If your business is not on social media, you’re missing out on an opportunity to reach a bigger market base. With more people relying on social media platforms not just to be connected but to be informed, it seems only logical for brands to establish a presence on these sites. Most companies have embraced social media marketing as an integral part of their digital marketing strategy but the one thing that many still tend to overlook is how social media ties in with their website. Some simply add social media icons to their sites and call it a day mistakenly thinking that these two components tend to work in silo. If you’re pushing for a more cohesive online presence, you need to start thinking about how to integrate these two profiles together and make them relay the same message to your customers.
Importance of social media integration
To put it simply, websites and social media marketing are designed to fulfill, among other things, a common goal of promoting content, building relationships and serving customers. On their own, they can be pretty effective in getting these goals done but together, they are more likely to be successful especially if they relay a common message.
Social media marketing and websites allow you to push your brand to a wider audience. By integrating your social media profile with your website, you are able to capture an engaged client base for your site and, when done correctly, integration directs traffic to your website. Conversely, it also increases your following on social media by inviting website visitors to engage with you on these pages. Whether you’re an established brand, a startup or a small business, you want to be able to utilize all the marketing channels available for you to maintain relationships with customers.
How do I add social media icons - best practices
Having said that, social media integration shouldn’t be implemented haphazardly. It’s important to be mindful of best practices for utilizing the social media icon and its potential to help you market your products and services. Here are a few guidelines to think about:
1. Don’t put social media icons on the header
While it’s good to have Facebook and other social media icons on your website, the header is not exactly the right place for them. Unless the whole point of your webpage is to simply direct users to your social media profiles, putting icons on the header is a bad idea.
The header is meant to draw attention to a web visitor and get him to stick around. Adding website social media icons in this area is like having a huge ‘Exit’ sign and an arrow pointing to your door. The way out is not the first thing that you want your website visitors to see.
2. Social media icons are best placed on the footer
Footer social media icons remains to be the best practice in social media integration on websites. People looking to follow, mention or engage with you will easily find your social media links in this area.
When it comes to design, most experts recommend greying out your social media icons so as to not draw too much attention to them. Making them colorful distracts the visitor from more important interactions that you want your visitors to do on your site - such as sending you a message and contacting you directly or signing up for a newsletter. In the hierarchy of website interactions, clicking social media icons to follow or share content may be important but it is definitely not as important as interactions that are done within your website. You want visitors to fulfill certain tasks before they leave and it wouldn’t be wise to show them the exit door until they are done.
- Go to Header and Footer on the Settings page and enable footer display
- Edit the social media panel on the Footer section and add your social media profile URLs for each platform to enable users to Share or visit your social media pages.
- Explore different layout options for displaying your social media icons on your footer.
3. Consider placing social media icons elsewhere on the site
Aside from the footer, there are other areas on your website where you can place social media icons. Here are a few examples:
- Blog - you can use social media icons for your content marketing campaign by adding share buttons on your blog posts. On Strikingly, you can edit your social sharing buttons directly on the blog editor.
- Thank you page - you can also add social media icons on a Thank You page or purchase confirmation page to encourage people to sign up or follow you on your social networks.
- Careers - if you’re actively hiring through social media, encouraging visitors to follow you to keep posted on new opportunities is a good way to grow your social media network.
4. Make sure to test all account links
Don’t link to dead accounts or social media accounts that are rarely updated. As a rule, you want to get people to follow you on pages where you consistently post new content. You also have to be present on these pages and ready to engage with followers to make your social media marketing campaign effective.
Build your brand through effective social media integration and a well-designed website.