Are you aware of your market value? It is worth your skills and expertise in the job market. Knowing your market value is crucial as it affects your finances and career growth. In this article, we will discuss what is market value, how to calculate it, and strategies to increase it. We will also highlight some mistakes to avoid while maximizing your market value. Lastly, we will show you how Strikingly can help build your professional image.

What Is Market Value?

Market value refers to the current price at which an asset or service can be sold in a financial market. In the job market, it means the worth of your skills and experience compared to others in the same industry or job function.

The Importance of Knowing Your Market Value

Knowing your market value helps you negotiate better salaries and benefits when applying for a new job or during performance reviews. It also helps you understand where you stand regarding industry standards and identify areas for improvement.

How Market Value Affects Your Finances

Your market value affects your earning potential, which impacts your financial stability and growth opportunities. Employers are willing to pay more for skilled professionals who bring unique selling points (USPs) to their organizations.

Using Strikingly to Build Your Professional Image

Strikingly is a website builder that helps professionals create an online presence that effectively showcases their skills and expertise. It offers customizable templates that make it easy for anyone to create a professional-looking website without coding knowledge.

Some benefits of using Strikingly include the following:

  • Creating a personal brand that highlights your USPs.
  • Showcasing your portfolio and work experience.
  • Establishing thought leadership through blogs or articles.
  • Networking with other professionals in your field.

Knowing your market value is crucial for career growth and financial stability. Using Strikingly can help build a professional image that enhances your market value. In the next sections, we will discuss factors that affect market value, how to calculate it, and strategies to increase it.

Factors that Affect Market Value

Market value is a crucial aspect of any financial market. It is the price at which an asset or service can be sold. Several factors affect market value, including education and experience, industry and job function, geographic location, and certification and licensure.

A. Education and Experience

Education and experience are two major factors that impact market value. The more education and experience one has, the higher their market value. It is because education provides individuals with valuable knowledge, skills, and expertise in the job market.

For instance, a person with a master's degree in finance will have a higher market value than someone with a bachelor's degree. Similarly, an individual with five years of work experience will be more valuable to employers than someone who has just started their career.

B. Industry and Job Function

The industry in which one works also significantly determines their market value. Different industries have varying levels of demand for certain skills and expertise.

For example, an IT professional may have a higher market value than someone working in retail sales because there is greater demand for IT professionals in today's technology-driven world.

Similarly, different job functions within an industry may also impact one's market value. For instance, a software engineer may have a higher market value than someone working as an administrative assistant within the same company.

C. Geographic Location

Geographic location is another factor that affects one's market value. The cost of living varies from place to place, meaning salaries also differ depending on where you live.

For example, someone living in New York City may earn more than someone living in rural Montana due to differences in the cost of living between these two locations.

D. The Impact of Certification and Licensure

Certification and licensure can also significantly impact one's market value. These credentials indicate that an individual has met specific standards of knowledge and expertise within their field.

For example, a certified public accountant (CPA) will have a higher market value than someone without this certification, as it demonstrates their expertise in accounting and financial management.

Image taken from Strikingly

How to Calculate Market Value

Knowing your market value is essential in determining your worth in the financial market. It helps you understand how much you should earn based on your education, experience, and industry standards. Here are some steps to calculate your market value:

1. Researching Industry Salaries and Compensation Packages

To determine your market value, it's crucial to research industry salaries and compensation packages. This information can be found on job search websites such as Glassdoor or Indeed. You can also ask colleagues or mentors in your industry for insight.

Some key factors to consider when researching salaries include job title, location, and years of experience. These factors can significantly impact how much you should be earning.

2. Understanding Your Unique Selling Point (USP)

Your unique selling point (USP) sets you apart from others in your field. A particular skill set, experience level, or even personality traits make you stand out.

Understanding your USP is critical when calculating your market value because it helps determine what makes you valuable to potential employers.

3. Creating A Compelling Value Proposition

Once you've identified your USP, creating a compelling value proposition is essential to showcase why you're worth hiring or promoting.

Your value proposition should highlight the benefits of hiring or promoting you over someone with similar qualifications. It could include specific achievements or results that demonstrate your skills and abilities.

4. Using Strikingly to Showcase Your Brand and Skills

Strikingly is an excellent tool for online showcasing your brand and skills. You can create a professional website highlighting your achievements, skills, and experience.

Using Strikingly allows potential employers or clients to see what makes you unique and why they should choose you over someone else.

Calculating your market value involves the following:

  • Researching industry salaries and compensation packages.
  • Understanding your USP.
  • Creating a compelling value proposition.
  • Using Strikingly to showcase your brand and skills.

By following these steps, you'll be better equipped to negotiate higher salaries and benefits and maximize your earning potential.

Some additional tips to consider include:

  • Keep track of your accomplishments and achievements so you can use them to negotiate higher salaries or promotions.
  • Attend industry events and conferences to stay up-to-date on your field's latest trends and developments.
  • Network with colleagues, mentors, and other professionals in your industry to build relationships that can help you advance your career.

Image taken from Strikingly user

Strategies to Increase Your Market Value

Investing in your education and training is one of the most effective ways to increase your market value. You can position yourself as an expert by continuously learning new skills and staying up-to-date with industry trends. It makes you more valuable to current employers and opens up opportunities for higher-paying jobs.

1. Networking

Building a strong professional network is another key strategy for increasing your market value. By connecting with other professionals in your industry, you can gain valuable insights and learn about new job opportunities. Networking also helps you establish yourself as a thought leader and build credibility within your field.

2. Leveraging Your USP

Leveraging your unique selling point (USP) is crucial when negotiating higher salaries and benefits. By highlighting what differentiates you from other candidates, you can demonstrate why you are worth more than the average market price for someone in your position. It could be anything from a specialized skill set to extensive experience working in a particular industry.

3. Strikingly For Thought Leadership & Credibility

Using Strikingly to establish thought leadership and credibility is another effective way to increase your market value. Strikingly allows you to showcase your skills, experience, and accomplishments in a visually appealing way that captures the attention of potential employers or clients. By creating an impressive online presence, you can position yourself as an expert in your field and make it easier for others to find you.

Some additional strategies for increasing your market value include:

  • Developing strong, soft skills such as communication, teamwork, and emotional intelligence.
  • Seeking out certifications or licenses that are highly valued within your industry.
  • Staying up-to-date with technological advancements that are relevant to your job function.
  • Taking on leadership roles within professional organizations or volunteer groups.

Image taken from Strikingly user

Maximizing Your Market Value: Mistakes to Avoid

When it comes to maximizing your market value, there are certain mistakes you need to avoid to stay competitive and relevant in the financial market. Here are some common pitfalls that can negatively impact your market value:

1. Overvaluing Your Worth

While knowing your worth is important, overvaluing yourself can lead to disappointment and missed opportunities. Make sure you do your research and have a realistic understanding of the industry standards for salaries and compensation packages.

  • Don't let ego cloud your judgment when negotiating salaries or benefits.
  • Be open to feedback and constructive criticism from colleagues or mentors.
  • Understand that market value is not just about what you bring to the table but also how you fit into the larger picture of the company or industry.

2. Failing to Stay Current with Industry Trends and Technological Advancements

The financial market constantly evolves, and failing to keep up with new trends and technologies can quickly make you irrelevant. Ensure you are always learning and adapting to stay ahead of the curve.

  • Attend conferences, workshops, or seminars related to your industry.
  • Follow thought leaders on social media platforms like LinkedIn or Twitter.
  • Stay up-to-date on new software or tools that streamline processes or increase productivity.

3. Ignoring Soft Skills and Emotional Intelligence

While technical skills are necessary, soft skills like communication, leadership, and emotional intelligence are equally valuable in today's job market. Ignoring these skills can limit your potential for growth and advancement.

  • Practice active listening when communicating with colleagues or clients.
  • Develop leadership qualities by taking on more responsibility or mentoring others.
  • Improve emotional intelligence by being self-aware of your emotions and others'.

4. Not Leveraging Strikingly's Tools to Build a Personal Brand

Strikingly offers powerful tools for building a professional online presence that can showcase your skills and expertise to potential employers or clients. Not taking advantage of these tools can limit visibility and hinder market value.

  • Use Strikingly to create a professional website highlighting your portfolio, skills, and experience.
  • Utilize Strikingly's blogging platform to establish thought leadership and credibility in your industry.
  • Take advantage of Strikingly's SEO optimization features to increase your online visibility and reach.

By avoiding these common mistakes, you can maximize your market value and stay competitive in the financial market. Stay current, be open-minded, and leverage the tools to build a strong personal brand.

Image taken from Strikingly user

The Importance of Regularly Assessing Your Market Value

In today's ever-changing financial market, staying on top of your game and knowing your worth is essential. Regularly assessing your market value can help you stay competitive and relevant. Here are some reasons why keeping tabs on your market value is crucial:

1. The Impact of Inflation and Changing Economic Conditions.

Inflation and changing economic conditions can significantly affect the market price for goods and services, including salaries and compensation packages. Keeping track of these changes is essential to ensure you're not undervalued or overvalued in the job market.

2. The Value of Continuous Self-Evaluation and Reassessment.

Continuous self-evaluation and reassessment are vital in determining your strengths, weaknesses, opportunities, and threats (SWOT analysis). This process helps you identify areas for improvement, set realistic career goals, and make informed decisions about career moves.

3. Using Strikingly to Showcase Your Professional Growth and Development.

Strikingly is an excellent platform for showcasing your professional growth and development. You can create a personal website highlighting your skills, achievements, certifications, awards, publications, projects, testimonials from clients or colleagues, etc. This online presence can help you stand out from other candidates when applying for jobs or seeking new clients.

Some tips for using Strikingly effectively include:

  • Choose a professional-looking template that reflects your brand identity.
  • Use high-quality images that showcase your work or personality.
  • Write compelling copy highlighting your unique selling proposition (USP).
  • Include links to relevant social media profiles or online portfolios.
  • Update your website regularly with fresh content.

3. Building Career Longevity Through Consistent Market Value Assessment.

Consistent market value assessment is crucial in building career longevity. By staying up-to-date with industry trends and technological advancements while continuously improving yourself through education and training, you can remain relevant and valuable to employers or clients.

It's also essential to leverage your USP to negotiate higher salaries and benefits, build a strong professional network, and establish thought leadership and credibility in your field.


Knowing your market value is crucial for financial success and professional growth. It impacts your income, benefits, and overall career opportunities. Avoid common mistakes like overvaluing yourself or ignoring soft skills. Invest in education, build a strong professional network, and leverage your unique selling point (USP) to negotiate higher salaries and benefits. Research industry salaries and compensation packages, create a compelling value proposition and use tools like Strikingly to enhance your professional visibility. Keep your content accurate, visually appealing, and up-to-date. You can establish career longevity and financial stability by assessing and maintaining your market value. Your market value is not fixed but can increase over time with the right strategies and tools.