Social media may be the hottest thing in the digital world right now but nobody can dispute the fact that websites are forever. Websites are still considered effective online marketing tools and are great for establishing a web presence for many brands. If you have not built a bakery or catering website for your business yet, now is a good time as any to start taking this activity seriously.
Bakery websites may sound impractical for a business that relies on foot traffic for revenue. After all, your clientele is composed of people who personally visit your physical store. You might think that you are better off allocating your marketing dollars on other marketing strategies such as traditional advertising and referrals. But given the power of the internet to link people to businesses and information, building a bakery site might be one of the best decisions you’ll ever make for your business.
If you’re still on the fence as to whether or not you should take the time to create your own business website, here are a few more reasons to think about.
1. You’re missing out on a massive audience
If you don’t have a website, your market reach is limited to the people in your social media network and those who are located in your general geographic area. Using great bakery website designs and engaging content, you get to tap into a wider audience and potential market for your business. If you optimize your site for search engines, your brand will come up on local directories and relevant search results. Without your website, you are at risk of exhausting your current clientele instead of constantly attracting new customers.
2. A website enables you to expand your business
Adding an online store is a cost-effective way of expanding your business. Taking your services online enables visitors to purchase your baked goods through the internet. People are now more inclined to make purchases online because of the convenience it offers. By accepting online orders, you are making your products more accessible to customers who may not be able to drive down to your store. Creating an online store is really simple with Strikingly. All you need to do is add the Simple Store section to your selected bakery website template and start adding your inventory.
3. Websites provide helpful information to customers
Not all of your patrons know your opening hours and many of them may end up looking it up online to find out. If you don’t have a website or you didn’t include this vital piece of information to your bakery web designs, you could be turning potential customers away. Ideally, your website should contain the following information:
- Where your bakery is located (including a map and directions)
- Contact details - phone number, email address and social media pages
- Opening hours
4. Make your business stand out
With the right choice of bakery web template, great content and a bit of creativity, a website differentiates your business from competitors. Many other similar food businesses may already be online and potentially servicing customers with websites that could still be improved by a whole lot. You can make your brand stand out with a website that takes the best out of these other bakery web designs and addresses key user experience issues that you may have seen in them. Making a better website is a good way to woo customers over to your store.
5. Lower advertising cost
Bakery websites are a cost effective way of promoting businesses simply because it doesn’t have to cost so much money to build one. In fact, with a website builder like Strikingly, anyone can get a food website up and running in minutes - even without prior experience in web design and development. You can also keep adding and refreshing content on your site depending on what products you want to advertise virtually for free. Having your own website is like booking a lifetime advertising spot at a fraction of the cost of running a traditional ad campaign.