annoying to users.
When website pop-ups are blocked, they don't display, and the user may not even be aware that they are missing content. This can lead to a negative user experience, as they may need to catch up on important information or calls to action.
To avoid having website pop-ups blocked, use them when necessary and ensure that they are not intrusive and meet the criteria set by website pop-up blockers.
4. Reduced website accessibility
A website pop-up can also reduce website accessibility for some users, particularly those with disabilities. Website pop-ups can interfere with screen readers, making it difficult for visually impaired users to navigate and interact with the site. They can also cause issues for users with motor disabilities who may struggle to close the website pop-up or interact with its contents.
Additionally, website pop-ups can cover important content on the page, making it inaccessible to users until the website pop-up is closed. To ensure that a website is accessible to all users, minimize the use of website pop-ups or implement alternative accessibility-friendly solutions. Doing this can improve the user experience for everyone and increase the website's reach and accessibility to a broader audience.
5. Can affect search engine optimization (SEO)
Website pop-ups can also negatively affect search engine optimization (SEO). Search engines such as Google use page load speed as a ranking factor, and website pop-ups can slow down the speed of a page, resulting in a lower ranking.
Additionally, popups can interfere with the user's ability to access content on the page, negatively impacting the page's relevance for specific keywords and search queries. Search engines may also view these types of popups as intrusive and penalize the website for using them.
To maintain a strong SEO presence, minimizing website pop-ups or using alternative solutions that won't negatively impact the website's ranking and visibility is essential. Improving the user experience and website accessibility can also help to increase organic traffic and improve the website's overall SEO performance.
Image taken from Project Punchline
How to Create a Good Website Pop-up?
Creating a good website pop-up requires careful planning and attention to detail. Here are some tips to help you make an effective pop-up:
1. Define your goal
Defining your goal is the first step in creating a good website pop-up. A clear plan will help you determine the pop-up's purpose, the type of content it should contain, and the optimal timing and placement for it to appear. It's crucial to balance providing valuable information and being intrusive.
For example, a goal could be to increase email sign-ups, promote a new product, or provide important information to the user. Once you have defined your plan, you can create an effective pop-up on website that is relevant, non-intrusive, and effective in achieving your desired outcome. This will ensure that the pop-up on the website enhances the user experience and meets the needs of both the website and its visitors.
2. Make it relevant
Making a website pop-up relevant is essential for creating a good user experience. An appropriate and effective pop-up should be directly related to the page's content or the user's behavior on the site. For example, a pop-up on a website offering a discount on a specific product the user has been viewing is more likely to be well-received than a generic website pop-up offering a discount site-wide. Relevance also extends to the design and content of the effective pop-up on website. The language, images, and overall appearance should align with the website's branding and aesthetic. By creating relevant website pop-ups, you can increase the chances of user engagement and conversions and also improve the overall user experience on the site.
3. Timing is key
Timing is a critical factor in creating an effective website pop-up. By carefully selecting the right moment to display your pop-up, you can increase the chances of it being seen, understood, and acted upon by visitors to your website. This can include timing the effective pop-up to appear after a specific amount of time spent on the site, after scrolling to a certain point, or after a particular action, such as filling out a form. The key is finding the right balance so your pop-up on the website is not seen as intrusive or annoying but as a helpful and relevant addition to the user experience. By paying attention to timing, you can increase the effectiveness of your website pop-ups and drive better results for your business.
Image taken from Zizzle
How to Use a Website Pop-up With Strikingly
Using pop-up for your website has always been possible here at Strikingly. You can smoothly activate a robust website pop-up on your business website or online portfolio by getting a website plan with us. To do this, simply
- Go to your Strikingly website, "Settings."
- Click on "Promotion."
- Select "Pop-Ups."
Image taken from Strikingly
We are currently offering three kinds of website pop-ups for your Strikingly platform. These are Email Form, Announcement, and Age Verification. All of our website pop-ups are also customizable into three different layouts. You can put them in the center of your page, on the left, and the image on the right. Our website pop-ups all support custom text and images, making your pop-ups look more personalized and professional.
Image taken from Neoprene
When a website is visually appealing, easier to navigate, and provides a positive user experience, it can build trust and credibility with potential customers and investors. A website optimized for search engines can improve a company's visibility and ranking, leading to increased traffic and potential sales. When you have a robust website design, meeting the needs of today's competitive online market will be a no-brainer for you.
If you want to know more about how to create a promising online platform, chat with us today, and let's start working together.