In 1324, someone gave away so much gold that it caused inflation in the economies of the entire Middle East. For ten straight years. That was Mansa Musa, the richest man that ever lived, when he went on a pilgrimage to Mecca. He was reportedly worth over 400 billion US Dollars in today's currency. His empire experienced great agricultural success and controlled many gold and salt mines. Gold was one of his major income sources.

We cannot tell the exact market value of the gold Mansa Musa gave away at Mecca. At the time, gold was not a standard of measurement. Also, currencies were valued differently across kingdoms and empires. There was no uniform currency for the financial market. Today, we have more stable and universal standards of measurement. This means a business or individual can evaluate their products' and assets' market value.

To practice efficient entrepreneurship in the twenty-first century, you need to know the numbers in your business. We will discuss how to calculate market value for your company and products and how market price affects your business.

The Basics of Market Value

First, what is market value? Simply put, it measures how much a financial asset (like stock, property, or product) is worth in the market. It is the price at which a product or asset would trade in a competitive financial market. In other words, it is the price at which a buyer and seller agree to a transaction.

You can use market value to calculate the value of a company, a product, or other assets. To calculate market value, you should consider certain factors. Supply and demand, the product or asset's condition and location, and comparable sales or transactions in the market are some of them. These factors can also vary depending on the industry you are operating in. The market price of a stock, for example, is determined by the supply and demand in the financial market. In real estate, the market value is determined by comparing the subject property to similar properties recently sold in the area.


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Let us analyze the factors that affect the market value of a product, asset, or company.

Factors to Consider in Determining Market Value

  • Earnings/Utility
  • Sales
  • Growth
  • Risk
  • Management
  • Industry Comparison
  • Economic Indicators

Let us examine each of these factors. Note that these factors can apply when calculating the market value for companies, equity, or a product. While they may apply differently, their principles are fundamentally the same.

  • Earnings/Utility

A company's earnings, or ability to generate profits, is one of the most critical factors in determining its market value. This is because earnings ultimately determine the company's ability to generate cash flow. Companies need a steady cash flow to pay dividends, create fund expansion, and service debt. Thus, the lower a company can meet its own needs, the fewer investors can trust them. Similarly, the usefulness of a product typically determines its market value. The more valuable it is, the more people demand it. The higher the demand for it, the higher the likelihood of a high market value. A very useful product will likely cost more than one without use.

  • Sales

Sales, or revenue, is another crucial factor in determining market value. Your sales volume shows the demand for your company's products or services. Therefore, your company's ability to generate revenue and profits shows its profitability.


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  • Growth

The growth rate of your company's earnings and sales is also important in determining market value. Companies that are growing rapidly are generally considered more valuable than those that are not. They have greater potential for future profits. In the same vein, a product has a higher market value if it grows on the market. You know a product is growing when its demand consistently rises and when more units of it can be sold.

  • Risk

The level of risk associated with your company's operations or the production and distribution of your product is essential in determining market value. When assessing the risk of an investment in a company, investors typically consider both the potential return and the likelihood of losing money. Your customers will also be willing to pay more if they know it's riskier to produce what you sell.

The higher the risk, the higher the potential return, and the higher the probability of losing money. As a result, investors and customers balance the potential returns against the risks when determining the market value of an asset. In other words, they ask themselves, "is the risk of getting this product worth the amount I am getting it for?" If your company operates in a high-risk industry, you will tend to command a lower market value than those that operate in more stable industries, such as utilities or consumer goods.

  • Management

The quality of your management team also determines your market value. Good management can lead to efficient operations, effective decision-making, and strong strategic planning. These can result in higher profits, growth, and a lower risk for the company.

On the other hand, poor management can lead to mismanagement of resources, poor decision-making, and a lack of strategic direction. These results are lower profits, financial losses, and a higher risk for the company. Investors prefer companies led by strong, experienced management teams with proven track records of creating shareholder value.

  • Industry Comparison

Your company's market value can also be determined by comparing its financial metrics (earnings, sales, etc.) to those of other companies in the same industry. Different industries can have varying levels of risk and volatility, and in turn, market value. You must therefore understand the industry dynamics when evaluating an investment opportunity.

For example, the technology industry is known for its rapid pace of change and innovation. These lead to high potential returns but also high levels of risk. In contrast, the utility industry is known for its stability and steady cash flows, which can lead to lower levels of risk.

  • Economic Indicators

The overall economic conditions also play a role in determining your company's market value. In a recession, for example, your company is more likely to have a lower market value because of the reduced earnings and sales. Here are some economic indicators you should note:

  • Gross Domestic Product (GDP): measures the total value of goods and services produced in a country.
  • Consumer Price Index (CPI): measures changes in the prices of consumer goods and services.
  • Unemployment Rate: measures the percentage of the labor force that is unemployed.
  • Interest Rates: measures the cost of borrowing money.
  • Consumer Confidence Index: measures the level of consumer confidence in the economy.


How to Calculate the Market Price of any Asset

Generally, you can get a rough estimate of the market value of a product or asset with a simple calculation. First, you determine the current market price. Next, multiply it by the total number of shares or units available.

Again, note that this method works if you just need a rough estimate. We do not recommend it for in-depth product or asset analysis. Since you need in-depth analysis to get accurate numbers in your business, you must go the professional way. There are several ways to calculate market prices professionally. The specific method you choose should depend on the asset or investment you value. Some common methods include:

  • Price-to-Earnings Ratio (P/E Ratio)

The P/E ratio method is usually used to value stocks. The P/E ratio is calculated by dividing the current market price of a stock by its earnings per share (EPS). A higher P/E ratio indicates that the stock is more expensive than its earnings. A lower P/E ratio indicates that the stock is cheaper than its earnings.

  • Price-to-Book Ratio (P/B Ratio)

Like the P/E method, this method is commonly used to value stocks. You calculate the P/B ratio by dividing the current market price of a stock by its book value per share. The higher the P/B ratio, the more expensive the stock, relative to its book value.

  • Net Asset Value (NAV)

The Net Asset Value method calculates the value of mutual funds and other investment funds. NAV is calculated by dividing the total value of the assets in the fund by the number of shares outstanding.

  • Dividend Discount Model (DDM)

Used to calculate The DDM calculates the present value of the future dividends a stock will pay out, assuming a specific growth and discount rate.

  • Comparable Sales Methods

This method is commonly used to value real estate. The comparable sales method involves finding similar recently sold properties and comparing their prices to the valued property.

  • Cost Approach

This method is commonly used to value real estate. This method calculates the cost of constructing the property, adding the land value and subtracting any depreciation.

Advantages of Calculating Market Value


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  • Determining Fair Price for Transactions

Market value can be used to determine the fair price for transactions such as mergers, acquisitions, and valuations. For example, when a company is considering acquiring another company, it will typically use market value to determine how much to offer to the target company. Similarly, when a company considers issuing a new stock or bond, it will typically use market value to determine the price to issue the security.

  • Determining An Asset or Investment's Value

Market value is a widely accepted method for determining the value of an asset or investment. By calculating market value, investors and analysts can get a sense of how much an asset or investment is worth in the current market conditions. This information can then be used to decide buying or selling the asset or investment. For example, if an investor believes that the market value of a stock is higher than its true value, they may decide to sell it. On the other hand, if an investor believes that the market value of a stock is lower than its true value, they may decide to buy it.

  • Comparing the Relative Value of Different Assets and Investments

Market value can be used as a benchmark to compare the relative value of different assets and investments. For example, an investor may compare a stock's market value to a bond's market value to determine which is a better investment. This can aid in portfolio diversification and risk management. By investing in a mix of assets with different market values, investors can spread out their risk and reduce the impact of any one investment on their overall portfolio.

  • Evaluating Company Performance

Market value can be used to evaluate the performance of a company. By comparing a company's market value to its financial metrics, such as revenue, earnings, and assets, investors and analysts can see how well the company is performing. For example, if a company's market value is increasing while its revenue and earnings decrease, it may indicate that it is overvalued. On the other hand, if a company's market value is increasing along with its revenue and earnings, it may be undervalued.

  • Evaluating Fund Manager Performance

Market value can be used to evaluate a fund manager's performance. By comparing the market value of a fund manager's portfolio to a benchmark index or other benchmark, investors and analysts can get a sense of how well the fund manager is performing. For example, if a fund manager's portfolio has a higher market value than the benchmark index, this may indicate that the fund manager is performing well. On the other hand, if a fund manager's portfolio has a lower market value than the benchmark index, this may indicate that the fund manager is not performing well.

  • Determining the Value of Collateral for Loans and Investment

Banks and other lending institutions often use market value to determine the collateral value for loans. For example, if an individual wants to borrow money to purchase a property, the bank will typically use market value to determine how much to lend. Similarly, when an investment fund is considering investing in a security, it will typically use market value to determine how much to invest.

  • Determining Value for Tax and Regulatory Purposes

Market value is also used for tax and regulatory purposes. For example, companies are often required to report their market value for tax purposes. Similarly, regulatory authorities may use market value to determine the value of a company for regulatory compliance.

How Strikingly Can Help Increase Your Business' Market Value


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In today's digital age, having a strong online presence is crucial for any business looking to increase its market value. This is where the Strikingly website builder comes in. Strikingly offers a user-friendly platform that allows businesses of all sizes to create a professional and effective online presence in no time.

One of the key benefits of Strikingly is its customization options. The platform offers a wide range of templates and design elements that can be easily tailored to fit the unique needs of any business. This means that businesses can create a website that looks great and effectively communicates their brand and value proposition to potential customers.


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Another advantage of Strikingly is its ease of use. The platform is designed to be intuitive and straightforward, meaning businesses don't need any technical expertise to create a website. This makes it an ideal option for small businesses or entrepreneurs who want to increase their online presence without incurring the high costs of hiring a web developer.

In addition to its functionality, Strikingly offers a range of features that can help businesses increase their market value. For example, the platform includes built-in SEO tools that can help companies to improve their search engine rankings and visibility. This can be crucial for businesses looking to attract more customers and increase their market value.


Ultimately, the most accurate market value is the one that is agreed upon by both the buyer and the seller in a transaction. As market conditions change and new information becomes available, it's important to continually re-evaluate a company's or asset's market value to ensure that it accurately reflects its true worth.