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Are you looking for ways to make your customers happy? It’s easier than you might think. Customer happiness is one of the key ingredients to a successful business.

After all, happy customers are more likely to come back and recommend you to others, which can help to grow your business. Some ways to make your customers happy include developing a customer-centric mindset, providing excellent customer service, creating loyalty programs, etc.

With a few simple changes, you can make your customers feel valued and appreciated and, in turn, ensure your business's success. Read on to discover the ten best ways to make your customers happy.

What Is Customer Happiness?

Customer happiness is a concept that has been gaining traction in the business world. Businesses are prioritizing creating a positive customer experience to foster loyalty and satisfaction.

Companies should also strive to provide a seamless, enjoyable customer experience from start to finish. This includes providing helpful customer service, offering quality products, and creating a supportive environment.

The goal of customer happiness is to ensure that customers are as satisfied with their purchases. This can lead to higher customer loyalty and a greater likelihood of customers returning to a business.

Ultimately, when customers are happy, businesses are happy too. Therefore, focus on customer happiness by creating an exceptional customer experience.

What Is the Importance of Making Your Customers Happy?

The importance of making your customers happy cannot be overstated. Happy customers are the cornerstone of any successful business.

Not only do satisfied customers come back, but they also tell their friends, family, and colleagues about their positive experiences. This can lead to an ever-growing customer base and more sales.

Customer happiness also leads to increased customer retention and loyalty, saving businesses money in the long run. After all, it's cheaper to keep an existing customer than to find a new one.

In short, the goal is to make customers feel valued and appreciated and ensure they have a great experience every time they interact with your brand.

10 Best Tips to Make Happy Customers

Customer happiness is essential for any business to thrive. Happy customers are the lifeblood of your business, providing you with referrals, repeat purchases, and positive reviews that will help you grow.

But how do you make sure your customers are happy? This section discusses the tips to make happy customers. These include:

1. Listen to Them

Listening is an underrated skill that can make a massive difference to your business. To deliver an excellent customer experience, you must first understand your customers' needs and desires.

You can know all this by just listening to their feedback. Keep track of your customers’ feedback by setting up an online customer feedback system, such as a survey or a forum.

Make it easy for customers to leave feedback by including a link in your welcome email. You can also add a feedback button on your marketing channel, such as your Strikingly website, and allow comments on social media pages.

However, listening to your customer can be challenging when dealing with a constantly growing audience base.

2. Offer Exceptional Customer Service

There are several ways to offer exceptional customer service, such as offering great customer support to exceeding your customers’ expectations. This can include;

  • Sending a handwritten note with a product
  • Offering to replace a damaged product for free, etc.

You can also create a Facebook, WhatsApp, etc. group where customers can ask questions, get feedback, and interact with you.

Additionally, you can set up a live chat feature or phone number on your Strikingly website to provide instant customer support. All these make it easy to communicate with your team.

Strikingly Live Chat

Image taken from Strikingly Product

3. Create Loyalty Programs

A loyalty program encourages customers to return and shop with you again while rewarding their purchases. Customers want to feel appreciated, and a loyalty program gives them that feeling.

There are many ways to create a loyalty program, including creating a points system, offering rewards, or creating a VIP program. You can tie your loyalty program into your email marketing campaigns or social media posts. You can also create an email form where customers can sign up for your loyalty program.

4. Make It Easy for Customers to Get in Touch

Another easy way to make happy customers is to make it easy for customers to get in touch with your business. Providing a way for your customers to quickly and easily contact you, either by email or phone, is essential. This includes setting up a contact form on your website and providing contact information in your website’s footer and social media posts.

A dedicated phone number for your business, such as a customer service line, is also a good idea. This makes you easily accessible to both customers and prospects.

Contact Us Page

Image taken from Strikingly User Website

5. Make Their Experience Personal

To have happy customers, you must make every aspect of your business personal. Customers want to interact with friendly, warm, and helpful people. Therefore, you should ensure that every aspect of your business, from the help desk to the marketing team, approaches people warmly and respectfully.

By creating an invaluable human experience, you’ll start great relationships with existing and future customers.

6. Invest in Customer Feedback

When you invest in customer feedback, you’re setting up opportunities for customers to provide honest feedback about your products and services.

There are several ways to collect customer feedback. You can ask customers to leave reviews on your Strikingly website or social media pages. You can also ask your customers to take short surveys and say what they think of your products, customer service, and more. You can do this through email, online surveys, etc.

7. Be Transparent

Customers appreciate honesty and openness. This is why it's essential to be transparent about your products, shipping, processing times, and return policies. You should also be transparent about your company values and mission.

You can do this by adding a mission statement to your Strikingly website. Alternatively, you can add a link with a more detailed mission statement, terms of service, and other important information on your social media.

8. Value Consistency

People pay for value, and this doesn't only apply to products. You should ensure that every aspect of your business offers value to customers if you want to succeed.

Customers also want value consistency in every area of their shopping experience. This includes the quality of your products, shipping and processing times, and even marketing efforts and ads.

Once you find a way to provide consistent value, you’ll build a customer base that trusts your brand and products. This starts with creating a brand identity and sticking to it across your marketing efforts. You can set up a style guide to help you create consistent branding.

You should also work on your employees by empowering them with cohesive standards, values, and guidelines for interacting with clients.

9. Show Your Appreciation

Showing gratitude helps build happy customers. There are many ways to show appreciation, such as setting up a rewards program, offering special discounts, or hosting high-value giveaways on social media channels.

You can also set up a VIP program for your best customers, allowing them to access special discounts, plans, products, and more.

10. Commit to Innovation

Finally, customers like associating themselves with brands constantly innovating and improving their products. Innovativeness shows that you care about providing the best experience while keeping your customers updated on your industry's latest and greatest products.

You can make the innovation process more interesting by setting up a beta test program to test new products and features with your customers.

How to Use the Strikingly Product Reviews Feature to Enhance Customer Happiness

Adding the “Product Reviews” feature is a great way to make your customers happy. It allows customers to provide feedback on the products they purchase from your online shopping website.

It also shows that you care about what your customers think and are open to feedback. In turn, it can help you build trust and loyalty with your customers, which leads to happy customers and more sales.

The best part about the "Product Reviews" feature is that it allows you to choose the reviews to display for every product. However, note that the “Product Reviews” feature is only available for Pro users and above.

How to Enable the Product Reviews Feature

1. Go to "Store" then "Product Reviews."

 Product Reviews Section

Image taken from Strikingly Product

2. Click “Enable Product Reviews”

After enabling the feature, the Strikingly website system automatically sends an email to a customer seven days after order fulfillment. The email sent to the customer requests them to write a review about the product. Each time a customer submits a review, you'll get an email notification.

Product Reviews Display Section

Image taken from Strikingly Product

All new reviews will appear under the "Pending" list. You can decide to reject or approve them. Your online store will only show the approved reviews.


There’s a saying, 'A happy customer is a customer for life.' While that may not be 100% accurate, it's close enough to be true. Happy customers are more likely to recommend you and return in the future, which is why making them happy is essential.

As much as making customers happy can feel daunting, you have no option but to do it. This guide to happy customers offers the best tips that can help ensure your customers are happy. If you implement them correctly, you're in for a big business win.