As more businesses start to open again, innovation is king. With cutthroat competition, your business concept should always be on top of the game. If one idea doesn’t work out, don’t hesitate to pursue another. Don’t let failure stop you from trying, because it just takes one great idea to launch something that could alter your life and make a difference in the world. With that being said, there’s no denying that a lot of attention has shifted on app building these days. This isn’t a surprise due to the onset of technology and the growing dependence of human beings on such tools as part of their everyday lives.
What Is an Application?
Basically, an application is a software program which runs on an operating system. These apps are developed for many different reasons with one goal in mind: to make users’ lives easier.
Now there are many types of applications, but the main ones are:
Lifestyle apps - Lifestyle apps are used in the day-to-day lives of a person. These include apps used for playing music, ordering food, following an exercise regimen, booking a ride to get from one place to another, and even finding someone to date.
Social media apps - Given the name, these are widely used to maintain and form new connections. Such examples include the widely used Facebook and Instagram.
Utility apps - Utility apps are the underrated ones, in that we usually use them without really paying attention to them. We use them often but we won’t linger on them for leisure. Some of these are the reminders app, calculator, flashlight, and weather forecast.
Games apps - Not everyone uses games apps, especially those who use their smartphones or laptops mainly for work. If you’re a game developer, however, having loyal users who are fond of playing can be very lucrative in the gaming app industry.
Productivity apps - While category sounds boring, productivity apps are probably the most useful among the types of applications. They make your work easier and more efficient.
News apps - News apps like Reddit or Quora are popular because users can be updated with what’s going on in the world, find answers to their questions, or even help other people out by answering them.
These days, almost everyone owns a smartphone. If you’re one of them (and we bet you are), then you’re no stranger to apps. As a developer, however, it is advisable to not only create a kick-ass useful app, but going the extra mile of having a separate landing page as well. And sure, you might already have a website for your company, but have you maximized its design to effectively convert visitors to paying clients?
What Are App Landing Pages?
If you haven’t heard of it, having a well built app landing page can make a big difference in transforming your business website from good to great. App landing pages are web pages with a single page call to action usually with a signup form. Visitors usually arrive by searching for their top query in website browsers. An apps landing page helps guide visitors towards the intended call to action.
There are two main types of landing pages for two different goals. One is click through pages with is mainly meant to sell visitors on a product, service, or offer with a value proposition. This app landing page design include images and information needed for site visitors to click a call to action that will direct them to direct them to your business’s shopping cart, your payment form, or registration page. The second type of landing page is lead generation pages which is used to collect your visitor’s name and email address so that you can send them information and market to them at a later time. One good example is downloading a free ebook on a website. Before you can download the ebook, users need to provide thei information first and the ebook will be sent to the email given. Once you have their contact info, the business can then send promotional email that will ultimately make a sale for the company. For mobile app landing pages, you would might want to consider giving free tokens that are money used in the app for first time users to access the paid features of your mobile app for a certain time. Read on to know more about how to implement this for your own app.
How to Create an Apps Landing Page
To create an effective apps landing page, you need to look through different elements such as welcome page designs that will be the first thing users will see. First impressions count and not having a captivating welcome page can cause your site visitor to exit the website altogether. When building an apps landing page, you must keep in mind what your target market’s ultimate purpose is. That is, to get people to download the app. For this reason, your design should entirely be catered towards getting people to do that. Conceptualize your page and design it in a persuasive manner.
Key elements for your apps landing page:
Headline: The headline is the first main thing your site visitors will see. Think of it as an ad that you need to think about carefully so that your customers will be convinced to actually read the rest of the page and ultimately download your app. It has to be incredibly engaging so you want to try to summarize the benefit of the app in a concise yet powerful manner. Depending on what your app does, you want to try and get the gist of your product in a few words.
Sub Headline: You want the sub headlines to be engaging as well. At the same time, you should use this to naturally transition to your call to action or to get potential clients to download the app. Make it catchy yet easy to understand.
Images: Human beings are visual people, and even if we say to not judge a book by its cover, sometimes we can’t help it. If your app has a well designed icon, you would attract more people and entice them to try your app out. You want to make sure that the pictures are high definition and relevant to your product. They should give a look on the inside of the app. It should give users insight as to what they can expect the app’s interface to look like. Don’t forget that the app itself has to look decent and enticing as well.
Explanation: This section is an extension of your headline and subheadline. You really want to be able to tell clients what your app is all about. This can be done by enumerating the benefits users will get when they download your app. The more benefit focused it is, the more chance you can convince visitors about your product.
Testimonials: Testimonials add credibility to your apps landing page. You can add as many as you like to have social proof. You can use Facebook comments or Facebook posts to make your page as trustworthy as possible. Be sure to select testimonials from satisfied customers.
Call to Action: Lastly, don’t forget to ask visitors to download your app. The more spread out you can do this, the better.
Swish’s website uses Strikingly’s Hero section (Layout B) where visitors just need to log in their name and email for a customized makeup selection. You can also notice that the headline and sub headline urges customers to a call to action, which is to use the app.
This website is an example that uses Strikingly’s hero section (Layout F). It was created using a different layout from Swish’s so that it shows the app store buttons. With this, users can switch layouts of each section to fit their preference.
Vacan uses Strikingly’s content in rows section where they listed information about VACAN and how it adds value to users. This section allows web developers to edit whichever copy they want site visitors to see.
Language C also uses Strikingly’s hero function, although they put it more straightforward than most in which the landing page is specifically designed for visitors to download the app from the get-go.
Remember that your apps landing page is like a summary of your product with the main goal of getting visitors to download your app. Key elements to include are the headline, sub headline, images, explanation, testimonials, and call to action. All these must be cohesive with each other with the idea to build potential clients’ interest and raise their desire for your product. Don’t be afraid to experiment and change up the fonts, colors, or background images to match it with your app’s branding. The elements and flow, however, can be used as a guide for other apps as well.
If you think that creating your own apps landing page is overwhelming, our team at Strikingly can help you get started. Strikingly’s easy to use sections will help set up your own kickass apps landing page in no time. Building your own apps landing page may be intimidating at first, but tools like Strikingly help you to do it quickly and without code. Once you get a hang of it, you can use the template again and again for different apps. It’s actually very simple and replicable, all you need to do is make some effort to learn the first one and the rest will follow. Just with any other endeavor, practice makes perfect.
Now that you know what exactly an apps landing page is and six of the best software landing page examples, what are you waiting for? Don’twaste any more time and launch your very own today.