Today's web users demand professional-looking and easy-to-navigate websites. And farmers' websites are no exception. You might wonder why you need a website for your farm produce, but the reality is that having a website can give you global visibility. But how do you achieve good farmers market design, and why is it important? The days of just designing anyhow websites are long gone. Users today expect well-designed and stunning websites and will equate yours to the best.
It's almost impossible to run a company or even local small businesses without web features or presence in an environment where everybody spends most of their waking hours online. With customers relying on the social media feed to make purchasing decisions these days, from shop locations and operating hours to product orders and feedback, it's time to learn how to create a good farmers market website.
A farmers market website with a bad design that is not updated regularly can harm or weaken a company's brand and credibility, repel potential customers, and eventually impede business success. A good farmers market website, on the other hand, will help you develop your brand, instill trust in potential clients, make it easier for people to find you, and generate new business.
Are you ready to take your farming business to the next level? In this guide, we’ll discuss how you can create your farmer website. Let’s get started!
Good Farmers Website Website Design Principles
Every website a user visits is immediately compared to the previous great experience they had online. Whether you're selling tomatoes or anything, customers are looking for the best experience, and this will be based on what they understood. Internet users are task-oriented and know what they want to accomplish; adding so many other items will confuse them.
You need to give the customer a sense of power. When you visit a website, you need the comfort that comes from prior knowledge. Check some good farmers market website examples online, and you will see that, even if you've never used the site before, you are still able to figure out how to use them. It's mentally exhausting for people to feel lost while surfing your page, and this might cause them to leave your page angrily.
- Your value proposition should be clear and obvious
Your consumers should easily understand who you are and what you do. Consumers usually search for a clear value proposition when they’re on your website. You might wonder what a value proposition is - this is a statement that clearly explains your products and why people should buy from you.
It's great if you have a name and great graphics, but if the value proposition is scattered all over the place, it'll be challenging for someone visiting the platform to grasp what you do. A great way to add a value proposition to your website is
- Keep it up to date.
Change isn't something that scares internet users. However, in the past, people disliked change because it was disturbing. Today, change is now something we are constantly aware of – applications on your phone are updated continuously, and websites change. However, don't make changes just to make changes – people can pick up on that quickly. Make changes that will be valuable to your visitors- whether updating the information about your farm produce and more.
- Have a pleasing appearance
Aesthetics are also crucial, and the farmers' brand identity must shine through and be mirrored in the farmers market website, for example, through font choice, color, and imagery. When you speak to customers, regardless of their age, they value pleasing aesthetics.
They can spot a poor farmers market website from a mile away. People used to put up with a lot, but now their surroundings are significant. Imagery is a critical component to achieving the aesthetic that your website needs.
Six farmers market website design pointers
- Inquire of your audience
Never say you know what your target audience wants because there's a good chance you'll be wrong. Ensure you understand your targeted audience before you proceed to build your farm website design. It’ll help avoid creating a website for the wrong audience, which can negatively affect your brand.
- Make your farmers market website mobile-friendly
It makes no difference if you have the best website in the world if it looks great on a laptop but wrong on a smartphone. People would lose interest in the project.
- Make care not to stand out too much.
There are so many farmers market websites, but being one of a kind can be a wonderful thing. However, consider whether there is a reason why others haven't done anything similar. Don't be unique for the sake of being unique.
- The work of a website is never completed.
Don't just create your farmer market website and then abandon it. People will get bored if the site is not updated regularly because technology is constantly changing. This is especially true in the case of a news segment. Maybe you have a blog on your farmer’s website. Ensure you update it regularly so that people can keep visiting your website.
- Don't jeopardize the mother brand's reputation.
You are, first and foremost, a farm activity. Lead with that; everything else flows from and is influenced by it. Never jeopardize your brand reputation. Be sincere and honest in your dealings, and try to avoid disappointment.
Be very straightforward about what you're doing; if a potential customer visits your site can't seem to figure it out in a few seconds, they'll probably leave.
- Make your website user-friendly.
Allow people to navigate from one page to the next. The fewer dead ends you’ve on your site, the more time visitors will have on your platform and, as a result, the more time they will spend there.
How to Optimize Your Farmer Market Website for Search Engines?
Google can be compared to an index of the world's largest book, but you must give it a chance to understand your website before it can be included in its search results. Consider what keywords and phrases web users might use to find you and what services your company offers – these should be unique and targeted.
This implies that you must be an expert on a subject and produce important content to such keywords. If you own a farm shop in Warwickshire, for example, you could include a recipe in a blog post that contains phrases like "farm shop" and "Warwickshire ale." Keywords can be used on the website.
Try and give consumers a reason to visit your website again and again – such as holidays, exclusive deals, or new images – and use social media to guide them there.
Once you can get other specialist websites to list you as an expert on something, such as a local Chamber of Commerce, it will help you climb the rankings. The best links come from government websites.
Google Webmaster Tools is a free online application that analyses your website and tells you what's wrong with it. It's a great place to start and is simple to use.
Remember to provide the appropriate content to the right individual at the proper time. You have a solid website plan if you can do that.
Should you handle your SEO?
Don't worry. Most SEO experts aren't aware of all of the hundreds of variables that contribute to a farmer market website’s success. Some main indicators are self-evident and vital.
Be mindful that there are many self-help books and so-called "SEO experts" out there who aren't what they claim to be. Understanding the fundamentals will give you a leg up, and you can still employ a reliable SEO professional to handle your SEO or provide strategy advice.
What you should do before proceeding to create your farmer market website using Strikingly
You can’t start to build your farmers market website without having any underlying plans. This section will discuss what you need to do before you start creating your website.
1. Determine the goal of your website.
The first step in learning how to make your farmers market website is to determine why you want to make one in the first place. Business websites can serve various purposes, ranging from offering general information about your business and goods to acting as an eCommerce portal where consumers can buy directly from you, which will influence your site’s content and layout.
Note: don't make tourists guess whether your company is precisely what they're looking for; your homepage should be able to state what you can do for them explicitly.
2. Decide on a website creator.
You don't need technical knowledge of creating a great farmers market website to use a website builder. The framework makes the project more accessible by giving you a prototype to concentrate on deciding what kind of content should go where on the web.
Even if you have a free account, a good platform will give you some versatility in customizing your site. For example, Strikingly provides a large selection of models tailored to various industries. Even with a free account, business owners can customize to some extent - changing color schemes and experimenting with typefaces are permitted.
3. Make your stuff.
Now that you have a good understanding of your site's purpose and a basic website structure in place, the next step is to build content for it. In general, you should clearly articulate your farmer market website’s goals and a call to action. You'll also need to provide contact details, such as hours of operation and physical address.
You may also have a section about your company, how it was made, and the people who created it to help visitors connect with your brand. A logo will also give the website a more professional appearance. Always test the farm website design before releasing it to the public.
Some sites to get inspiration from
How to build a farmer's website with Strikingly?
Now that you’ve understood your business goals and you’ve chosen one of the best website-building platforms, it’s time to start building that excellent website that will entice your potential audience.
Strikingly is a website that you can easily navigate when creating your website without any hassle. You need to register to get started and access all the fantastic features on the site. It takes just a few minutes, and you're finished. You will enter your name, password, and email address.
Once you have submitted your details, you’ll be logged in automatically, and you can now have access to a lot of awesome templates that you can use to create your farmer market website.
It takes some thought and preparation to create a business website, but it doesn't have to be expensive. This step-by-step tutorial will teach you how to make a website for free.
You need to choose a template that best describes your business goals. So you can choose from templates under the business tab. After that, you can proceed to start editing your farmers market website template to suit your preference.
Using the Strikingly editor, you can add a lot of excellent features to your farmer’s website. You can add a gallery that shows all our farm produce so that your customers can see them without any hassle. If you plan to have an online store for your farm produce, you can click the “Add Store” link to get started.
Additionally, you can add new sections to your farmer’s website by clicking the “Add New Section” button. Here, you can add a contact page to allow your potential customers to reach out to you. If you would like to include a blog on your website, Strikingly has got you covered. Click on the “Blog” link, and you can start adding posts to your website to keep visitors engaged.
Be sure to test your website before publishing it once you've finished adding all of the material. The website editor on Strikingly allows you to preview the site and saves any improvements you make to your draft, so you don't lose your job. Examine the entire website as though you were a tourist, and discuss any navigational or accessibility problems while still in the early stage. Go ahead and post your website until you're sure everything is in order.
Ready to start building a website for your business? Create a Strikingly account today!