Strikingly blog banner image: Create Engaging Social Media Content: Tips and Tricks

Are you making the most of your company's opportunities presented by social media content? Social media content is the lifeblood of your online presence. It's the pulse that keeps your brand alive and relevant in the digital world. From crafting compelling captions to curating visually stunning posts, a well-executed social media content strategy can take your business to new heights. Don't underestimate the power of a well-planned and executed social media content plan - it could be the difference between a mediocre online presence and a thriving one. It's time to take a deep breath, step back, and rethink how you approach your content on social media posts.

What is social media content?

Social media content is the heartbeat of your online presence. The rhythm ensures your brand continues to exist in the digital age and remains relevant. Creating engaging captions and curating visually stunning posts on your content to social media are the keys to connecting with your target audience. Social media content can be used for a plethora of purposes, such as promoting products and services, increasing brand recognition, encouraging customer engagement, and sharing company news and updates.

Social media content can be created and shared by anyone, from businesses to individuals and organizations, on various platforms such as Facebook, Twitter, Instagram, LinkedIn, and more. But, the critical element to creating effective social media content is understanding your audience's pulse and creating content that speaks to them and aligns with your business goals. After all, it's all about connecting with your audience on a personal level and building a relationship with them.

Why is social media content important in your business?

The relevance of social media content to your business is akin to the oxygen that keeps a plant alive. Without it, your brand's online presence withers and dies. Consistently creating and sharing engaging social media content is the key to keeping your brand alive and thriving in the digital world. It's the ultimate tool for increasing brand awareness, reaching a wider audience, and establishing trust and credibility with your target audience, leading to increased customer loyalty.

But that's not all; social media content also serves as a catalyst for driving engagement. Imagine a domino effect where your followers engage with your content. It leads to more visibility, and more visibility leads to more organic reach. More organic reach leads to a sense of community around your brand, making your followers more likely to become customers or advocates for your business.

And let's remember about search engine rankings; social media content can also help improve your website's visibility on search engine results pages. It's a win-win situation because visibility means more traffic, more traffic leads to more conversions, and conversions generate more revenue.

Social content can also be a powerful tool to drive conversions and sales. Share promotional content, such as discounts or special offers, to entice your audience to purchase. Use it to share customer testimonials or success stories to build trust and credibility with potential customers. Social media content is vital to any business's digital strategy; it keeps your brand alive and relevant in the digital world.

At Strikingly, we've got you covered in keeping your website fresh and up-to-date with social content. With our Social Feed section, all you have to do is connect your social media accounts, and voila! The most recent posts from your Facebook, Instagram, and Twitter will automatically appear on your website. No extra effort is required. Talk about a win-win.

Strikingly website landing page

Image taken from Strikingly

Here is how to get things rolling!

1. Go to the editor of your site and click the "Add New Section" button.

2. To access the "Social Feed" feature, go to the "Advanced" tab first.

3. To edit the newly introduced "Social Feed" section, click the "Edit" button.

4. Select the social accounts you wish to connect. You have the option of connecting to either your Facebook page, Instagram account, or Twitter feed.

5. To allow access to your social network posts, either click the "OK" button or the "Authorize" button (If you are not logged in to your social media account, it will ask you to log in).

Strikingly social feed section

Image taken from Strikingly

How to create appealing social media content to promote or market your brand

Do you want to know the secret to create content on social media that will make your brand soar? Look no further! Here are some tried and tested ways to create compelling social media content to promote or market your brand:

  • Know your audience

Understand your target audience and create social content that echoes with them and aligns with your business goals.

Knowing your audience is like having a crystal ball for your business. It allows you to understand their wants, needs, and pain points and create content that speaks directly to them. Producing content that connects with them and aligns with your company's objectives is essential.

Consider this: if you're trying to sell a winter jacket to someone who lives in the tropics, you may have little luck. If, on the other hand, you are aware that your intended customers are people who live in areas with colder temperatures, you can develop material demonstrating how the jacket's warmth and durability make it an essential item for enduring the winter.

Strikingly's custom form section

Image taken from Strikingly

Create a custom form with Strikingly to know who lands on your site and what your visitor wants. Using our custom form allows you to create different form fields that will cater to the survey you want to achieve.

If you understand your target audience, you can develop content addressing them. This strategy increases the likelihood that the material will click with the audience, which will, in turn, lead to more conversions. Because your audience will appreciate the fact that you understand their wants and pain spots, this is also a terrific method to create trust and credibility with them as a whole.

  • Mix it up

Get creative! Mix up the content you share on social media. Text-based posts are great, but incorporating visually stunning images and videos can make your content stand out. Experiment with different types of content; you never know what will catch your audience's attention and take your brand to new heights.

Variety is the spice of life, and it's the same philosophy for social media content. Even though postings based solely on text might be beneficial, elevating the quality of your material by adding visually beautiful photographs and videos is one way to do it. It is the ideal method for keeping your audience interested and engaged while adding a dash of spice to your presence on social media. Incorporating visually stunning images and videos makes your content more engaging and helps showcase your brand in a visually appealing way. It's a great way to break up the monotony of text-based posts and keep your audience enthused.

  • Tell a story

People are likelier to engage with content that evokes an emotion or tells a story. Incorporate storytelling into your content strategy.

Storytelling is the magical ingredient that can turn a bland social media post into a captivating masterpiece. It's the secret sauce that can make your audience laugh, cry, or even feel inspired. By incorporating storytelling into your content strategy, you can create social media content that evokes emotion and connects with your audience on a deeper level.

Storytelling is the x-factor that can take a mediocre social media post and elevate it to a work of art. The magical ingredient can bring your content to life and make it more engaging and relatable to your audience.

But make no mistake; storytelling is not only limited to writing. You can also visually communicate through images, videos, infographics, and more. Add this ingredient in your social media content planning.

  • Quality over quantity

Pay attention to the quality and composition of your images and videos. Poor quality can make your brand appear unprofessional.

When it comes to social media content, quality truly trumps quantity. Sure, you can post a million and one images and videos, but if they're of poor quality, it can make your brand appear unprofessional.

Sometimes you only get one shot to make a good impression, and the same principle applies to your social media content. When creating images and videos, pay attention to the composition, lighting, and overall aesthetic. These minute details can make a big difference in the overall quality of your content.

  • Measure success

Use analytics to measure the success of your content.

It's essential to measure success and use analytics to track your progress. Without it, you're flying blind, and you won't know what's working and what's not. Analytics is the GPS for your social media content strategy; it allows you to navigate and make data-driven decisions.

Treat analytics as your personal scorecard; it gives you an overview of how your content is performing, how many people are engaging with your posts, and how much reach your content is getting. With this information, you can adjust and improve your content strategy to ensure that you're targeting your intended audience with the right message at the right time.

  • Consistency is vital

Businesses can increase their reach and engagement by consistently creating and sharing high-quality content.

Consistency is the key to unlocking the full potential of your content. Just like a well-oiled machine, consistency helps to keep everything running smoothly. You can increase your reach and engagement by regularly creating and sharing high-quality content.

Strikingly's Facebook image cover

Image taken from Strikingly’s Facebook page

  • Be genuine

Be true to your brand and audience; don't try to be someone you're not.

Being authentic is the key to building a loyal following on social media. Authenticity is the foundation for building trust and credibility with your audience. If your audience perceives inauthenticity in your brand, they will quickly lose interest. On the other hand, being true to yourself and your brand allows for a deeper connection with your audience and establishes trust in your messaging. Belief, in turn, leads to increased credibility for your brand.

Imagine social media content as a gathering of friends where people come to connect and share. Just as in a friendship, authenticity is the key to building a stronger bond. If you're not being true to yourself, your audience will sense it and will be less likely to engage with your content.

  • Have fun and be bold

In creating content, it's easy to get caught up in the seriousness of it all. But let's not forget, it's supposed to be fun! Not only is this an opportunity to express yourself and your brand's personality, but it's also a chance to connect with your audience in a more personal and relatable way.

So, don't be afraid to let your personality shine through in your content. Whether through a witty one-liner or a playful pun, adding a touch of humor can make your content more engaging and memorable. It will help your audience see your brand's human side and connect with them.

And don't be afraid to experiment with different types of content. Sure, text-based articles and videos are great, but feel free to branch out and try something new, like a podcast, webinars, live streams, infographics, or even a TikTok challenge. The possibilities are endless!

By experimenting with different types of content, you'll not only have more fun creating it, but you'll also have a better chance of appealing to a broader range of audience. And who knows, you might even discover a new content format that your audience loves.

Social Media content that stood out on various platforms

  • On Facebook, a company called "Peloton" shared a user-generated video of a mother who lost 100 pounds using their exercise equipment. The footage was heartwarming and relatable, and it received over 20,000 views, 1,500 likes, and 600 shares.
  • On Instagram, a fashion brand called "Outdoor Voices" shared images featuring a diverse range of models wearing their activewear. The images were visually stunning, and the brand received over 15,000 likes and 500 comments.

Outdoor voices outdoor clothing models

Image taken from Outdoor Voices

Having a robust online presence and interacting with your target audience is imperative. One of the best ways to do this is to create social media content that is both entertaining and relevant. You can produce content that not only differentiates you from the other brands in your space but also makes a long-lasting impression on the people who follow you if you stay up to date on the trends and best practices.