So you have finally launched your podcast and it’s already on Apple store and other similar platforms. You’re probably gaining some traction and attracting viewer engagement through your social media networks. At this point, you want to take it one step further and build a podcast site to give your podcast and your other content an official online home.
With Apple Store, Facebook, Google Podcasts or any of the best podcast hosting sites, your content is competing with thousands of other podcasts and you’re at the mercy of their ever-changing news feed algorithms so you’re not always guaranteed of optimum exposure. Podcast websites enable content creators to have their own personal space for building their brand as well as a corner on the web where they can store everything that has to do with their show - notes, behind the scenes videos, photos, etc.
But you don’t need a fancy website to be effective. You just need to be clear about the message you want to convey and create a positive user experience on your site. Here are a few guidelines for podcast sites to get you started.
1. Plan your elevator pitch
When it comes to the best podcast websites, the introduction matters a lot. Don’t assume that people will just hit the ‘play’ button as soon as they land on your site. Provide a clear description of what’s going on in your site and introduce yourself and your work. Make sure to mention the content and the format of the material.
2. People should find it easy to listen to your podcast
Your podcasts website should serve as one of the many options where people can listen to your material. Your site should be created with a clear understanding that everyone who comes in are there to listen to your podcast. If you just leave an iTunes link and call it a day, you’re missing out on a huge chunk of your audience who might be using an Android device. Give clear instructions on how to listen to your podcast through alternative sources.
3. Recommend a starting point
People might be coming into your website several episodes or even seasons into your podcast. You might want to give them a roadmap or a good place where they can start listening in. You can make recommendations on what they would want to listen to depending on the subtopic they might be interested in.
4. Choose your website template and font wisely
Part of creating a great user experience is choosing the right design elements that make up your podcasts sites. Strikingly has a diverse collection of templates for podcasts sites for you to choose from. Play around with the website editor and experiment with different color schemes and font combinations. Select fonts that are easy to read and represent your brand’s personality.
5. Add social sharing options
One good way to direct traffic to your website is to connect your podcast site to your social media pages. Every time you make updates on the site, you must let your followers know on social media. Encourage them to share your content by adding social share buttons to your content as well. Engage with visitors by answering their questions and comments.
Now that you’re ready to start building your own site, here are some of the best podcast websites powered by Strikingly.