The blogging world has grown exponentially in the recent years, thanks to the rise of content creators. Building a blog and creating an online following has certainly become a lucrative career for a lot of young people. Even big brands are creating blogs and serving informative content to maintain customer loyalty and as part of their digital marketing strategy. Because of the rise of blogs, it’s no wonder that the web is now saturated with so much information from millions of blog sites all over the world.
Given this scenario, is it still possible for a beginner to make it big by starting a blog today? With the right kind of tools and the right content delivery strategy, we think it’s still feasible for novices to build their personal brand by blogging. To give you a headstart, here’s a good guide to how to become a blogger and be successful at it.
1. Start with a solid foundation
Starting a blog simply because you woke up one day wanting to build your own WordPress blog is all well if your objective is to just create an online profile where you can put down your thoughts - any random thought that you might have. If you are creating a blog as an outlet for your feelings and ideas, you can build a free blog with Strikingly and call it a day.
However, if you’re creating a blog with the objective of turning it into more than just a hobby, you need to arm yourself with a good battle plan. You need to be clear about your goals for creating a blog site, identify the kind of content you want to produce and the niche you want to work in, among other things.
2. Find a niche and identify your audience
When thinking of a topic to cover, it’s important to look within yourself for subjects that interest you. There’s no use writing in a niche that will bore you in just a few weeks. The best blog sites become successful because they specialize in specific niches and they curate streamlined content that will appeal to a specific audience. To find out if there’s a demand for the topic that you are considering, you might want to try doing a keyword research, go through other blog examples and decide if there really is a viable market for your blog.
Learn more about your audience - the personality of the reader most likely to consume the information you intend to serve. What is the best way to deliver content to them? Are they more likely to be engaged by videos? Or do they spend more time reading long blog posts? Is the topic you’re looking at best presented with infographics or slides? These are a few things you want to consider before you start designing blog websites.
3. Come up with a magnetic blog name
The next step on how to start a blog for free is to think of a blog name and you need to spend some time on this because this is the name that will be associated with your page. While we want you to think this through, it wouldn’t be advisable to overthink it. Some bloggers use their name as their blog name - and this works if you have a social media following and you’re already known elsewhere on the web by that name. Others go by target keywords. You can use a keyword that best represents your blog topic and this can be a good first step towards optimizing your site for search engines.
4. Start designing your blog site
Now that you have set the direction for your content and you have chosen a blog name that people will remember for years to come, it’s time to get to work on building your blog. One of the best things about using a website builder like Strikingly is you don’t need to create your website from scratch. You can start off with a good blogger template and design a unique site from there.
As an internet company with humble beginnings as the first Chinese entrepreneurial team admitted to the Y Combinator, Strikingly understands the value of having a solid start. Its powerful website builder enables aspiring content creators to create standout websites by giving them a good amount of flexibility to customize their spaces. If you’re looking to get started on blogging but you have a limited budget, Strikingly offers free accounts to give you a lot of room to grow at a more cost-effective rate.