Coming up with a free website design that is also engaging and physically attractive is one of the toughest challenges that people in the creative professions have to face. There’s a constant pressure to do well due to the nature of their work. They may not be experts in website design but they are supposed to know what looks good so it only makes sense that this knowledge extends to their professional site.
Create a plan
You need to come up with a plan before starting any design project. This holds true with website building. Define your website’s objectives and identify your target audience. A good understanding of your buyer’s journey and the direction you want to take your users when they land on your site is important at this point. Once you’ve mapped out a plan for your site, getting free website design software is next.
Get a website builder
When it comes to setting up a site, you have two major options: do it yourself with a website builder or get it professionally made by a web designer. Your choice depends on your budget as well as the time you can allot for this project among other things. Going for a professional website developer is a logical choice if you want to create a professional-looking and highly customized site and you don’t have the technical skills to do so. On the other hand, if you don’t have the budget to spend on professional services, you can do your website design free using a website builder.
Strikingly is a website builder that enables you to build a website even when you don’t have the relevant technical skills. It has an expansive collection of site templates to get you started on creating a free website design that will suit your digital marketing objectives.
Adhere to web standards
One of the most important website design tips that you should remember is to stay true to web design standards. When you’re in the creative profession, it’s easy to feel the pressure of creating an aesthetically pleasing website rather than a functional one. But it’s important to strike a balance between building a creative website and something that visitors will find easy to use. Make sure your website follows certain prototypical standards such as consistent branding across all pages, main navigation located at the top of the screen, a homepage that contains the main proposition or call to action and contact information. These are elements that users generally look at in the websites they visit.
Keep it simple
When in doubt, go minimalist. Keep website designing free from complicated elements and focus on creating a clean layout for your site. Visual complexity has been found to be negatively correlated with website appeal. The more you make your site too complicated and fancy, the less users are likely to browse through it. Simplifying the design is also recommended to ensure your pages load quickly.
Content formatting is also important
When you create website designs free, formatting content is another element you need to think about. Many designers tend to overlook this area but it’s actually the most important thing on the site. Content frames your sales pitch. It is what your visitors consume. You have to make your content engaging and easy for readers to digest. Format your content according to a typical user’s consumption habit to make it more impactful. For instance, always include headings to break text-heavy content. Rarely will you find readers who would actually go through every word on your page. Most of them are skimmers so make your headings count. It’s also a good idea to include visuals to make your material more appealing. The right choice of fonts is also crucial to readability so while you want to go for the most creative looking type, consider how the typical user will view your content especially when he or she uses a smaller screen such as a mobile device.