improve your online presence through finance blogs

If you are a blogger and have written numerous for promoting brands, you may have heard something about finance blogs. As you can imagine by the term, finance blogs are blogs with content related to finance. They are written for websites that offer or promote financial services.

Many individuals and organizations want expertise in the finance niche and to establish their authority in this sector. Therefore, they create finance blogs to improve their online presence. When a company offering financial services starts with a finance blog, its objective is to create website content that engages the audience with the company brand.

Personal finance blogs are one of the most profitable niches in the blogging world. If you create a finance blog, you can manage their finances and create a passive income through affiliate marketing and other marketing strategies. Before you do that, you must go through the relevant finance blog tips today.

Relevant Finance Blog Tips

1) Brainstorming Topics

Finance blogs come in different types. This includes using blogs to help people budget, minimize debt, increase savings, and achieve financial independence. If you are starting a finance blog, it can be profitable whether or not you have a financial background.

choose a topic

Image taken from Strikingly User’s Website

The first thing to do is to decide the direction of your finance blog. As you may know, finance is a huge industry. Therefore, there are many ways in which you can start a blog that becomes profitable in the long run. We have mentioned some of the ways through which you can start the brainstorming process:

  • Try to review certain financial products
  • Start a blog and compliment it with a YouTube channel
  • Create a finance community online
  • Create a transparent finance blog that covers all the personal income reports
  • Write on innovative topics, such as “The Lifestyle of Saving Money”

You must take all the time before defining your blog’s focus and direction. It will guide you through the rest of the blogging steps, such as search engine optimization (SEO) results, content creation, and blog monetization. Regardless of your blog direction, you will never be short of your target audience. People tend to find inconsistencies on the economic ladder.

2) Choose a Profitable Niche

The second step for finance blogs is to target a niche you can write about freely. It also means that you need to target audience members whose problems can be resolved through your content. The narrower your niche is, the more chances there are for your finance blogs to attain success.

It is difficult to compete with individuals with expertise in finance blogs, especially if you don’t know which blogs to focus on. If you note down your specific niche, it gives you a clear idea of how you want to position yourself in the finance sector. It also helps you position yourself as an expert on certain finance topics, which helps build trust among readers. We have shared a few niches of finance blogs below:

  • Preserving money for retirement
  • Creating budgets and managing personal finances
  • Investment choices for beginners
  • Insurance
  • Credit Repair
  • Repayment of student loan
  • Financial freedom and independence
  • Fees for college and higher studies

Selecting the right niche for your blogs will also help Google understand the content properly. This also gives you a chance to rank highly in the search engine results.

The high search engine rankings will bring organic traffic to your website. This means that your viewers will continue to increase despite you not spending a penny on paid advertisements to promote your blog posts. Finance blogs that are ranked higher because of organic means of marketing are destined for success in the long run.

3) Choose a Memorable Name

Once you are ready to start a finance blog, you must consider what you need to call your blog. The name of your finance blogs shouldn’t be too generic, but they should also not be very difficult to remember. Therefore, you should think about blog names that are unique but not complicated. When people read your blog names, they shouldn’t face any difficulty in pronouncing them. You can go through the following practices before starting a finance blog:

  • Ensure that the blog name is short and concise
  • Blog names should be relevant to your niche and your published content
  • Choose the top domain extension

There are thousands of domain extensions that you can select, but it is best to go with .com because it can be easily remembered by the audience. A .com domain is the most familiar domain extension on the Internet for a long time.

choose blog name

Image taken from Strikingly User’s Website

You shouldn’t go for a domain name that is too specific. It will limit the content, products, and services you offer in your finance blogs. For example, “Afford Anything” is a better domain name than “Afford Apartment Flats” because it will allow you to focus on a wide range of finance topics.

Alliterations can also be a good thing to add. Alliterations are a couple of words starting from the same letter or sound, such as “Dollar Divas” or “Be Brave..

Another way to identify the perfect name for your finance blogs is to think of a concept related to how to brand your blog. How do you see your finance blogs in five years? By answering this question, you can think of a name that relates to the true purpose of your blog.

4) Sign up for a Web Hosting Service

After brainstorming your domain name and your niche, it is now time to create a finance blog and build your website. However, one important thing to do before you start building your website is purchasing a web hosting plan. Your host will be where your blog will go live on the Internet.

You will find many web hosting plans on the Internet. Most offer a free plan, but you cannot use your custom domain. For example, if you use Weebly’s free plan, your domain will be something like “” If you want a custom domain that doesn’t include the name of a website building platform, you must check out the paid web hosting plan.

Using a custom domain can give a more professional look to your finance blogs and boost your SEO ranking. Google Bots will always prioritize those websites and those webpages that do not have the name of a website builder in the URL.

5) Create a Theme and Add Legal Pages

Gone are the days when you had to hire an expert website developer to build your websites. With the emergence of effective website builders like Strikingly, you can create a blog website on your own.

First, focus on the theme and design of your website. Even though you can change your themes as you proceed, it is best to finalize them initially.

You will find many paid and free themes for your blogs. If you want to minimize the costs, you should go for a free theme. However, the free themes can also limit your customization skills, and are not usually optimized for site speed.

Once you are done with the theme, you can shift your focus to adding legal pages to your website. When we talk about website content, we don’t just talk about blogs, we also talk about important legal pages, such as terms and conditions, affiliate disclaimers, etc. These pages are essential in protecting your content if someone takes illegal action against you.

Although there are not many chances you will get sued by having a small customer base, you can forget about them by adding legal pages. You will know that your content is secured no matter how much your blog grows.

Create a Blog on Strikingly

strikingly blog site

Image taken from Strikingly

You will find many users on Strikingly that have successfully created personal finance blogs. This process only takes a few minutes and doesn’t involve any programming or coding skills. We provide our users with exciting features to smoothly create web pages and publish their blogs regularly. With the help of the Strikingly website editor, you can make changes to your blogs anytime you want. All you need to do is select the blog you want to update, highlight the area that requires changes and replace it with new text.

To build a finance blog on a custom domain, you may have to purchase the Premium Plan on Strikingly.

add new blog

Image taken from Strikingly

Even if you don’t have a blog site, you can add a simple blog to any of your websites and start blogging immediately. You can add your first blog post on Strikingly by going through the following steps:

  1. Select “Add New Section” in the Strikingly website editor, and select “Blog” from the section list.
  2. Head your mouse to the new section and click “Manage Blog Posts”
  3. Click on “Write New Post”
  4. Start typing your first blog. If you don’t want to include text, you can choose other types of content you want to add, such as images, videos, GIFs, etc.

write new post

Image taken from Strikingly

As a blogger, you must note that there is no limit when posting blogs on your Strikingly website. The more blogs you post, the more chances you give yourself to get the attention of wider audiences.


Finance blogs are becoming more prevalent and competitive. If you have blogging experience and want to make money through a profitable niche, you should start a finance blog and optimize it according to SEO standards.

Strikingly enables you to build a blog website in no time. If you are having trouble building your blog site, you can submit your queries to our Happiness Officers today. The ease of use we bring to our users will help them maintain a professional look for their blog. As long as you can publish your blogs regularly, you will build an online presence through finance blogs in no time.