At the core of your brand is a personal website that represents your personality and the image that you want to convey on the web. It is the ideal space to present your work, showcase your skills, and share your ideas with the rest of the world. If you’re looking to impress potential clients and employers, you need to work hard at creating the best personel pages to promote your talent.
Why you need a personal website
Nowadays, creating an online profile is a simple task of adding your particulars on LinkedIn and calling it a day. After all, that’s where most headhunters and hiring managers are at. But whether you’re a seasoned professional looking for your next career opportunity, or you’re an up and coming talent starting out in your industry, the reality is that you are facing stiff competition in the job market. Your challenge is to stand out and differentiate yourself from other candidates. This is where personal websites come in. With your own personal pages you are showing potential employers that you are going above and beyond the bare minimum to market yourself, which, in turn, reflects how much effort you put into any work that is handed to you. A professionally designed online profile tells visitors that you’re willing to go that extra mile to accomplish goals.
Most people will have a LinkedIn profile and while this may help you reach companies actively looking for talent in your industry, you need to stand out to be noticed. A personal website gives you a lot more room to promote yourself and communicate your message clearly to your target audience. It gives you space to present your portfolio in a more creative and engaging manner. Creating a personal website on Strikingly lets you be the boss of your own page - you get a greater degree of flexibility to build an online profile that is more suited to your personality.
Here’s another reason why you should take building personal websites seriously: many employers have taken to looking up a potential candidate on the web as part of conducting due diligence. With people posting their personal lives on social media, companies are now more cautious about hiring people who may be leading lives that are against their brands’ ethics. Surely, you don’t want your exploits in college to come up first when employers search you online? Sprucing up your online reputation with great personal website designs and awesome content allows you to present your more professional self to companies.
How to build the best personal websites
What goes into an awesome personal website? We put together some of the best personal website examples to inspire your own design project and give you an idea of the elements that make up effective professional websites.
1. Start with a strong headline
By the time employers get to your website, they would probably have seen your profile on LinkedIn and have a good gist of your professional history - assuming, of course, that your LinkedIn page is updated. A personal website, in this case, can be used to expound further on your professional profile and give a client a more in-depth understanding of your personality, your skills and your ideals; and, whether or not you would be a good fit for the role they are scouting for. For a visitor to do this, your site should be able to pique his interest in the first few seconds of his stay. This is why personal websites should open with powerful headlines. If you want to be memorable, start with a strong headline just like Oriana Castro’s site.
The headline is one of the first things that people see when they land on your personal website. You need to create a good first impression using this area. Oriana Castro’s own header is a simple greeting followed by a snippet of her interests and personality as if inviting the reader for a discussion. It’s a line you would normally hear during introductions and she used it to make her page more personable.
2. Come up with an attractive elevator pitch and a brief introduction
Introductions matter when it comes to effective personal websites. Follow through on your headline with a good overview of who you are, what you do, and how you can add value to a company or organization through your skills. Think of this as your elevator pitch. You have a few seconds to make your case with a potential client before he leaves your website. Make those moments count.
Michael Wong’s personal website is a good example of how you can create a brief yet punchy introduction right on the header banner. He opens up with a basic overview of what he does and what he specializes in. As the user scrolls through, the site expounds on Michael’s expertise and professional history, keeping it as concise but still detailed as possible. Personel pages are really no place for your entire biography but a short version of what you have done with your life professionally would be great. Many clients will be keen to understand the personality behind the talent they intend to recruit. Personal websites present the finer version of yourself to employers to convince them that you’re the right fit for the job.
3. Select an appropriate personal website template
Strikingly empowers individuals to present the best version of themselves on the internet through standout websites. Our robust website builder lets you create unique and professional-looking online profiles with no coding required. All you need to do is choose from one of our growing collection of personal website templates to get started.
Having said that, your choice of template is crucial to the success of your site. The right template enables you to plan your navigation according to your site’s content and the kind of information you want to put out. Ideally, you want to go for a design that makes it easier for users to get around your site and present your content effectively. Ashmith is one of the best personal website examples that underscores the importance of a modern and clean template. For a web designer, Ashmith didn’t choose to go fancy when it came to personal website designs. He started off with a simple template and let the content promote his skills. The placement of CTAs on his site enables users to easily get to important sections on the site such as the Contact form.
4. Explore different layout options for presenting your portfolio
With Strikingly, you can easily add gallery sections to your site and use these to present your portfolio effectively. For larger collections, most creatives opt to use a grid-style layout so users get a good view of all work samples in a single view. You can take this a notch further by using animations or GIFs for a more engaging personal website design just like what Galu Design did to its page.
5. Break down your work samples into categories
It’s important to note that you don’t have to put up all your work samples on your personal website. We recommend that you pick out the latest and greatest to highlight to give clients a better understanding of the scope of your skills and talent. If you have worked in various niches in the past, you can break your portfolio into different categories like what ZPotler Photography did on its website. This lets your clients focus on a specific area of your work that they are interested in.
6. Make your personal website your official online hub
Just as bigger brands use their websites as the main source of information on their products and services, your personal website must serve the same purpose. Create a cohesive online presence by adding your social media profiles to your site.
Strikingly features seamless social media integration to help you link your social media pages easily. This gives your visitors other pages and content to check out after going through your site content. It also opens up other platforms where they can contact you or keep track of your work especially if you post projects on your social networks as most creatives are known to do.
In addition to a contact form where potential clients can reach the writer, Against the Grain also added a social feed section on the site that contains her Instagram feed. This allows visitors to view her latest posts on social media without leaving the site. It also lets them know of other platforms where they can connect and collaborate in the future. You might also want to add a chatbox to your personal website so you can respond to feedback and messages in real-time.
7. Be clear about the services you offer
Personal websites allow you to present your best self to potential clients and employers. With the right tools, you can also use this platform to broaden your career prospects. Looking to engage in freelance work? Be very clear in communicating what kind of services you offer. Provide easy to understand descriptions of service packages if any. Passerby Photography added a section containing a brief description of its packages to help clients make informed choices. If they have any questions about the packages, a CTA below each option makes it easy for them to send their inquiries online.
Ready to build your own personal brand? Create an awesome personal website today.
Whichever niche you or your brand may fall into, there’s always a way to market yourself. You can see more standout marketing portfolios to help inspire you to make your own.