If you are into browsing different websites or plan to create a website of your own, you must be familiar with the typical items on a site’s menu bar. One of a website’s main functions is to give information to the audience about the site owner, the business, the company, and its background. This information is usually put in the ‘About’ section of the site. If it’s an organization’s professional website, the section or page is called ‘About Us’. If it is a personal website, this section is called ‘About Me’.
In this article, we will discuss 10 tips or strategies to build and write an awesome about me page. We will learn how to write an about me page and how to design this particular section or web page. We will also show you a few good about me examples so that you can emulate the design and content components for using in your personal website.
But before that, let’s talk a little bit about why you need an about me page in the first place.
Why Create An About Me Page?
If you wonder why you need to create an about me section on your website, ask yourself, ‘Why not?’ You need to tell your audience about yourself and your business anyway. After all, that’s the whole point of building a website.
But does it have to be a separate section or page on the site? Well, let’s list down why you should or should not make it into a separate page.
Why You Should Write ‘About Me’ On a Separate Section
Your potential customers or clients will be aware of a typical website’s layout and will directly look for your about me section to get information about you and your services.
The separate section can become an ideal resource for you to flaunt your skills and services instead of jumbling them up with the rest of the content on your site.
Your website will look more organized and professional when information is sorted out properly, and everything is in the place it’s supposed to be.
Why You Shouldn’t Write ‘About Me’ On a Separate Section
Perhaps creating a separate page on your website is costing you extra money.
Maybe you need to write some code that you’re not skilled at to design a separate section or page on your website.
You feel you could lose some site traffic if you end up flaunting too much about yourself on your about me page, instead of writing about your business.
It seems like reasons to create a separate about me page or section are more reasonable. If you feel like your about me page could drive traffic away, here are a few tips to make sure that doesn’t happen.
How to Write an About Me Page?
Your about me page should convey the following.
Who you are
What you do
How you got there
Where you want to go
What do you have to offer
Use the content in your ‘About Me’ to describe your expertise, credentials, and goals. Spend about five minutes on each of the points or questions mentioned above. Apply the following tips to make the content most effective.
Brainstorm the answers in your mind first before writing them down.
Filter out any sentences that you feel are diverting away, or dragging the readers to a different topic.
Keep your sentences precise and jargon-free. Nobody wants to test your vocabulary here unless you are selling content writing services.
Use simple words and statements that are easy to understand.
Do not create paragraphs that are too long.
Use proper line spacing. Your text should not appear jumbled up or messy.
Leave out some space on the side or bottom to upload quality images, or at least a good quality photo of yourself.
Insert links in your ‘About Me’ to any other platforms or pages that you have written about yourself on. This can include any social media profiles you have or any portfolios you have built to promote your services on third-party websites.
Who Are You and How You Got There?
Here, you need to describe your skills and how you want to utilize them to deliver services. Explain the kind of services you can offer and how passionate you are about your field or profession.
The purpose of writing about your background in your ‘About Me’ content is to convey how it makes you unique. People like to know how successful entrepreneurs got to their success point. Did they go through long periods of trial and struggle, or did they just get lucky? Did they have some backing in terms of their finances, or did they build their career on their own?
It also tells your readers the amount of exposure and experience you have in your field from the past. This helps build your credibility, as nobody wants to hire or work with someone new in his area of service.
What are You Offering to Your Clients or Customers?
This is where you relate your expertise to the products or services that you sell. Creating this link in an inspirational way on your about me page is the key to persuade your readers to buy from you. The purpose of building a personal website to sell your services is to establish yourself as an expert in your service field. Make sure you are updated about your relevant industry and know well about the competition in your specialized skills.
If you cannot state and categorize the skills you have and the services you provide in your ‘About Me’, your readers might feel you are not very knowledgeable in your area. Ask questions from the audience and tease the answers. This will show that you are well aware of what’s going on in the market and are well equipped with the skills to solve your clients’ problems.
How to Design Your About Me Page?
Your about me page design must match with the rest of your website’s theme. You will typically have an ‘About Me’ section ready, with dummy content if you build your personal website on Strikingly. All you need to do is key in your own content in it.
Here are a few tips to follow to effectively design your about me page.
Keep it short and simple.
Do not use too many colors. Use the same color theme as the rest of your website, but maintain a light color background behind the text. This will make the text clear and easier for site visitors to read.
If you are using a combination of text and images, build blocks to display these different content components.
Add your business location for more clarity and authority.
Display real photos of yourself and your team members.
Use prominent call to action buttons to connect your ‘About Me’ section with other sections or pages on your site.
Integrate the about me page with your social media profiles or pages.
Compare your about me page design with other impressive about me page examples.
This is the ‘Purpose’ section of the ‘About Us’ page of the brand website of ThoughtWorks. They have a lot of information to give out about their business, so instead of writing long paragraphs on a single page, they have created separate sections of their ‘About’ page. The screenshot shows the section where they have described the purpose of their business. The text and image are neatly divided into separate blocks, and the headings are highlighted in bold. The text is properly aligned and kept precise to maintain the readers’ attention until the end.
The image above shows another good example of an about me page. Since this is an organization’s website, the page is called ‘About Us’ instead of ‘About Me’. Qualities of this page include the following.
The text is clear and precise.
The photo is of good quality.
The heading is catchy and prominent.
Logos of partners or clients are shown below the text to build authority.
This is our first example of an about me page from a website built on Strikingly. This is the personal website of Emily Penn, and on this page, that’s very elegantly designed, she has written a little bit about her background and linked it to the projects she currently works on.
This is a rather simple example of an about me page, also built on Strikingly. The content is precise and clear, and the colors are sober. This is the personal website of George Clarkiii, which offers music and photography services.
These were a few about me page examples for you to get inspired with. Now that you know how to write an about me page, head over to the Strikingly landing page, sign up for a free account with us, so you can start creating your very own personal website today.