content optimization

These days, all website owners know that content optimization is the key to their site’s good search rankings. Producing good quality content is absolutely essential for the success of any website. But the sad news is, not everyone knows how to optimize their site’s content.

Many content creators are good at writing articles and designing images but not so good at arranging them in an organized way and integrating them with the SEO tools available on the web. That is why many websites suffer from low traffic, despite having an attractive web design and quality services being offered by the business.

Businesses that develop effective content optimization strategies can establish their name as an expert in their field. They can drive more traffic to their landing pages and thus get more sales than those that merely focus on the operational side of their business.

If you can learn how to optimize your content, you can compete with the largest organizations in the world in making sales over the internet. Many individuals can make thousands of dollars a month because they have the skill to sell online, and they understand how content optimization works.

This expertise became more significant as we have been going through this pandemic for the past two years. Many people working for a company from home, or struggling to develop a stream of income from home, are looking for ways to make money online. The key element that most of them are missing in their marketing strategies is content optimization of the sales pitch for their products or services on the internet.

In this post, we will discuss several ways on how to optimize your content. Whether your content is published primarily on your official website, your social media pages, or on simple landing pages, you will be able to benefit from the tips mentioned in this post.

However, let’s first briefly define what content optimization is.

What is Content Optimization?

Content optimization is producing the kind of content that can reach the largest number of people in the target audience. By using various content optimization strategies, businesses can send their marketing message to large audiences to increase sales.

Even if your business is not focused on content marketing, you still need to know how to optimize your content published on your website or social media pages. Making simple tweaks to how your content is written and published greatly impacts the reach and response that you get from your audience.

Content optimization is different from your website’s overall search engine optimization. Your website’s SEO would include the responsiveness of your web design, the ease of navigation of your web pages, and the visual branding used on your website and any other landing pages.

Content optimization is all about your written and uploaded content. This content includes your web content, sales copy, social media posts, marketing videos, and any graphics or images used to explain your business processes or services. If it is created to encourage user engagement, it means you know how to optimize your content.

Strikingly user's Instagram content in the social feed section of the website

Image taken on Strikingly user’s website

8 Effective Content Optimization Strategies

These 8 things are in line with how content optimization works. Using these strategies will help the content that you produce and post on the internet gain more reach.

1. Do Proper Keyword Research

If anything that unquestionably guides a content writer’s decision regarding the topics to write on, it’s keyword research. Even though writers can express their thoughts and knowledge on the topics at hand, they need to stick to the core keywords and long-tail keywords if they want to have content optimization.

When writing a sales copy or web content, you should always stick to the theme that your researched keywords create. The long-tail keywords are usually 3 or 4 words long and are less competitive, thus more effective. For best SEO performance, you need to write your copy around as many relevant keywords as you can find on your topic at hand.

stats of a search engine optimized website

Use the keyword phrases several times in your articles, but make sure to do it in a natural style. Readers should not feel like you have deliberately inserted too many keywords in your posts, even though they sound redundant or do not make much sense.

2. Write a Precise Site Description

This is often underestimated. Your website’s description plays a key role in making your site discoverable to the relevant audience in search engines. Make sure your site description is precise, clear, and relevant to what your business offers.

If you use a website builder to create your website, such as Strikingly, you do not need to write code to key in your site description. You can find the field to write your site description in the settings of your Strikingly editor.

Strikingly editor showing where to add a site description

Image taken from Strikingly

3. Write Catchy Meta Descriptions

Meta descriptions are the summarized version of your content on a web page that appears in search engine results, just below the page title. Each page that you create in your website needs to have a separate meta description. This is part of your site’s content optimization.

add a meta description for a page

Image taken from Strikingly

The meta description of a web page helps a reader decide whether or not they are interested in opening the page and reading the complete content published on the page. It is, therefore, not a good idea to make your first line on the page as your meta description. The best way is to make a statement in your meta description that summarizes all the text on the web page.

4. Write Good Headlines

Headlines can sometimes matter more than the actual content body of a web page. Make sure you include your relevant keywords in the headings and format them appropriately as the H1 heading for the page. This sounds like a small task but has a great impact on your content optimization.

The best and most search engine optimized method of writing a headline is to use the exact core keyword that you have found for your topic in the main headline. Besides that, the remaining H2 and H3 headings must also be relevant to your body copy and divide your page content into different sections or subtopics.

5. Create Backlinks for Your Site’s Content

Backlinks are important for your content optimization, as they show to Google and other search engines that your website is well integrated with the other web pages on the internet. This increases the value of the content published on your site and makes your website more discoverable by the relevant audience.

One way to create backlinks is to make guest posts on other people’s blogs or websites. When you write an article for someone else’s blog, you can insert links into it that direct the readers to your website. You can also directly request other website owners with relevant content like yours to link their web pages with yours under a partnership agreement.

Strikingly user's blog showing content updated regularly

Image taken from Strikingly user’s website

6. Always Produce Original Content

Plagiarism can really kill off your content optimization efforts. Always try to produce content that’s as original as possible. Google and other search engines appreciate the value of original content so much that they place it on top of the search results for the specific topic at hand. As long as you can drive a small amount of traffic to your site, the originality of your content will push it further up in the search results, increasing the traffic to your site even further.

7. Attribute or Link Back Any Copied Content to the Original Source

If you happen to use infographics, quotes, or research results from other sources on the internet, it is essential to link it back to its original source. Failing to do this counts as plagiarism, which goes against content optimization.

If you realize the importance of content optimization, you will always link any copied content to its original source.

8. Post Regularly and Keep Your Content Update

If you are running a blog, you must post at least one new article every day for content optimization. If you are running a brand website, it is best to keep adding new and updated content to keep your audience updated on what’s going on with your company and brand.

No matter how good your content is, if your site visitors do not find anything new on your website for days and days on end, they will get bored with it and stop coming back to check what’s new.

If you create a website on Strikingly, content optimization is easy to be practiced on your site. Our editor is easy to use and allows you to edit, revise or update your web pages any time you like. If you make a spelling mistake on the content of a page, for instance, it can hurt your content optimization if it’s not corrected quickly. If you are working with a web developer, it will take some time for you to convey to him the correction that needs to be made. But with Strikingly, you can make any such corrections or revisions instantly.

We encourage our users to add a blog section to their Strikingly website, where they can publish as much content as they like to promote their business and services. If you are looking to build optimized content to market your products and services, doing it on a website built on Strikingly would be a great way of going about it.